The SEO Agency Rollercoaster

n this episode of The SEO Agency Rollercoaster, we sit down with Callum Gracie, founder of Auto Media Group and Gia AI, to explore his incredible journey from teacher and musician to successful agency owner.

You’ll hear how Callum:
 • Pivoted from music to marketing during the pandemic
 • Built his first $100K with SEO as a side hustle
 • Grew Auto Media Group to 42 clients in just 14 months
 • Uses AI to speed up SEO processes without losing the human touch
 • Balances systems, people, and creativity in a remote-first agency

Whether you’re starting out or scaling up, this conversation is packed with real-world lessons on growth, resilience, and the future of SEO.

Join Ryan Shelley, Founder and CEO of SMA Marketing, as he shares his journey from a faith-driven side hustle to building a powerhouse inbound and SEO agency founded on human-first values and technical expertise. Discover how Ryan and SMA Marketing navigate the challenges of scaling with purpose and forge deep client partnerships through cutting-edge inbound strategies. Learn about their faith-infused culture, unique morning rituals for productive leadership, and Ryan’s vision for marrying purpose and performance at SMA Marketing. Tune in for agency insights on inbound marketing, technical SEO innovations, leadership philosophies, and staying ahead in search.

Join Becky Simms, Founder and Managing Director of Reflect Digital, as she shares her journey from launching her agency with just £3,000 to leading a psychology-powered digital marketing powerhouse. Discover how Becky and Reflect Digital navigate the challenges of scaling an agency, manage high-profile client relationships, and integrate AI-driven strategies without losing their human-first approach. Learn about their human psychology “superpower,” four-day workweek culture, and Becky’s vision for the future of Reflect Digital. Tune in for agency insights on creativity, ROI, and staying competitive in SEO.

Join Taras Vasylyshyn, CEO and Co-Founder of Panem, as he shares his journey from freelancing to leading a thriving digital agency. Discover how Taras and Panem navigate the challenges of scaling an agency, manage client relationships, and integrate AI-driven strategies into their workflow. Learn about their services, team structure, and Taras’s vision for the future of Panem. Tune in for agency insights on growth, leadership, and staying competitive in SEO.

Join Olivia Tapper and Thomas Phillips, co-founders of DTC SEO Agency and PetPortraits.com, as they share their paths into digital marketing and the spark that drove them to build two thriving businesses. Discover how they tailor SEO strategies for direct-to-consumer brands, balance two ventures, and keep pace with emerging technologies like AI. Uncover insights on rebranding, team building, and future-proofing your agency in a rapidly evolving industry. Tune in for actionable advice on running a digital agency—from early-stage challenges to prepping for 2025’s big opportunities—and get inspired to carve your own success story in SEO.

Join Gareth Hoyle, Managing Director of Marketing Signals, as he discusses his nearly two decades of expertise in digital marketing. Gareth shares his journey from starting a business focused on manual link building to growing into a full-service, performance-driven agency. Hear how he tackled the challenges of scaling, adapting to remote work, and integrating AI and automation into his SEO strategies. Tune in for an exclusive, behind-the-scenes look at how Gareth and his business stay ahead of the competition!

Tune in to another engaging episode of 'The SEO Agency Rollercoaster', this time featuring Darren Jamieson from Engage Web. Join us as we explore how Darren's agency has become a leader in digital marketing by blending SEO and web design. Hear Darren unpack Engage Web's strategies for overcoming challenges and staying ahead of industry trends.

Join Elena Demianenko, Regional Marketing Team Lead at SE Ranking, as she shares her journey to leading a global team for one of the industry's leading SEO platforms. Discover how Elena paves the way to new markets, manages a diverse team, and stays competitive in a rapidly changing digital landscape. Get strategies for growth, audience building, and partnerships, and learn about SE Ranking’s goals for the future. Tune in for actionable insights on global marketing, leadership, and the evolving role of AI in SEO.

Tune in to another thrilling episode of 'The SEO Agency Rollercoaster' featuring our special guest, Chris Raulf from Boulder SEO Marketing. Listen as he shares how his journey from Switzerland to the US spurred the dawn of his successful SEO agency. Explore how Boulder SEO Marketing overcame major hurdles throughout its journey to becoming a distinguished SEO agency, and in such a competitive market, no less. Then get a glimpse into the future of SEO. Drop in on the conversation to get insider advice, industry secrets, and more from the front lines of digital marketing agencies.

Join Silvia Del Corso, Director of PinkSEO, as she shares her journey from Italy to directing a successful SEO agency in London. Discover how Silvia and PinkSEO outpace the competitive SEO landscape, manage client relationships, and prepare for AI's impact on the industry. Learn about their services, team setup, and Silvia’s vision for the future of PinkSEO. Tune in for agency insights on rebranding, growth, and staying competitive in SEO.