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Short version (Apple/Spotify, ~150 words):

Movou's own Google Business Profile got 52 impressions in 14 days. Zero calls. Zero direction requests. Zero website clicks. We're a marketing agency that helps service businesses get found on Google for a living, and our own profile was wheezing. So we ran the same five-field audit on ourselves that we run on clients. In this episode, Chris walks you through what we found, the five fields that actually move local rankings (in order, with time budgets), and the 20-minute Monday routine that keeps your profile from quietly decaying. If you set up your GBP two years ago and haven't touched it since, this is the episode that gets your map pack rank back. Plus: a free five-field audit available at local3.io/free-seo-assessment.

Three out of four service business owners send some version of "Hi, this is Chris from Acme Plumbing. When would be a good time to call you?" That's not a holding reply. That's a job interview question. And it's why your reply rate sits at twenty percent when it should be ninety. In this episode, Chris walks through what to actually say in the first ninety seconds after a lead lands. The five elements every great holding reply has, the four things you should never say, the phone, text, and email templates you can copy into your phone right now, and three real (anonymized) holding replies dissected line by line. If last week's episode was about the speed of the first reply, this one is about the craft of it. Free five-element audit of your current replies at movou.com/lead-speed.

## What You'll Learn

- Why the first ninety seconds is not for selling, but for planting a flag that stops the lead from filling out three more forms

## Key Moments

- 00:00 : Cold open: the job interview question most owners are still sending

## Resources Mentioned

- Movou Free Lead Speed Audit (includes 5-element holding reply scoring): https://movou.com/lead-speed

## Connect with Chris

- LinkedIn: https://www.linkedin.com/in/chris-leo

Seventy-eight percent of customers buy from whoever calls them back first. Whoever. Calls. First. Not whoever has the best reviews. Not whoever has the lowest price. Not whoever ranks highest on Google. Whoever picks up the phone first... wins the job.

💡 Tired of awkwardly asking for referrals? What if your clients sent you steady, high-quality referrals — without you ever feeling pushy or desperate? In this episode, we’ll break down how to build a referral engine that grows your business organically, using trust, value, and smart positioning. 👥 Whether you're a service-based business owner, solo entrepreneur, or local pro, this strategy will help you unlock referral growth — without the ick. 🎧 Here’s what you’ll learn in this episode: ✅ Why traditional referral tactics don’t work anymore ✅ The psychology behind why people refer (and how to tap into it) ✅ How to turn satisfied clients into active promoters ✅ Simple ways to automate your referral process ✅ Real examples of referral engines in action 🔥 No scripts. No gimmicks. Just real strategies that work. If you’ve ever said, “My best clients come from referrals,” this is your blueprint to make that happen on autopilot. 👇 Drop your thoughts or share how you get referrals in the comments — we’d love to hear from you! 📅 Want to build a referral engine with our help? Book a free discovery call here → https://movou.com/discovery-call 👍 Like this episode? Hit the like button, subscribe, and ring the bell so you never miss our weekly drops on marketing strategies that actually move the needle.

Today we explore three common mistakes every home service company makes, why these things impact your business growth and how to avoid the same mistakes. We also look at an actionable tip you can roll out today to help your home service company grow and outrank your competition.