Why your clients aren't implementing has nothing to do with your messaging, your pricing, or your program — and everything to do with the sales process you were taught to use.

When you have someone in your program that is not doing the work — or someone that you had to convince to get into your program — that is one of the very reasons you're having to work much harder than you would have to work. Because you had to convince them to invest.

You thought it was your pricing, your program deliverables, or your messaging.

But there is one thing you haven’t considered—the sales process that you've been taught to use.

You used the pain-based selling strategy that’s as old as methuselah.

You lead with their pain. You agitate the pain and feed their words back to them in the pitch.

So you ask them things like:

What’s your biggest struggle?

How would your life change if you solved this problem?

What is the biggest challenge you’re having right now.

What is your goal?

You’ll use that because you’re taught to uncover the deepest wound, uncover the thing that’s costing them the biggest pain point, and use that to flip it and pitch them your program and your offer.

Why Pain-Based Selling Doesn't Move People Into Action

But let me tell you something about pain-based sales conversion strategies:

Many people have such a high tolerance level for pain that it actually does not move them into action.

That is why someone will stay in a job that they say they hate. They'll stay in a relationship that they say that they're unhappy in. They won't go to the gym, though they say they're unhappy with their weight.

Because pain is not enough to move a person into execution.

So no matter how accurately you describe their pain, they will not be able to perform unless they are at the ready level.

And when that person is not ready to execute, you're going to have to work 10 times harder than you would with someone who was actually ready to execute.

You're going to have to do more work. That means you're going to burn yourself out trying to serve them — because they were misaligned. Not because they were a bad person. Not because your program was not something that could actually help them get results. But they were not at a ready buyer level which is where you find a sophisticated buyer.

The Sophisticated Buyer Is Looking for a Problem Solver not a Pain Solution

A sophisticated buyer is a person who's clear on what their problem is. They're clear on what they are looking for. They're clear on what they need to resolve that problem.

A sophisticated person is looking for a problem solver. They're not looking for someone that just has a pain solution.

Sophisticated buyers are already investors. They are executors. They have gotten results, reached a bottleneck that pushes them to actively search for a solution. They will sniff out your pain-based sells strategy in a heartbeat.

That's why I stopped using it many, many years ago. I tossed the entire sales script that I had been taught because I saw what it was doing.

Some people call it sales psychology, but some of it is actually manipulation. It becomes manipulation is when you are using things to convince someone into finally giving you the sale. Most of them are giving you the sale not because they're ready. They're giving it to you because you wore them down.

That’s exactly what pain-based sales strategy teaches you: keep going until you get a yes. Until you get a direct no, you keep going.

You take the relational part of conversion completely out, because your only focus is making that sale. You stick to a script and you miss all of the signs and signals.

Your Foundation Has to Be Alignment

When you're working with sophisticated buyers, your foundation cannot be "let me convert" or "let me just get the sale." It has to be alignment.

Most sales scripts are not positioned for alignment. They're only created to convert.

The problem is not conversion. It is what happens when you fill your container with misaligned clients.

Misaligned clients will not only cost more effort. They will cost you money. Your failed payments and churn rates will be as high as a giraffe.

Not only that, you'll end up questioning your ability, you'll end up questioning your program, your offer, and your confidence goes right out of the window. You’ll start selling $50 sessions for a product valued at $10,000.

And let me tell you from experience: when you do this, you will be miserable.

And more than likely they will not get the results that you know your process, your methodology, your framework, your strategy will get them.

They won’t get the results — not because your stuff doesn’t work, but because they never should have been in the program to begin with.

The failed payments have nothing to do with your pricing or your program — and everything to do with you using a misaligned sales strategy for sophisticated buyers, a misaligned sales strategy for your most aligned client.

Alignment starts with the very strategy you're using to convert.

Alignment starts with the sales strategy you’re using to convert

There’s a difference between a conversation that is asking questions to better understand for alignment, and those who are just asking the questions for persuasion. They are not the same.

Think about the standard questions on most applications:

What is your biggest struggle with overcoming this challenge? How would your life change if you were to achieve these results? What specific goals do you want to achieve? Have you worked with a coach before? How much have you invested — are you prepared to make this investment?

Those questions do not determine if you are truly aligned for that program.

Those questions are simply designed to see what objections you may have — how they can position their response to you in your own words so that you believe their program is going to get you those solutions. That's what I call manipulation.

A Sustainable Business or a Profitable Prison

If you have people that you have to handhold, if you are dreading getting on a sales call, if you're having to follow up three to five times just to get someone to tell you a yes — there's a reason why.

You can get that person into your program, but I don't care how much money they pay you: if that person is not a sophisticated buyer, someone who is actually ready to put in the work, you are setting yourself up for what I call a profitable prison.

Which means you're going to be so glued to your business, you won't have time for yourself — because you have to spend all of your energy, all of your effort trying to get someone to do work, to get results in a program that they were not ready for.

You can get a person in, but you can't keep them in and keep them paying. Because if they're not getting results, guess what? Those payments are going to flop. Then you have to work harder to get more people into your program. Your churn rate is extremely high. You're going to have to launch every six weeks. You're going to have to post on social media five to 10 posts a day. All that high-effort, high-energy promotion just to keep people in your ecosystem — when the people you got in make the first payment or the second payment, and by the third payment, they're out of there.

Because the method that you used to get them into the door was already misaligned. It was already misaligned. So what you need to look at now is not "am I charging too much?" It's not "am I saying the right things in my post?" It's not "am I posting enough?" It's not "am I emailing enough?"

What you need to look at is: does my sales process actually align with the sophisticated buyer?

If you are tired of implementing strategies that push you outside of how you are built — and you can feel it in your gut, you already know it — this is your invitation.

When you come into the Rested Woman Reigns room, you get:

Your divine design assessment — so you learn exactly how God designed you to build

Access to our divine design GPT — showing you how to implement it into your business strategy

A live teaching and training every month — so you learn how to build within your divine design, the practical steps. Not just theory, but the practical steps.

And if you're looking for one-on-one support: one-on-one is only offered to those who are already within the community.

%%first_name%%, you haven’t lost your drive. You’re just tired of carrying.

You don’t want one more thing that depends on you.

Because for as long as you can remember you’ve been responsible for someone or something

Especially if you’re an eldst daughter—like me. You inadvertantly become the second mom, the household manager, and the one everybody can depend on.

Then you are crazy enough to build a business—a successful one. You have the revenue, the clients raving about the results, and a reputation that proceeds you.

Everybody is clapping for your success but nobody sees that:

You stay in the car longer because you know when go inside someone will need something

You can’t even decide what you want to eat because you have decision fatigue

You stare at the phone ringing because you don’t have the capcity to hear what somebody else needs

And even when you do have free time, you don’t know what to do with it because you’re used to giving it to someone else.

So even though you know what to do, you don’t have the energy to do it.

You keep going until you reach a point where you don’t want to do anything. You know what you do. You know how to do it. You’ve done it before. But you just don’t want to.

You dont’ want another thing to carry because you know you’re going to have to be responsible for it.

Once you build it. You have to market, manage, and make all of the decisions. So while success looks good, it just feels like another heavy load to carry.

And you’re tired.

You’re tired of being responsible for everything. And you should be. Because nobody told you it was okay to be tired. They told you to keep going.

You never had the space to just be…to exist…to not have to produce anything

Your brain is now forcing you to give it what it has never had permission to—just be.

But you can’t because you have real responsibilities—kids, household, payroll.

You want to tell someone "I’m tired.” “I don’t want to do this anymore”

But who do you say that to?

You’re the leader—the responsible one everyone comes to.

And you know the moment you show a sign of weakness, they’ll question your credibility.

So, you keep going.

Let me tell you something you might not want to hear, but will save your life.

“You’re going to kill yourself if you don’t stop.”

That’s exactly what my doctor told me when I was hospitalized from the stress and strain of carrying too much.

I know it’s hard to hear but if it saves your life so be it.

If my doctor wasn’t brutally honest with me, I would’ve been in a cardboard box instead of writing this.

And the hundreds of thousands of followers, my employees, and all of my clients, and the thousands who’ve gone through my courses would’ve grieved, but would quickly go on about their day.

Meanwhile, my family would be left with a hole in their hearts nothing on earth could fill. I would’ve missed my grandkids growing up. I wouldn’t have been able to be there to send my kids off to college or plan my daughter’s wedding.

I’m not telling you to burn it all down or to stop working…you may need to

But I am telling you that you need somewhere you don’t have to carry.

A community where you have have honest conversations without someone minimizing your greatness.

An environment where no one is pulling from you, but you’re being poured into.

Somewhere you can finally admit “I don’t want to do this anymore” without someone questioning your calling, credibility, or your competence.

Most importantly, you need someone who can handle your vulnerability without violating it.

I’ve created that space for you, The Rested Woman Reigns Room, where high-perfoming, high-producing, and high-profile woman can exist without having to perform.

They can say the hard things and feel the feels knowing what happens in the room stays in the room.

If you’re looking for an atmosphere where you no longer have to perfect the posture of pretend, join here.

There is a way for you to make the transition into rest without risking what you’ve built.

You know that God has called you out of hustle. You know that if you keep building the way that you’re building, you won’t have a business left to enjoy or a healthy marriage to inhabit, and your relationships with your children and your friends are going to remain strained.

It is time for you to come out of that space, but you need to do it in a way that it does not cost you what you built. You should be able to rest without worrying about losing your business, losing your livelihood. You do not have to choose between the two, but you can’t panic and burn everything down and say, well, God called me away from it.

He did. God called you to rest, but he did not call you to rest to be broke doing it.

Wherever you are in this, there is a next step

You also know you cannot keep grinding. You can’t go back.

For those of you who have come out of it and who now know how to rest, you need a system and strategy, an operational strategy so that you can still rest and continue to make revenue.

For those who are still in the grind and you’re trying to figure it out, you know that you can’t keep going the way that you’re going, but you don’t know quite how to make the transition without losing anything you built.

That is what we’re doing inside of our collective.

You do have to upgrade to be a part of the paid community to do that. However, for the teachings, for the trainings, to understand so that you can rebuild by divine design, you want to come into our Rested Wealth Collective, where the trainings and the weekly Stillness and Surrender sessions live.

If you want my eyes on your business and what you’re building, so you get the unique individualized feedback and input, that is Rested Woman Reigns, which is our highest tier.

Choose your room here.

I love you immensely and intensely.

I’ll be back again when I have something else of value to say.

The solution you keep seeking is in the answer God already released.

You just weren’t ready to receive it.

And it’s costing you greatly—the sleepless nights, the unsettled feelings, and the business that’s draining you are a result of the answer you’re avoiding.

I was in this same place two years ago. Not only did it land me in the hospital, it also had my bank account looking at me crazy.

Stepping into my actual spiritual advisory call was scary. I avoided it for years.

It meant dropping the safety of the offers I was hiding behind.

It meant leading with the truth of my calling and centering my anointing.

In addition, I had to step into a spotlight that once terrified me. No longer could I hide behind marketing, marriage, or rest.

I had to fully own that people needed the very thing I’d been hiding—spiritual wisdom, prophetic insight, and divine guidance from God.

The longer I hid behind my other offers, I lost financially and relationally. Most importantly, I was losing my ability to hear God clearly.

And the people I was called to remained stagnant too.

You’re reading this far because you’re in that space too.

You’ve been avoiding what God has called you to do.

And now there is the quiet resentment you feel when you watch others step out boldly in the exact thing you know you were built for. It’s the same exhaustion of forcing something to work while your spirit is starving. The inner turmoil of forcing a business model to work while actively disobeying the assignment God gave you is unbearable.

In this video, I’m sharing the turning point—what it actually took to accept the truth, own it, and restore what was lost.

If you’re looking for a space where hearing from God is priority and obeying His call is not optional, join us inside the Rested Wealth Collective.

The answer you’ve been seeking has already been released.

When you are someone who is used to leading, to producing, to performing, it is so hard to see the reality of what is actually going on beneath the surface. I am known for extracting edges, loosening lace fronts and lashes. You might want to grab some glue, because this is going to be one of those conversations.

But I don’t just expose it and leave you hanging. The job is not to embarrass you; it is to bring to light a truth that is necessary for your transformation.

The answer you’ve been seeking? It has already been released.

Where you’ve been telling yourself that you need more clarity, or that you’re waiting on some other solution, or some other strategy—it’s already here. But you’ve been dismissing it because you weren’t ready to receive it. It’s the very thing you’ve been avoiding, even though you know deep down it is what you are supposed to be doing.

I have to tell on myself first, because I am not someone who talks at you. I talk to you through what I have already lived and walked through.

I have been praying for a strategy. When God called me out of marketing and told me it was time to close my old business and step fully into my role as a spiritual advisor to high-performing, high-profile, high-producing women, I did what so many of us do. The moment I asked, He released the answer. He even sent confirmation through clients who came and specifically asked for the exact thing at the investment level I had convinced myself nobody would pay for.

So what did I do? I panicked. I tried to repackage. I rearranged my messaging, created a dozen different offers, and hid the actual assignment behind layers of strategy.

And I kept praying for the answer.

When you pray for an answer and then refuse to receive it, there is a cost. There are consequences. My consequence wasn’t just my bank account looking at me real crazy—it was burnout so severe it landed me in the hospital.

Productive Procrastination is Real

I was doing what I call productive procrastination. I was doing all the things that made me look busy and productive, while avoiding the one assignment I was actually called to execute.

You will never be able to hear God clearly when you have already decided what you want Him to say.

God told me four years ago that my next success strategy was spiritual. He told me I was called to be a spiritual advisor. But I said no. I kept teaching marketing, coaching on marriage, putting all these labels on myself to hide the truth of what I was carrying.

Why? Because stepping into your true lane increases your visibility. It puts more eyes on you, and there is a part of your life where you’ve already been criticized, questioned, and diminished. You look at other people doing this work publicly, you see how they get attacked, and a part of you internalizes that fear. You pick apart their methods because it’s safer to judge their boldness than to walk in your own.

You allow the voices of people you trust—people who don’t understand your specific calling—to pull you out of alignment.

And worst of all, you stay in the very industry systems and hustle models that you were called to disrupt, simply because staying there feels more familiar than the isolation of blazing a new trail.

You can’t rest in disobedience

You can’t rest, not because you don’t know how to take a nap or enforce a boundary. You can’t rest because you know you are not in obedience. You are building up resentment toward yourself because you know you are called to bigger and greater, yet you are settling for a fraction of it. You feel a constant undercurrent of confusion—not just about your business, but about what to say and how to build—because God is not going to support you in building something He never told you to touch.

And here is the hardest pill to swallow: Your disobedience costs the people assigned to you. There are women sitting in other containers, following coaches on paths God never intended for them to walk, simply because you are hiding behind a mask of busyness instead of standing in the anointing on your life.

When I finally surrendered and stopped fighting the assignment, everything shifted. But I realized something crucial: I couldn’t do it alone. I needed a room where I could be held as a leader without having to perform. I needed a space where my vulnerability wasn’t violated, and where someone could speak directly to the giant inside of me while holding me accountable to God.

That is why I created the highest tier of my community: The Rested Woman Reigns.

Why you need Rested Woman Reigns

I created it because leaders who operate from the front barely have a room where they can just be. They need a space where we have honest, unfiltered conversations, where we teach from the embodiment of losing something, rebuilding it with God, and refusing to adopt the hustle of the old paradigm.

If you are in a season where you refuse to move without God, if you are done forcing strategies that drain your soul, I invite you to step into the Rest Centered Wealth Collective, or cross the threshold into The Rested Woman Reigns.

If you’re already inside our Substack space, simply click upgrade and choose the tier that matches your next level of obedience.

When Breakthrough Is Happening for Everyone But You

Have you ever prayed for or prophesied over someone and watched it happen quickly?

Or given a client a strategy that worked almost immediately...

but when it comes to your own life, everything feels like it’s moving in slow motion?

The prophetic words seem to take forever to manifest.

The prayers you prayed for everyone else seem to be on a completely different timeline when it comes to you.

There is an odd paradox that seems to plague high-achieving women who have spiritual gifts that directly benefit the work they do with their clients.

You can see it for them.

You can speak life into them.

You can help them recognize what God is doing in their lives.

And then you find yourself sitting in a waiting season, wondering what you are missing.

In today’s LIVE on Substack, I break down exactly why this happens especially for the high performing woman.

When you upgrade to PAID, you’ll get the exact blueprint to break this cycle.

You will not be instructed to pray harder or “just wait on God.”

I’m breaking down the shift that happens when you have spent years seeing, speaking, and helping everyone else move forward...

while your own life feels like it is moving in slow motion.

If you are ready to stop guessing what you are missing and learn how to hear God clearly for your own life, upgrade to The Rested Wealth Collective

After seeing a couple of posts about vanity metrics and what converts high-ticket clients that are easy to work with, I wanted to jump into the conversation.

Because one thing I learned about burnout is that it’s not always from overworking. It is often a result of carrying people you’re not assigned to.

But the way to attract clients that do not drain your energy is not focusing on vanity metrics, but understanding why they buy from YOU.

When I did an analysis of my business, I was shocked to find out why my clients bought from me.

Not just any clients, but the ones who made the work feel so effortless, it felt too good to be true. The ones I was excited to get on sessions with. But most of all, the ones who experienced transformation from our time together.

So, I started with the question, “What made them buy from me?”

I thought I would find answers about my marketing, methods, or messaging. Instead, I found something that shocked me.

Application after application, the same thing kept showing up.

It completely changed how I approach social media, who I attract, and the rate of my conversion.

Most importantly, it is one of the primary reasons I am no longer exhausted when working with clients or running my business. You can have the same thing too.

In this episode, you’ll hear:

When vanity metrics matter for conversion

What your best clients want from you

How to get high-ticket clients to purchase from you

P.S: For more information on how I can help you grow your business without burnout in a 1:1 capacity, my calendar is open to my private community here on Substack.

Want to start with the Stillness Sequence: a biblically backed, scientifically supported practice for regulating your body and reconnecting with God so you can start rebuilding your success without sacrificing yourself.

Grab the Stillness Sequence here.