The Session: The Psychology of Color

Isaiah 1:18   Come now, let us reason together, says the Lord: though your sins are like scarlet, they shall be as white as snow; though they are red like crimson, they shall become like wool.

What is color psychology?

· Color psychology is the study of color’s impact on human behavior. It aims to understand why and how different hues affect our feelings, behavior and decision-making processes.

· Color plays a role in decision making. How did it play a role in your last clothing purchase?

· Would you be more apt to sleep in a room that had soft grays, greens and blues, or bright reds or purple?

· Some color meanings are more universal. For example, we naturally relate warm colors like red, orange and yellow to warmth and sunshine, whereas cool colors like blue, green and purple tend to be calming and refreshing.

· How does your favorite color relate to your personality?

· The Color of the Package influences our decision making Consider, for example, an ice cream brand. You’d imagine their store’s color palette to be playful, full of either pastel or bright and joyful shades. A dark storefront would set a completely different vibe, possibly suggesting elegance and maturity - an unusual choice for an ice cream brand.

· The Color Blue

The reason it’s become so popular amongst corporations could be to do with the fact that blue is generally

seen as reflecting loyalty and stability.  It’s also often connected to feelings of tranquility, harmony and calmness, reminding us of the sea and sky. In fact, as part of their World’s Favorite Color survey, paper manufacturer G.F Smith found dark blue to be the most relaxing color in the world.

· Blue also has another side to it. It is also reflective of depression. Hence the saying “I’m feeling blue.”

· Green

Green is associated with the environment, nature and ecology.  Spotify’s use of a vibrant shade of green suggests that the company is full of life and vitality.  The serenity of the golf course….naturally this is in here….thanks Tom...  ;)

· Yellow

Yellow is a color that grabs your attention right away. a smart choice for warning signs, reflective vests,

ambulances. Yellow is also very much associated with optimism, sunshine and warmth. Emojis are yellow. It’s

also used in branding to suggest a fun, happy vibe, for example in Burger King’s logo or McDonald’s’ famous

Golden Arches.

 

Red

It holds strong connotations to love, desire and seduction, while on the other hand also being associated with feelings of danger, anger and violence. It also evokes a sense of energy and instantly grabs attention, thanks to its high visibility. This makes it an appropriate color for warning signals like stop signs and fire engines.

To reach Tom Russell, go to https://www.heritagechristiancounselingofmansfield.com.