How do you get ChatGPT, Google AI, Gemini, Claude, and other AI tools to recommend your business? Matt Law provides a complete introduction to Answer Engine Optimization and explains what makes a company easier for AI to find, understand, verify, and recommend. From website health and structured data to Local SEO, citations, reviews, social media, FAQs, helpful content, and case studies, learn practical steps you can take now to prepare your service business for the AI-driven future of search.

What is your Marketing Score? In this episode, Matt Law introduces Gro.Inc's Marketing Score and challenges service business owners to stop looking for the one tactic that's going to magically transform their company. Growth isn't just SEO, Google Ads, a new website, leads—or even AI. It's a healthy, connected system of messaging, lead generation, SEO, reviews, referrals, customer follow-up, automation, and execution. Learn how to identify what's working, expose the gaps holding you back, and measure your marketing across 11 categories with a free 90-question assessment designed to give you a clear roadmap for growth.

Buying an established service business can be one of the fastest paths to growth, but the numbers on the sales sheet don't tell the entire story. Matt Law shares lessons from years of working with owners involved in acquisitions and breaks the process into three critical areas: due diligence, marketing opportunity, and leading through change. Learn why bad marketing may actually be attractive, what warning signs to investigate before buying, and why the way you lead during the first months and years can ultimately make or break the acquisition.

Generating the lead is only half the battle. In Part 2, Matt Law reveals what needs to happen next: answering calls, responding instantly, automating follow-up, nurturing prospects, scheduling appointments, using AI intelligently, and tracking everything inside a CRM. Learn why some leads take months to become customers, how to measure true return on ad spend, and why sustainable growth comes from building an entire marketing ecosystem—not putting all your eggs in one lead-generation basket.

Everyone wants more leads—but more leads won't fix a broken marketing and sales system. In Part 1, Matt Law draws on decades of lead-generation experience to explain what actually produces profitable growth. Explore Google Ads, Local Service Ads, Meta, shared lead platforms, landing pages, reviews, USPs, video, targeting, and conversion. Discover why the ultimate goal isn't a lower cost per lead. It's more customers, more revenue, and a measurable return on your investment.

The best salespeople understand people before they present solutions. In Part 2, Matt Law explores four common personality types and explains how adapting your communication style helps service business owners build trust, reduce objections, and close more business by making every customer feel understood.

Sales isn't about convincing people to buy—it's about helping them make the right decision. In Part 1 of this special two-part series, Matt Law shares decades of real-world sales experience and teaches the proven principles that improve trust, preparation, communication, and closing rates for service businesses of every kind.

What separates good business owners from truly exceptional ones? After decades of helping companies grow, Matt Law shares the seven habits consistently found in thriving service businesses. This episode goes beyond marketing to explore leadership, personal growth, systems, sales, and building a business that supports your life instead of controlling it. If you're ready to grow the right way, this episode is the perfect place to start.

Artificial intelligence is changing how service companies handle leads, appointments, and customer communication. In this episode, we explore how AI tools are helping service businesses automate scheduling, manage live chat conversations, and respond to inquiries faster than ever before. We discuss how modern CRMs integrate AI-powered texting, booking calendars, and even voice answering services to ensure no opportunity is missed. Instead of replacing people, these systems make your business more efficient and responsive. If you’re looking to simplify operations while improving customer experience, this episode walks through the AI tools service businesses are using right now.

What actually works in marketing right now? In this episode, we break down the real strategies driving growth for service businesses in 2026. From dominating local search and improving Google Business visibility to running smarter Google Ads and Local Service Ads, we walk through the systems producing consistent leads. You’ll also hear how AI is being used to improve follow-up, automation, and customer experience without replacing proven marketing fundamentals. If you want a clear picture of SEO, paid ads, automation, and measurable marketing working together, this episode lays out the modern playbook for service companies ready to grow.