3 Ways to Create a Message that Resonates with Your Ideal Clients with Sheri Kaye Hoff . Get your free gift inspiredactionsuccesscoach.com sherikayehoff.com
People relate to your humanness, not perfection. When you are willing to be vulnerable, you are relatable. Eleven years ago, when I was writing my first book, I was trying to write a book on leadership, and I kept getting intuitive nudges to go a completely different way and to write a spiritual book. After trying to push away those intuitive hits, I finally just let the ideas flow. For the first time in my professional life, I wrote about the tragedy that shaped my young adult life and put me on a quest to discover why some people are happy and some are not. And I also became willing to share how I was able to find my own personal joy. This was a breakthrough moment for me and my business. It was liberating and terrifying at the same time. I learned an important lesson. Growth comes from being willing to be vulnerable. Great things never came from comfort zones. So share some of the hard parts, the life lessons you have learned when you create your content marketing, your books, and your speaking. Everyone has their own personal struggle, your story will inspire and encourage your optimal clients.
The next key piece is authenticity which goes hand in hand with vulnerability. Learn from the masters, but be you. The world has only one of you. Your voice is important. When you admire someone, learn from them, but still be you. You don’t have to be just like anyone else. Be real. Be you. People love that and your optimal clients will love you, too.
The third key which is clarity drives home your resonating message. Be clear on these levels. What is your promise or your pinnacle outcome? And who is your optimal client? People want to know, “What am I getting out of this? and they also want to recognize themselves in the problem/solution. Keep going deeper on your optimal client profile. Who is this person? loves? hobbies? struggles? characteristics? hangouts? strengths? weaknesses? Who do you want to work with? The more detailed you can be, the more clear your message will be.
What problem are you solving for your optimal client? What does he or she really want? Don’t think need, think want. People buy what they want.
When you keep these three keys in mind, your messaging will start reaching your people, opens will increase, link clicks will increase and your business will gro
