The Set Up | Marketing and Music

Mike Warner is one of the leading experts on the world of streaming music. Mike’s multifaceted roles as both a freelance label consultant and Director of Artist Relations at Chartmetric have allowed him to develop and execute strategic digital campaigns for both major and independent clients.

Who is Mike Warner?

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Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

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If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!

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For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Nicole Riccardo is the founder of NR Media, a digital marketing agency specializing in strategies that convert. She combines her background in music as a flute performer and digital marketing to help other music professionals to start and grow their own careers.

Nicole focuses on helping music professionals own their skills to create passive income streams for themselves. She has worked with hundreds of musicians to create a sustainable living.

Today, we will discuss creating funnels and driving fans to them.

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How Nicole Got Into Music

Connecting with Others in the Industry

Identifying Your Personal Brand

Monetizing an Offering & Market Demand

What are Marketing Funnels?

Funnel Breakdown

Building an Email List

Recommended Tools

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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

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If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

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For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Nick Bennett is the Director of Account-Based & Community at Alyce. He is a personal branding enthusiast who is paving the path for others. Nick started his journey on LinkedIn over one year ago, and now, he has over 20,000 followers.

He released a podcast called, Rep Your Brand that helps you understand how to open doors you never thought were possible.

Today, we will discuss the benefits of growing your brand on LinkedIn.

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Intro to Nick Bennett

The Power of LinkedIn

Harnessing Community on LinkedIn

Landing Your Next Role from Connections

Tips for Messaging Connections

How to Create Content

Storytelling & Setting Up Your Profile

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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

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If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Mary Rahmani is the founder of the new creative agency and record label called Moon Projects. Moon Projects is a company poised to provide creative solutions for brands and artists at the intersection of the music industry and the creator economy.

Rahmani is a leading expert in the worlds of short-form video, strategic creative partnerships, and A&R across emerging platforms.

In addition to helming Moon Projects, Rahmani is Global Head of Partnerships at Triller, helping artists develop the best strategies for getting their music discovered and attracting a wider audience. She joined the company in 2020 after 2 years at TikTok, where she was Director of Music Content and Artist Partnerships, playing an integral role in the app’s meteoric rise.

Today, we will discuss how artsts can partner with influencers and brands on short form video platforms like tiktok and triller to promote music.

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How Mary Broke into Music

Tech in the Music Industry

TikTok & Triller Partnerships with Musicians

Creating Collaborations with Creators

Best Practices to Trigger the Algorithm

A Guide to Starting Trends

Discovering Music on TikTok

Using TikTok to Keep Music on the Charts

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Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

--

If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!

--

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Izzy Bedoya, Founder of Fame Hackers, helps independent artists accelerate their music careers by helping them attract more superfans, gain more exposure, and monetize their music.

She is a former A&R for a label under Sony Music, and marketer for an award-winning influencer marketing agency with multiple Fortune 500 brands including Snap, Google, Bud Light, United Healthcare.

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Today we’ll dive into authentic marketing tactics and how you can make an impact on your fans.

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Intro to Izzy Bedoya & Fame Hackers

Building the Foundation of Your Brand

Defining the Theme through Your Pains & Pleasures

Where to Find The Listeners Your Music Resonates With

Building Relationships

Integrated Tool to Automate Tasks

Monetization Best Practices

Biggest Pitfall

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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

--

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Jaime Bilotti is the Founder of Fan to Band, an entertainment company with a new approach to fan engagement. Prior to Fan to Band, Jaime worked at all 3 major record labels alongside some of the top talents in the industry. As a fangirl herself she is now an advocate for how much you can learn from having a fan on your favorite artists’ team.

Every day, fans are sharing their reaction to artists and their music. By giving fans a platform to voice their ideas; artists and their teams can incorporate fan insight into their strategic and effective campaigns. It’s important to tap into the fan culture.

Today, we are discussing fan strategy and how to include top fans into a campaign with examples from Taylor Swift, Jonas Brothers, Olivia Rodrigo and Lorde.

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How Jaime Broke Into Music

Starting Fan to Band

Defining Fan Engagement

Fan Strategy for Artists

Getting to Know Your Fans

Artists Being Fans of Other Artists

Choosing the Right Platform

Street Team Strategy

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Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

--

If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!

--

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Yaz Hussain is the Founder of All About Helping, a music marketing agency in the UK. He provides consultations and free resources to create content on social media. 

He started his career at record labels and music brands like SBTV, GRM Daily, Ministry of Sound, and Sony Music prior to launching his agency. 

We know how it feels when your music career is stuck in a loop and the only time you post is to promote new music and then you disappear for months. Today, we are discussing social media planning to help guide your posts around you and your music.

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Intro to Yaz

Types of Content on Social

Social Media Best Practices

Creating an Annual Content Calendar

Adding Paid Advertising to Your Plans

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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

--

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Calum Anderson is the YouTube Content Optimization and Creator Partnerships lead at Universal Music Group in Australia. He helps artists and creators to form partnerships and create viral content. 

Calum created YouTube videos since 2011 when YouTube was still a baby and the #1 channel in the world only had 4,000,000 subscribers. He is passionate about the industry adopting a holistic "internet lens" on all activations as well as working with online creators to build their own music careers from scratch.  

Today, we are unravel how to get discovered on YouTube & the role videos play in music rollouts.  

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Calum’s Background in Gaming + Music 

Types of Video on YouTube 

YouTube Metrics Tools and Resources 

Best Practices for Videos on YouTube 

Landing on Autoplay Playlists 

Crafting Ideal Titles 

Collaborations with Creators 

The Art of Viral Moments

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Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

--

If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!

--

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

Jazmine Valencia is the President of JV Agency. Prior to starting her own agency, she worked at Island Def Jam as Head of Digital. Jaz has handled over 2000+ musician projects and advanced the careers of top-selling artists likeThe Killers, Fall Out Boy, Avicii, American Authors, and Shawn Mendes.

Jazmine is a speaker on various subjects such as Digital Marketing, Social Media, Influencer Marketing, and Women’s Empowerment. She has previously spoken at Harvard University, George Washington University, SXSW, CMJ, and at “Dialog Konferansen” - the largest and most famous conference on digital marketing in Scandinavia.

Jazmine Valencia is the President of JV Agency. Prior to starting her own agency, she worked at Island Def Jam as Head of Digital. Jaz has handled over 2000+ musician projects and advanced the careers of top-selling artists like The Killers, Fall Out Boy, Avicii, American Authors, and Shawn Mendes.

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Crafting an Ideal Timeline

Changing Plans & Staying within Budget

First Steps for a Release

Goal Setting for Musicians

A Musician’s Role during a Rollout

How to Plan Budgets

Prioritizing Channels for Promotion

Communication is Key

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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

--

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

SEO is about creating relevant content, having a place to house the content, and allowing an audience to find you. It is about being discovered through the search engines by giving their users what they are looking for. Google, Spotify, YouTube...all allow their users to discover new music and new musicians.

Marissa Ryan is a 3x founder and with her most recent venture as Co-Founder of VisualFizz, a digital marketing agency in Chicago. She has a decade of Search and Media marketing experience. Marissa has been published in Forbes, Buzzfeed, Apple News, INC., and more on the topics of Marketing, Brand Strategy, and Search.

Today, we are discussing how you can leverage the power of content to get discovered.

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What is SEO (Search Engine Optimization)?

Types of Search Engines

Ranking on Google Search Results

Be Repetitive with Your Band Name & Bio

Create Collaborations & Follow Similar Artists

Websites for Musicians

Blog Content by Bands

The Debate: Quality or Quantity of Content

Spotify as a Search Engine

Get Started with SEO

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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

--

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

--

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community