What if your next step isn’t something you have to figure out from scratch? What if the thread is already there… you just haven’t noticed it yet?

In this episode, Jennifer Dukes Lee joins me to talk about the throughline running through her entire career (journalism, blogging, publishing, books, speaking) and how she learned to follow the doors that opened instead of forcing the ones that didn’t.

We talk about calling, courage, writing, serving from your real life, and why your gift often stays the same even when your job titles change.

This one is warm and wise and full of those gentle little “oh… that’s for me” moments.

What we cover:
• how Jennifer knew when to pivot
• what makes a book proposal stand out
• why platform size isn’t everything
• the difference between promoting a message vs. promoting yourself
• why your calling might make more sense in reverse
• how she builds her week to balance writing and editing
• the surprising way she found her way into publishing work

A beautiful conversation for anyone craving clarity or permission to move toward what fits.

In this episode, I’m joined by Daune Pitman from The Cottage Table Experience for an honest chat about creativity, connection, and building a business that evolves with you.

Daune shares how she and her husband turned their love of art and beauty into a thriving business built on workshops, retreats, and community. We talk about following what lights you up, growing through different seasons, and why simplifying what works often brings the biggest results.

If you’ve ever wondered how to turn your creative spark into something sustainable and soul-filling, this episode will remind you that your business can grow at your pace and still make an impact.

Connect with Daune:
Website: thecottagetableexperience.com

Instagram: @cottageintheoaks

Connect with Shannon:
Website: shannonacheson.com

Instagram: @theshannonacheson

Lauren of Restored 316 shares how she went from custom sites to scalable products, why nothing is truly passive, and how to use themes and block collections to build faster. We dig into diversifying beyond ads, growing with email, staying hands on by choice, and managing burnout with real boundaries. If you are ready to move from one-to-one work to products that sell again and again, this one will help you take the next step.

Think you need to be a great writer to sell with email? Think again.

In this episode, Kennedy from Email Marketing Heroes breaks down how to turn new subscribers into buyers using simple psychology. We talk about psych stacking, daily emails that don’t annoy people, and why everything in your business gets easier with an engaged list.

If you’ve ever wondered what to send after someone joins your list — or how to make your emails actually bring in sales — this one’s packed with real talk and practical takeaways.

In this episode, I’m joined by Erin Trier, a mom of four and health coach who knows firsthand how messy the middle of business and motherhood can be. We talk about redefining success on your own terms, letting go of timelines that don’t serve you, and why balance isn’t real (and that’s okay).

Erin shares the hard lessons she’s learned about building a business that actually fits the season you’re in — not someone else’s idea of what it “should” look like. If you’ve ever felt like you’re juggling too much, this conversation will remind you that grace and growth can go hand in hand.

Seasons change — in life, in business, and in the garden. And learning to work with them (not against them) is everything.

In this episode, Gretchen Acheson shares how she juggles homeschooling four kids, running a farm, serving clients online, and still making space for joy. We talk about flexibility, faith, websites, and why it’s okay to pivot when a season shifts.

Mentioned in this episode:

• Gretchen’s site: https://gretchenlouise.com
  
  
• Kadence Themes, Hubbub Plugin, MailerLite, and Substack

✨ Plus, if you’re not sure what kind of business actually fits your season of life, take my free quiz here: https://shannonacheson.com

Abby Lawson started blogging in 2013 for a creative outlet and accidentally discovered affiliate income, then digital products. We unpack the post that sparked real revenue, the pay-what-you-want ebook that launched her product path, why she pivoted to organizing, and the tiny systems that keep her business calm and profitable. Plus, the $7 guide that still sells and what she’s trying next.

What does it really take to build a business that’s profitable and joyful?

In this episode, I’m joined by KariAnne Wood of Thistlewood Farms — blogger, author, and queen of creative income. KariAnne shares how she turned her home blog into a media brand with 28 income streams, how she keeps her business fun (yes, still), and why she’s doubling down on personal brand and storytelling in a changing industry.

We talk about what’s working now, what totally flopped (hi, TikTok), and how she structures her workdays for clarity andjoy.

If you're craving ideas, encouragement, and a few good laughs — you're gonna love this one.

In this recap, I’m pulling out the gold from my interview with Dr. Destini Copp. From starting one-to-one, to building rinse-and-repeat systems, to batching like a boss, and creating simple low-ticket offers — these are the nuggets you’ll want to scribble down. Plus, why your email list should be the very first thing you build if you’re starting (or starting over).

She left a cushy university job. Built multiple memberships. And runs them now without burning out — or answering questions 24/7.

In this episode, Dr. Destini Copp breaks down how she’s using rinse-and-repeat systems, monthly live workshops, and AI-powered support to grow two brands that actually fit her life.

We talk about:

• Why done-for-you services didn’t work for her
• How she sets boundaries with no community platform
• What’s actually working in 2025 (hint: not evergreen funnels)
• Simple ways she’s using AI to support her members

If you’ve been thinking about starting a membership — or streamlining the one you already have — you’ll want to hear this.