The Shannon Blanchard Podcast

I truly believe there is no greater skill in the world than knowing how to create your own income. With the economy and job market feeling so uncertain, knowing you can always take care of yourself is one of the best gifts you can give to yourself. It can also be the key that gets you out of circumstances that feel limiting and opens a path to the life you dream of.

I'm also sharing the story of how my business made my lifelong dream of moving to Los Angeles possible, which I realized happened exactly two years ago while I was sitting down to record this!

In this episode, I talk about:

→ Why knowing how to create your own income gives you real financial independence, no matter what the economy does
→ The three components of this skill: identifying your skills and passions, identifying who needs your help, and marketing yourself to book clients
→ Why business is far more approachable than you think, especially for creative, intuitive women
→ How to build your business gradually alongside your full-time job instead of going all in or nothing
→ How I started my business in 2020 to fund my move to LA, and what I learned from trusting my gut when people doubted me

If you're ready for guidance on this journey, my last round of Lucky Day in 2026 kicks off October 19th! Lucky Day is my 8 week, high-touch 1:1 mentorship where I teach you how to start and scale the business of your dreams. You can enroll here!

Next week, I'm going deeper on the how-to of building this skill for yourself, so make sure you're following to get notified when that comes out. And if you loved this episode, taking a second to rate and follow on your platform helps me so much! THANK YOU!

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If we haven’t met yet, hi! I’m Shannon Blanchard, an online entrepreneur of over 5 years. I help ambitious girls (like you!) start the business that will change their lives - all while listening to their heart & building a business that lights them up. 

Lucky Links:
🖤 Get my free workshop: The Sales Shift!

🍒 Join the waitlist for Lucky Day, my signature program for aspiring entrepreneurs ready to build a sustainable business that lights them up

💌 Sign up for my newsletter on building your business, trusting yourself, and creating a life you love 

🕊️ Explore all of my offers and resources

💬 Ask me a question

Socials:

🍸 Find me on TikTok

💫 Find me on Instagram 

It's no secret that the economy is rough right now, and I know firsthand the impact it can create on your business and how hard sales can feel during phases like this.  

And while the economy and the state of the world are completely outside of our control, the truth is that there's actually another reason why sales are feeling so hard right now and it's something you do have a level of agency over: 

Sales are also slowing down for many entrepreneurs because the online space is transforming; buyer behavior and the way sales are made are changing, and now's the best time to get ahead of the curb. 

It's because of both of these reasons that business might feel so much more difficult than usual, and it's why I wanted to have an honest conversation about the implications of running a business in this kind of economy and what you can do to adapt! 

In this podcast episode I talk about:

• What to do if you're questioning if your business can keep moving forward
• The benefit of running a business in an economic winter
• Why the most reliable sales strategies are no longer working
• How to adapt to this shift in sales

I wanted to talk about both of these things, the economy and the shift in sales online, to empower you to understand why sales feel so hard right now and be clear on what you have control over.  

So if you've been feeling discouraged and scared because of the economy, please listen to this episode 🖤 You are not alone and I am here to support you!

✢✢✢

If we haven’t met yet, hi! I’m Shannon Blanchard, an online entrepreneur of over 5 years. I help ambitious girls (like you!) start the business that will change their lives - all while listening to their heart & building a business that lights them up. 

Lucky Links:
🖤 Get my free workshop: The Sales Shift!

🍒 Join the waitlist for Lucky Day, my signature program for aspiring entrepreneurs ready to build a sustainable business that lights them up

💌 Sign up for my newsletter on building your business, trusting yourself, and creating a life you love 

🕊️ Explore all of my offers and resources

💬 Ask me a question

Socials:

🍸 Find me on TikTok

💫 Find me on Instagram 

Outgrowing certain aspects of your business is an experience I am allll too familiar with, and over the past year and a half it happened to me again.

In this episode I chat through how I realized I was ready for a change in my business and how I walked through that process, despite lacking full clarity on where I wanted to go next.

This ep is a bit more personal than my usual content, but I wanted to share it in hopes you might relate to some of my experiences and feel less alone when you go through big transformations in your business too!

Link to the free workshop I mentioned: The Sales Shift!

✢✢✢

If we haven’t met yet, hi! I’m Shannon Blanchard, an online entrepreneur of over 5 years. I help ambitious girls (like you!) start the business that will change their lives - all while listening to their heart & building a business that lights them up. 

Lucky Links:
🍒 Join the waitlist for Lucky Day, my signature program for aspiring entrepreneurs ready to build a sustainable business that lights them up

💌 Sign up for my newsletter on building your business, trusting yourself, and creating a life you love 

🕊️ Explore all of my offers and resources

💬 Ask me a question

Socials:

🍸 Find me on TikTok

💫 Find me on Instagram 

🕊️ This episode is for my girls who are sick of feeling the pressure to show up on multiple platforms, constantly create content, and always have a looming feeling of “Why can I never generate the sales I want??” 

I see you, and there’s a reason why generating sales feels so difficult: sales in the online space are drastically changing, and there has never been a more perfect time for you to start running your business from a place of flow & harmony so you can become magnetic, aligned, & experience true freedom in your business. 

Most of us unknowingly are running our businesses from pressure, guilt, and “shoulds”, but in this episode I’ll walk you through:

• What it means to operate from flow & harmony
• Why we unconsciously make decisions from stress & urgency in our biz
• How I'm releasing the pressure to do things that don't feel in harmony with me in my business
• 3 ways to begin generating flow & alignment
• How all of this ties into sales as the online space is evolving for entrepreneurs!

MENTIONED IN THE EP:

🍦 I’ll be releasing a brand new free workshop that goes in depth on how the online space is transitioning out of strategy as the key to success, and trust me, if you’re an online service provider it will transform your relationship to sales! 

➡️ You can get on the waitlist for the workshop here!

🍦 I have a few 1:1 sessions available for OSPs who are looking for support in navigating their next steps, working through roadblocks (both strategic and emotional/mindset), and are ready to create momentum and deeper ease in their business.

➡️ You can book a 1:1 sesh here my love!

✢✢✢

If we haven’t met yet, hi! I’m Shannon Blanchard, an online entrepreneur of over 5 years. I help ambitious girls (like you!) start the business that will change their lives - all while listening to their heart & building a business that lights them up. 

Lucky Links:
🍒 Join the waitlist for Lucky Day, my signature program for aspiring entrepreneurs ready to build a sustainable business that lights them up

💌 Sign up for my newsletter on building your business, trusting yourself, and creating a life you love 

🕊️ Explore all of my offers and resources

💬 Ask me a question

Socials:

🍸 Find me on TikTok

💫 Find me on Instagram 

🌀 This episode is a portal to the version of you who’s feeling lit up, activated, and READY to create more for herself ~

Life has been teaching me so much about the juiciness and abundance that is available to each of us, and I wanted to share that message with you in this episode. 

Listen to this episode if:

→ You're ready to feel excited and activated about life/biz 

→ You know you're meant for more in life 

→ You need a reminder of what's possible for you

This ep is a bit different from my others & I’m so excited to be bringing it to you. You are SO capable and your potential is literally limitless - don’t you forget it! 💗

Xo,

Shan 

✢✢✢

If we haven’t met yet, hi! I’m Shannon Blanchard, an online entrepreneur of over 5 years. I help ambitious girls (like you!) start the business that will change their lives - all while listening to their heart & building a business that lights them up. 

Lucky Links:
🍒 Join the waitlist for Lucky Day, my signature program for aspiring entrepreneurs ready to build a sustainable business that lights them up

💌 Sign up for my newsletter on building your business, trusting yourself, and creating a life you love 

🕊️ Explore all of my offers and resources

💬 Ask me a question

Socials:

🍸 Find me on TikTok

💫 Find me on Instagram 

In today’s episode I’m breaking down exactly how to create a freebie for all my OSP babes! 

When I was a Virtual Assistant I always felt like freebies only worked for coaches, but that could not be further from the truth and in this ep I’m sharing exactly how to create your own. Freebies are so valuable because once they’re set up, they work passively to bring leads and sales into your business, which is so helpful for building sustainability!

Listen in to hear about:

→ Why service providers are sleeping on freebies  

→ The key question to ask yourself to nail down the exact topic of your freebie 

→ Real freebie examples for virtual assistants, OBMs, and Pinterest managers you can use in your business

→ How to choose the right format for your freebie based on how you naturally communicate 

→ The tech setup you need to get your freebie live and funneling to your offer
→ How to write your email sequence without overthinking it 

→ My honest tips for getting the most out of your freebie once it's out in the world

Whether you're just getting started or you've been in the online space for a while and want to create a more sustainable way to attract clients, this episode is going to give you everything you need to get started making your own lead magnet!

Links mentioned: Get 25% off your first year with Flodesk

✢✢✢

If we haven’t met yet, hi! I’m Shannon Blanchard, an online entrepreneur of over 5 years. I help ambitious girls (like you!) start the business that will change their lives - all while listening to their heart & building a business that lights them up. 

Lucky Links:
🍒 Join the waitlist for Lucky Day, my signature program for aspiring entrepreneurs ready to build a sustainable business that lights them up

💌 Sign up for my newsletter on building a business and life you love 

🕊️ Explore all of my offers and resources

💬 Ask me a question

Socials:

🍸 Find me on TikTok

💫 Find me on Instagram 

Today we're wrapping up the Sustainability Series with a topic I am super passionate about: sustainable income!!

In this episode I share 3 practical strategies that completely transformed my business and I know will also help you create consistent income in your business.

If you’re a Virtual Assistant, Online Business Manager, Project Manager, etc., this episode will teach you not just the methods for generating consistent income, but you’ll also walk away feeling inspired to embody your most successful identity.

This is the episode for you if you're done with the uncertainty of not knowing what your revenue is going to look like next month. 

In this episode, we're covering:

→ How to build an offer suite that serves your ideal client

→ Why the retainer model is non-negotiable for stopping the feast-or-famine cycle

→ How to set rates from your body, not your fearful mind

→ The mindset shift that matters more than any strategy

→ A quick audit to assess your offers, contract, and pricing right now

You are more than capable of creating a business that supports you deeply and this episode gives you the roadmap to get there!

✢✢✢

If we haven’t met yet, hi! I’m Shannon Blanchard, an online entrepreneur of over 5 years. I help ambitious girls (like you!) start the business that will change their lives - all while listening to their heart & building a business that lights them up. 

Lucky Links:
🍒 Join Lucky Day, my signature program for aspiring entrepreneurs ready to build a sustainable business that lights them up

💌 Sign up for my newsletter on building your business, trusting yourself, and creating a life you love 

🕊️ Explore all of my offers and resources

💬 Ask me a question

Socials:

🍸 Find me on TikTok

💫 Find me on Instagram 

If you’re ready for sustainable, consistent inquiries from dream clients, this episode was made for you! 

Part two of the sustainability series is here, and today we're diving into lead generation: what it actually is, how to know if your current strategy is unsustainable, & and how to build a healthy lead gen ecosystem that brings in aligned dream clients consistently.

Here’s what we’re gonna chat about:

→ What lead generation actually means

→ The signs your current lead gen strategy is unsustainable 

→ The difference between active and passive lead generation 

→ How to build passive lead gen touchpoints even if you're brand new or single-platform 

→ What a strong call to action actually looks like 

→ A quick lead generation ecosystem audit so you can see exactly where you stand right now

Lead generation is one of the most fixable problems in your business and by the end of this episode, you'll see exactly why. You don't need a huge following or a complicated strategy, you just need the right infrastructure!

If you haven't listened to part one on sustainable marketing, go back and start there as it sets the foundation for everything we talk about today!

✢✢✢

If we haven’t met yet, hi! I’m Shannon Blanchard, an online entrepreneur of over 5 years. I help ambitious girls (like you!) start the business that will change their lives - all while listening to their heart & building a business that lights them up. 

Lucky Links:
🪽 Watch the free workshop, Launch Your Lucky Life!

🍒 Join the waitlist for Lucky Day, my signature program for aspiring entrepreneurs ready to build a sustainable business that lights them up

💌 Sign up for my newsletter on building your business, trusting yourself, and creating a life you love 

🕊️ Explore all of my offers and resources

💬 Ask me a question

Socials:

🍸 Find me on TikTok

💫 Find me on Instagram 

Today we're kicking off the Sustainability Series, a three-part series all about building a business that supports your long-term vision so you can create a life that feels genuinely LUCKY, gf!

And we're starting with the area that the vast majority of entrepreneurs find hard to create consistency with: marketing.

If you've ever found yourself in the cycle of posting consistently, burning out, ghosting your audience, and then scrambling to get clients, you are exactly who I created this episode for!

In this episode we're covering:

→ Why sustainability isn't something you figure out later, it's the necessary foundation everything else is built on

→ The 3 levels of marketing output and how to shift between them depending on your season

→ How to get maximum mileage out of every single content idea so you never feel like you've run out of things to say 

→ Why having a repeatable process for your marketing is the real secret to staying consistent long term 

→ A quick audit to help you identify exactly where your marketing sustainability is breaking down

By the end of this episode you'll have a clear picture of what a sustainable marketing plan looks like and the tools to start building one that actually works for your life and goals. 

✢✢✢

If we haven’t met yet, hi! I’m Shannon Blanchard, an online entrepreneur of over 5 years. I help ambitious girls (like you!) start the business that will change their lives - all while listening to their heart & building a business that lights them up. 

Lucky Links:🍒 Join the waitlist for Lucky Day, my signature program for aspiring entrepreneurs ready to build a sustainable business that lights them up

💌 Sign up for my newsletter on building your business, trusting yourself, and creating a life you love 

🕊️ Explore all of my offers and resources

💬 Ask me a question

Socials:

🍸 Find me on TikTok

💫 Find me on Instagram 

If you've been struggling to book clients or you're not quite sure how to talk about your services in a way that actually converts, this episode is for you, babe!

Today we're diving into one simple but powerful positioning tweak that will completely change the way dream clients see you online. We're talking about the difference between the online service providers who are booking clients at $15–$20 an hour and struggling to fill their books, versus the ones attracting premium clients at $35–$45 an hour right out of the gate. Spoiler: it all comes down to positioning!

In this episode we cover:

→ The most common positioning mistake new online service providers make

→ Why generic content is leaving you invisible in today's online space, and what to do instead

→ The two specific problems with leading with your job title in your marketing

→ The core reframe: stop selling the value of your position and start selling the value of YOU

→ A before and after example so you can hear exactly what this shift sounds like in practice

→ The simple formula for writing content that makes your dream client stop scrolling and think "she's talking directly to me"

The online space has changed, & your dream clients aren't looking for a virtual assistant, they're looking for YOU, your energy, your approach, and your unique way of solving their specific problems. This episode will show you exactly how to start showing up that way!

✢✢✢

If we haven’t met yet, hi! I’m Shannon Blanchard, an online entrepreneur of over 5 years. I help ambitious girls (like you!) start the business that will change their lives - all while listening to their heart & building a business that lights them up. 

Lucky Links:
🍒 Join the waitlist for Lucky Day, my signature program for aspiring entrepreneurs ready to build a sustainable business that lights them up

💌 Sign up for my newsletter on building your business, trusting yourself, and creating a life you love 

🕊️ Explore all of my offers and resources

💬 Ask me a question

Socials:

🍸 Find me on TikTok

💫 Find me on Instagram