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 In this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a critical issue plaguing many businesses: the 'Set and Forget' fallacy in Google Ads management.

Drawing from real-world audits, Claire reveals how seemingly active campaigns can drain budgets on irrelevant traffic, leaving businesses with inflated costs and unqualified leads . She breaks down common pitfalls, such as leaving the Display Network on by default, using overly broad keyword strategies, and misaligned ad copy, that lead to this costly mistake .

Learn actionable strategies to filter out irrelevant leads and ensure your ads reach your ideal customers. Claire shares her expert tips on crafting laser-focused ad groups, leveraging negative keywords, and aligning your ad copy and landing pages with your target audience's intent .

Discover the power of detailed conversion tracking to distinguish between lead types and the importance of regular communication with your sales team to refine your targeting . Claire also warns against over-relying on Google's automation, emphasizing the need for intentional, strategic thinking in your campaigns .

Whether you're a seasoned advertiser or new to Google Ads, this episode is packed with insights to help you attract higher-quality leads, improve your ROI, and boost your overall business efficiency . Don't miss Claire's expert guidance on transforming your Google Ads from a budget drain to a powerful lead generation machine.

Tune in to 'Clicks & Clarity with Claire' and learn how to make every click count!

https://www.clairejarrett.com/

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