The Sharon Francisco Show

What makes someone walk away from a secure corporate career just before a global pandemic — and end up building a thriving bookkeeping firm almost by accident?

In this episode, I sit down with my very first guest, Mark Moore, to uncover the real story behind his leap from burnout in the hotel industry to building a bookkeeping business that not only survived COVID but grew because of it. From the challenges of raising a premature baby, to the reality of starting a business with almost no safety net, Mark shares the raw truth about resilience, risk-taking, and why belief matters more than the perfect plan.

Most importantly, you’ll hear how he built a business on values, freedom, and the kind of leadership that makes people actually want to stay — and why you don’t need to have it all figured out to take the first step.

Mentioned in this episode:

• Why leaving corporate security can sometimes be the safest choice
• How one government announcement (hello, JobKeeper) turned into a flood of clients overnight
• The “no dickhead policy” that changed how Mark chooses clients and team members
• Why building a business isn’t about data entry — it’s about people, values, and leadership
• The surprising purchase on his vision board that became a turning point (hint: it’s got two wheels)
• One piece of advice for bookkeepers who feel overwhelmed and stuck

Find out more about Mark's business, STE Financial: https://stefinancial.com.au/

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👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program

Connect with me on LinkedIn, Facebook.

Have a question for the podcast? Email [email protected]

“I’m just a bookkeeper.” It sounds harmless, but that one little word — just — can shape your entire business identity.

In this episode, I dig into how your self-image affects everything: your prices, your boundaries, your time freedom, and the calibre of clients you attract. We’ll look at how quietly self-worth shows up in business — and how it holds you back without you even realising.

I also share a powerful scene from The Perks of Being a Wallflower that shifted my thinking about worth, and how we accept in business what we think we deserve — not what we actually want.

This is a wake-up call to raise your standard, rewrite what’s possible, and stop playing small in a role that’s anything but “just.”

Mentioned in this episode:

• The Perks of Being a Wallflower: “We accept the love we think we deserve.”
• Common patterns from bookkeepers and small business owners
• How beliefs about worth show up in business, health, love, and time
• Practical reflection prompts and a journalling exercise to raise your standards

📝 Reflection Exercise: “What Have I Been Settling For?”

A guided journalling prompt to shift identity, pricing, and boundaries. Includes four steps:

1. Name it — Where have I been settling or shrinking?
2. Trace it back — Where did I learn that?
3. Reclaim the standard — What do I really want?
4. Embody it — What’s one small action I can take this week to raise my standard?

💭 Bonus prompt: What would change in my business if I stopped calling myself "just"?

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👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program

Connect with me on LinkedIn, Facebook.

Have a question for the podcast? Email [email protected]

Confidence isn’t something you’re born with — it’s something you build. In this episode, I dive into the real roots of confidence, including the powerful moment in my childhood that shaped how I show up today… and why so many women still feel like outsiders in business and life.

We’ll unpack what confidence actually is (and isn’t), the role of failure, imposter syndrome, and why confidence grows not through thinking or perfection — but through doing. I also share insights from The Confidence Code and the research that proves what I’ve seen over and over in my coaching:

You’re not underqualified — you’re underestimating yourself.

If you’ve ever said, “I’m just not a confident person” — this episode will challenge that belief, and help you rewrite the story.

Mentioned in this episode:

• The Confidence Code by Katty Kay & Claire Shipman
• “Confidence is built through risk, not reflection.”
• Sharon’s first day of school on a remote outback sheep station
• Neural pathways — and how they relate to building confidence
• Why perfection kills confidence — and action builds it
• Listen to episode 1 to hear Sharon’s story about sheep standing at a tank that didn’t have water 

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👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program

Connect with me on LinkedIn, Facebook.

Have a question for the podcast? Email [email protected]

Our deeply ingrained beliefs and inner dialogue shape how we show up in business — often without us even realising it. In this episode, I talk about how impostor syndrome, procrastination, and outdated identity stories sabotage our success… and what to do about it.

You’ll hear real-life examples, including how I grew up on a remote sheep station and what sheep walking to dry tanks has to do with your pricing, your habits, and your business patterns. (Yes, really.)

I also share tools and mindset shifts from Dr Joe Dispenza that have helped me — and my clients — reprogram what's possible.

This one goes deep, but it’s the kind of deep that can change everything.

 Mentioned in this episode:

• Dr Joe Dispenza: “The most powerful strategy to reprogram your mind”
• “What you say to yourself, about yourself, when you are by yourself — that matters most.”
• Fixed vs Growth Identity
• The brain’s neural pathways (and what sheep have to do with it)

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👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program

Connect with me on LinkedIn, Facebook.

Have a question for the podcast? Email [email protected]

Welcome to the very first episode of The Sharon Francisco Show! In this episode, I share why I created this podcast, what you can expect in future episodes, and how mindset has shaped everything in my life — from backing myself through failure and reinvention, to finding love (in a very French way).

You’ll hear what this show is really about — honest stories, bold mindset shifts, practical business insight, and a deep belief that you don’t have to play small. We’ll talk about procrastination, people-pleasing, pricing, identity… and why being “glass half full” is more than just optimism — it’s a strategy.

If you’ve ever felt like you’re the one holding everything together, or you’ve outgrown the stories you keep telling yourself… you’re in the right place.

Mentioned in this episode:

• Mary Oliver: “Tell me, what is it you plan to do with your one wild and precious life?”
• Steve Jobs: “You can poke life…”
• Jim Rohn: “You are the average of the five people you spend the most time with.”
• Sharon’s story of dating again after divorce — and meeting her now-husband, Pierre
• Why mindset isn’t fluff — it’s the foundation for your next level

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👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program

Connect with me on LinkedIn, Facebook.

Have a question for the podcast? Email [email protected]