The Pure Report

The Seven Basic Story Plots and Pure's Hero Journey Over 15 Years


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In this special episode, we take a retrospective look at the 15-year anniversary journey of Pure Storage through the lens of the 7 classic story plots (based on the book by Christopher Booker). From "Overcoming the Monster" to "Rebirth," we explore how Pure's trajectory aligns with timeless narratives that have captivated audiences for centuries.
Don Poorman, Technical Evangelist at Pure, joins the program to walk through each of the 7 plots and draw parallels to Pure's experiences - from scrappy startup battling industry giants, to quest for recognition and market leadership, to periods of comedy and tragedy. This retrospective episode is a fun listen for Pure enthusiasts and anyone fascinated by the power of storytelling in the tech world.
As Pure emerges from the "intermission" of its first 15 years, we look ahead to the next chapter, where a "rebirth" of the company's platform vision will shape the future. We hope listeners are inspired to revisit classic literature and films that echo Pure's saga, and consider how the narratives that captivate us as individuals can also reveal deeper truths about the journeys of innovative companies.
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The Pure ReportBy Pure Storage

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