In this episode, Lucas and Luna explore why page speed matters more than ever for organic traffic. They dive into Core Web Vitals, Largest Contentful Paint, and Cumulative Layout Shift, explaining how these metrics impact user experience and search rankings. With a focus on practical strategies for improving load times, they discuss the role of image optimization, caching, and server response times. Listeners will learn actionable tips to enhance their site's performance, ensuring better visibility in search results and a smoother browsing experience for visitors.