The Servicepreneur Podcast

It feels pretty fitting that I'm sharing this update on Labor Day...

I’m pressing pause on the podcast (for a little while!) as I step into a brand new season of life: becoming a mom. 

In this episode, I'm opening up about my journey, why I've decided to pause the podcast, and what resources you can tap into while I'm on maternity leave!

I'm rooting for you, and I'll be back soon xoxo

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Get on my mailing list here: https://theservicepreneur.myflodesk.com/the-servicepreneur-community

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Ready to take your service-based business to the next level?

Join The Servicepreneur Network today to join a community of incredible female founders and get the marketing and business support you need to grow! With 1:1 strategy calls, group live coaching calls, workshops, courses, downloadable resources and more - you'll find everything you need to build your confidence, your client list, and your brand inside!

Visit theservicepreneurnetwork.com to join today!

Let's Connect!

• Follow on Instagram here: https://www.instagram.com/theservicepreneur
• Connect on LinkedIn here: https://www.linkedin.com/in/emilysereno/

If you’ve ever felt like showing up online is “too salesy” or like you’re constantly pitching yourself, this episode is for you.

As servicepreneurs, we don’t start our businesses to become full-time content creators. We start them because we genuinely want to help people. But here’s the truth: if people don’t know you exist, they can’t hire you or benefit from your work.

In this episode, I share a powerful reframe that will change the way you think about visibility: what if marketing wasn’t self-promotion, but simply another form of service?

When you start viewing your content as part of the way you serve, everything shifts. You stop overthinking, you stop worrying about being “too much,” and you start focusing on making life easier and better for the people who need you most.

Inside this episode, we’ll cover:

• Why visibility is how your next client finds you
• How to create content that feels helpful, not salesy
• The connection between showing up, building trust, and booking clients
• What to do if you’ve been hiding or feel like it’s “too late” to start

This is your reminder that visibility is not about being everywhere or being the loudest voice in the room. It’s about showing up with the intention to help. Your future clients are out there waiting to find you, but they can’t if you keep hiding.

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Need help coming up with topics to promote your services? Grab my free Topic Map Template here: https://theservicepreneur.myflodesk.com/topic-map-template

Ready to take your service-based business to the next level?

Join The Servicepreneur Network today to join a community of incredible female founders and get the marketing and business support you need to grow! With 1:1 strategy calls, group live coaching calls, workshops, courses, downloadable resources and more - you'll find everything you need to build your confidence, your client list, and your brand inside!

Visit theservicepreneurnetwork.com to join today!

Let's Connect!

• Follow on Instagram here: https://www.instagram.com/theservicepreneur
• Connect on LinkedIn here: https://www.linkedin.com/in/emilysereno/

If you've ever wondered how to find the right people to collaborate with or what it actually looks like to build a strong business partnership, this episode is a must-listen. 

Whether you're thinking about co-hosting a workshop, launching a paid offer with someone, or even finding a long-term partner for your business, strategic collaboration can create massive momentum.

Today, I sit down with Audrina Blackburn, a networking pro who has scaled her company by focusing on intentional connections and smart partnerships. She shares so many great insights like:

• Signs someone would make a great collaborator or future partner, as well as the red flags to watch out for when vetting people
• The questions you should be asking BEFORE you decide to work with someone to make sure it’s a good fit
• What to do when you feel isolated or lonely in your business and how to start networking in person and virtually
• How to lead a conversation when you invite someone to connect

Plus we talk about how to make sure you stay open to new opportunities without stretching yourself too thin or losing focus on your core business.

Connect with Audrina here:

• Visit the Summit Chasers website: https://summitchasersnetwork.com/
• Listen to the Swearing By It podcast: https://open.spotify.com/show/1Y2j5oMdiRR9gSx1wokJ0v

Ready to take your service-based business to the next level?

Join The Servicepreneur Network today to join a community of incredible female founders and get the marketing and business support you need to grow! With 1:1 strategy calls, group live coaching calls, workshops, courses, downloadable resources and more - you'll find everything you need to build your confidence, your client list, and your brand inside!

Visit theservicepreneurnetwork.com to join today!

Let's Connect!

• Follow on Instagram here: https://www.instagram.com/theservicepreneur
• Connect on LinkedIn here: https://www.linkedin.com/in/emilysereno/

If you’ve been creating content, showing up online, and still hearing crickets when it comes to getting clients, your message might be the problem. 

In this episode, we’re breaking down how to tell if your message is missing the mark and what to do about it.

Messaging clarity is one of the most common struggles I see with first-time service-based business owners. And the truth is, if people are confused, they don’t buy. If your message is vague, your dream clients won’t see you as the person who can help with their specific problem.

In this episode, I walk you through:

• 6 signs your message isn’t clear enough
• The exact messaging clarity checklist I use with my clients and network members
• How to know if your social media bio, website, or content is confusing your audience
• A simple one-liner formula that helps you clearly say what you do and who you help
• What to look for when you audit your content for message consistency
• Why your “vibe” and what you sell need to match

This episode is short, practical, and packed with tips you can implement right away.

Resources & links mentioned in the episode:

• Download my free Client Persona Master Questionnaire here

Ready to take your service-based business to the next level?

Join The Servicepreneur Network today to join a community of incredible female founders and get the marketing and business support you need to grow! With 1:1 strategy calls, group live coaching calls, workshops, courses, downloadable resources and more - you'll find everything you need to build your confidence, your client list, and your brand inside!

Visit theservicepreneurnetwork.com to join today!

Let's Connect!

• Follow on Instagram here: https://www.instagram.com/theservicepreneur
• Connect on LinkedIn here: https://www.linkedin.com/in/emilysereno/

If you’ve ever found yourself stuck in indecision, avoiding risk, or second-guessing your next move, this episode is for you.

Today I'm chatting with Melissa Unsell-Smith, who helps women step out of their comfort zones, uncover their full potential, and start making bolder decisions in their business.

Together, we explore the real impact fear has on your decision-making, especially when you’re a first-time founder or growing a service-based business. From recognizing fear-based habits to building resilience and learning how to reframe fear as a growth tool, this episode is packed with mindset shifts and practical tips to help you move forward with confidence.

Melissa shares some great insights, including:

• The types of fears women have as they become first-time founders
• How fear impacts your decision-making when building a business
• Tips to become more comfortable taking risks
• Easy ways to reframe fear as something POSITIVE to help you reach that next level of business growth
• How to build resilience action plans

Plus signs you might be letting fear hold you back – and what to do about it

Connect with Melissa here:

• Visit her website: https://www.catalyticicon.com/
• Connect with her on LinkedIn: https://www.linkedin.com/in/melissaunsell-smith/

Ready to take your service-based business to the next level?

Join The Servicepreneur Network today to join a community of incredible female founders and get the marketing and business support you need to grow! With 1:1 strategy calls, group live coaching calls, workshops, courses, downloadable resources and more - you'll find everything you need to build your confidence, your client list, and your brand inside!

Visit theservicepreneurnetwork.com to join today!

Let's Connect!

• Follow on Instagram here: https://www.instagram.com/theservicepreneur
• Connect on LinkedIn here: https://www.linkedin.com/in/emilysereno/

If you're in your first year or so of business and wondering how to actually start getting clients, you're going to love this episode.

I'm breaking down a simple, but still strategic, marketing funnel that every new servicepreneur needs to attract the right audience, grow your email list, and start booking clients. All without the tech overwhelm or trying to be everywhere online.

Forget what you’ve heard about complicated sales pages, endless automations, and needing expensive tools to launch your business. This starter funnel focuses on clarity, connection, and conversion using just a few key tactics.

I'll break down:

• Why you don’t need a complicated marketing funnel to get started
• The essential steps to creating your first funnel
• How to create a small but mighty lead magnet that builds trust and drives action
• My go-to email tool that simplifies the tech side of funnels
• How to promote your funnel using one social platform and real conversations

Resources & links mentioned in the episode:

• Download my free Client Persona Master Questionnaire here
• Try Flodesk for just $19/month for your first year using code: THESERVICEPRENEUR

Ready to take your service-based business to the next level?

Join The Servicepreneur Network today to join a community of incredible female founders and get the marketing and business support you need to grow! With 1:1 strategy calls, group live coaching calls, workshops, courses, downloadable resources and more - you'll find everything you need to build your confidence, your client list, and your brand inside!

Visit theservicepreneurnetwork.com to join today!

Let's Connect!

• Follow on Instagram here: https://www.instagram.com/theservicepreneur
• Connect on LinkedIn here: https://www.linkedin.com/in/emilysereno/

When I launched my business, I knew I had to start simple. I didn’t run ads, have a massive audience, or create a complicated funnel. Instead, I focused on building one clear strategy, consistent action, and genuine connections with the right people.

In this episode, I’m sharing the exact strategy that helped me book my first clients. These are the same foundations I still use today and the ones I recommend to new service-based business owners who want to build with clarity and confidence.

In this episode, you’ll learn:

• How I used personal referrals to build momentum early on
• The messaging framework that helped me clearly communicate who I serve and the results I deliver
• Why focusing on one platform helped me grow faster and stay consistent
• A simple one-liner formula to explain what you do in a way that resonates
• How to build visibility without trying to be everywhere all at once

If you're in the early stages of business and want a marketing strategy that works without overwhelm, this episode gives you a focused starting point that leads to real results.

Resources & links mentioned in the episode:

• Sign up for The Servicepreneur Content Sprint and in just 5 days, map out your full content strategy and start showing up with a solid plan: https://www.theservicepreneur.com/content-sprint

Ready to take your service-based business to the next level?

Join The Servicepreneur Network today to join a community of incredible female founders and get the marketing and business support you need to grow! With 1:1 strategy calls, group live coaching calls, workshops, courses, downloadable resources and more - you'll find everything you need to build your confidence, your client list, and your brand inside!

Visit theservicepreneurnetwork.com to join today!

Let's Connect!

• Follow on Instagram here: https://www.instagram.com/theservicepreneur
• Connect on LinkedIn here: https://www.linkedin.com/in/emilysereno/

If you’re building a business while raising little ones, this episode is for you. I’m talking with Kristen Mattison, certified life coach and the voice behind This Routine Life, about how to find balance between entrepreneurship and motherhood.

Kristen helps mom entrepreneurs reduce overwhelm at home and in business through simple, realistic routines that actually work, even when life gets messy. This conversation is filled with encouragement, grace, and practical tips you can start using right away.

We cover:

• Simple routines that help you feel more in control of your time
• How to be present with your family instead of stuck in your to-do list
•  What to do when your routine falls apart or you’ve had a rough day
• How to ditch the guilt when you’re working and the distraction when you’re not
• Tips for building routines with your kids, so they understand when you’re working and when you’re available 
• What to do when you feel like you’re failing at both motherhood and business

Kristen’s perspective is a breath of fresh air for any mompreneur who has ever felt stretched too thin. You’ll walk away from this episode with practical tools to build better routines and the reminder that you don’t need to be perfect to make progress.

Connect with Kristen here:

• Read This Routine Life blog: https://thisroutinelife.com/
• Work with Kristen: https://www.kristenmattisoncoaching.com/
• Follow her on IG: https://www.instagram.com/thisroutinelife/
• Follow her on Pinterest: https://www.pinterest.com/thisroutinelife/

Ready to take your service-based business to the next level?

Join The Servicepreneur Network today to join a community of incredible female founders and get the marketing and business support you need to grow! With 1:1 strategy calls, group live coaching calls, workshops, courses, downloadable resources and more - you'll find everything you need to build your confidence, your client list, and your brand inside!

Visit theservicepreneurnetwork.com to join today!

Let's Connect!

• Follow on Instagram here: https://www.instagram.com/theservicepreneur
• Connect on LinkedIn here: https://www.linkedin.com/in/emilysereno/

 If staying consistent feels like a struggle and you’re having a hard time building momentum, this episode is for you. We’re talking about a simple habit that can seriously boost your accountability and help you follow through.

Today we’re diving into a concept that might not be on your radar but is directly influencing your confidence, credibility, and ability to build strong client relationships. It’s called the Say-Do Ratio.

In this episode, we’ll cover:

• What the Say-Do Ratio is and why it matters for service-based business owners
• How this one small shift can build a powerful foundation of trust with current and potential clients
• Simple examples of how it shows up in your day-to-day business
• How to recover when you don’t follow through with your promises and still build trust
• Why consistency in doing what you say you'll do fuels your confidence and long-term growth

Whether you’re just starting out or launching something new, keeping your Say-Do Ratio top of mind can change how you show up and move your business forward in a more intentional way.

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Hear me speak at the Put Yourself Out There Online Summit! Register for this free event to get access to interviews with experts on how to build, run, and grow a successful business! It all starts July 14th and you'll get interviews straight to your inbox for daily motivation, inspiration, and tactical tips!

My session? Stop Hiding & Start Showing Up: Marketing Confidence for Service-Based Founders🔥

Sign-up for the Summit here: www.putyourselfoutthere.show/?sa=sa0239911118bd4e488a92e240b4e6eba1be3ee57b

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Ready to take your service-based business to the next level?

Join The Servicepreneur Network today to join a community of incredible female founders and get the marketing and business support you need to grow! With 1:1 strategy calls, group live coaching calls, workshops, courses, downloadable resources and more - you'll find everything you need to build your confidence, your client list, and your brand inside!

Visit theservicepreneurnetwork.com to join today!

Let's Connect!

• Follow on Instagram here: https://www.instagram.com/theservicepreneur
• Connect on LinkedIn here: https://www.linkedin.com/in/emilysereno/

Can you believe we’re halfway through 2025 already?! Now is the perfect time for that mid-year business audit, and in this episode I'm walking you through the most important business metrics every service-based business owner should be tracking to get clarity on what’s actually working and what needs adjusting.

We’re skipping the vanity metrics and diving into the data that truly drives your business forward. Things like revenue trends, lead sources, conversion rates, offer performance, and even your own energy levels.

So if you’ve been wondering:

• Am I on track to hit my revenue goals?
• What's actually working in my business?
• What should I be focusing on in Q3?
• Why do some months feel better than others?

Then this episode is for you, because we're tackling:

• The exact business metrics that matter for servicepreneurs
• How to use this data to make smarter marketing and business decisions
• How to simplify your offers based on what’s working
• Why your energy audit is just as important as other metrics

Ready to take your service-based business to the next level?

Join The Servicepreneur Network today to join a community of incredible female founders and get the marketing and business support you need to grow! With 1:1 strategy calls, group live coaching calls, workshops, courses, downloadable resources and more - you'll find everything you need to build your confidence, your client list, and your brand inside!

Visit theservicepreneurnetwork.com to join today!

Let's Connect!

• Follow on Instagram here: https://www.instagram.com/theservicepreneur
• Connect on LinkedIn here: https://www.linkedin.com/in/emilysereno/