In this episode of IDK with Kay, host The Kay Prince sits down with Scott Falzone, Managing Director of Telecom at Google, to explore how shifting consumption habits—especially among Gen Z—are reshaping the world of digital advertising. Scott shares insights from his 18-year journey at Google, highlighting the evolution of ad tech, the power of creative storytelling, and the role of AI in improving targeting and reducing ad fatigue.

Tune in as Scott discusses how media consumption is no longer passive, how brands must adapt to the democratization of choice, and why great creative has never been more critical. Whether you’re in marketing, media, or simply fascinated by the changing digital landscape, this episode is packed with actionable takeaways on leadership, innovation, and the future of advertising.