Welcome to Episode 22 of The Seven Eighths. In this episode, I chat with Bracken Darrell about his journey through highs and lows of life. Bracken Darrell is the President and CEO of Logitech. Under Bracken Darrell’s nine years of leadership, Logitech has reinvented itself into an award-winning design company, an industry force in pursuing a more
sustainable and equitable world, and a top performer on the SIX Swiss stock exchange and
NASDAQ. Bracken is a proponent of design and the liberal arts in business, especially of their role in innovating product experiences for consumers. As a result, Logitech has been the recipient of numerous awards, including more than 200 design awards over the past three years from the likes of iF Design, Red Dot and Fast Company, and numerous sustainability awards.
Bracken himself has been named Swiss CEO of the year by Obermatt three times in the past
Bracken brings to Logitech nearly thirty years of experience in product, people and brand
management through design. He has worked around the world on iconic brands like Old Spice,
Gillette and Braun, for which he was president. He has spent time at P&G, Arthur Anderson,
PepsiCo, GE and Whirlpool. In this episode, Bracken shares his journey through life, his approach to failures and successes and shares pearls of wisdom on navigating through the ups and downs. It is time for us to pull up a chair, sit down and just listen in.
And that’s how the cookie crumbles. Bracken shared his stick trick. Imagine yourself at the beach with a stick dragging it behind you and everything behind that stick is just to learn from. Your whole life is still in front of you and so stop worrying about what is behind that stick. Just figure out what to learn from. He also talked about how he looked at failures like just a grade in school. It is important what you learn from it, and not just the grade. Bracken stressed the importance of having conviction along with intuition on any undertaking. Lastly Bracken reminded me that success also comes at a cost - one you solve one problem, you are given a bigger one to solve. Thank you for listening to this episode. Do share your thoughts. I”m on twitter at femmenectar. Until the next conversation..cheers everyone!