Do you know that WoM (Word-of-Mount) marketing is one of the best forms of marketing? 

You probably do. 

But do you know how to use it effectively to grow your business? 

That's a tougher one. 

That's why, in this episode of the Funky Marketing Show we called Pragya Mishra, Head Of Marketing at SHIELD, to give us a low-down on how to use WoM marketing for your business. 

Pragya has been in the marketing industry for over 10 years now and she's an expert on using WoM marketing to grow businesses. 

In this episode, we talk about:

0:00 - Intro

1:06 - Presenting Pragya Mishra and her work

3:02 - Defining organic marketing today

5:28 - Design the message based on what your audience wants

8:03 - Customers learn with good experiences and expect the same from everybody else

11:15 - How did Pragya design the strategy for the SHIELD

14:41 - Use LinkedIn to your advantage and always lead by example

18:15 - Form the team based on your narrative

20:30 - Feel free to DM your contacts on LinkedIn

22:27 - Develop different content for different channels

24:59 - Share information you acquire throughout the journey

29:25 - Bigger personal brand = bigger company brand

31:49 - How do you measure organic marketing?

36:06 - Different lengths work differently

41:09 - Handling a youtube channel

45:11 - Setting up a strategy for youtube

47:14 - Marketing in an early-stage startup

51:17 - What's next for Pragya and for the SHIELD

52:15 - Where can people find more about Pragya

53:32 - Outro

Find more about Pragya:

https://www.linkedin.com/in/mishrapragya/

https://www.shieldapp.ai/

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Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

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Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!