The Shifting Gears Podcast

In this episode, Jason, Scott, and Jen explore the The Five-Point Walk-Around —an essential part of the Sales Core Process at Norton Way. They break down what it involves, why it matters, and how it helps build trust and transparency with customers.

From creating a more engaging experience to highlighting key vehicle features, the team shares how this simple yet powerful process adds real value to the customer journey and strengthens the overall sales approach.

Tune in to learn how mastering the basics can lead to better connections, greater confidence, and a more professional customer experience.The Five-Point Walk-Around

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Episode Title: Driven by People, Powered by Culture

In this uplifting episode, Jason sits down with Norton Way colleagues Paul and Gemma to celebrate a major milestone—being officially recognised as a Great Place to Work and securing a spot in the Top 100 companies in the UK!

They dive into what this achievement means for the business, the culture that drives it, and the power of listening to employee feedback. From key highlights of the survey to the everyday practices that make Norton Way a standout workplace, this episode shines a light on the people-first approach that fuels success.

This is one you won’t want to miss—tune in to hear how culture, collaboration, and care make all the difference!

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Episode Title: Ladies and Gentlemen Dealing with Ladies and Gentlemen – Pt. 2

In this inspiring episode, Jason is joined by Norton Way colleagues Dominique and Laurell as they share the personal journeys that led them to the business. They open up about their experiences, what makes Norton Way’s inclusive culture so special, and how being part of the team has shaped their professional growth.

The conversation also touches on the meaningful work Norton Way’s Charity has done in support of Dementia UK, highlighting the company’s commitment to giving back and making a difference in the community.

Tune in for heartfelt stories, honest reflections, and a celebration of the people and values that make Norton Way such a unique place to work.

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Episode Title: First Impressions

In this episode, Jason, Scott, and Jen dive into the power of first impressions and why they matter so much in business. Focusing on one of the most common touchpoints—answering the telephone—they discuss best practices, tone, and techniques to ensure every customer interaction starts off on the right foot.

They share practical tips, real-world examples, and explore how small details in a phone conversation can make a big difference to the customer experience and overall perception of the business.

Tune in to discover how mastering the basics can create lasting, positive impressions and build stronger customer relationships from the very first “hello.

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Episode Title: Artificial Intelligence

In this episode, host Jason Cranswick is joined by Ben Athow, Head of Marketing and Digital Transformation at Norton Way Group, and Tanesha Austen, Founder of Armchair Marketing, for an insightful discussion on the ever-evolving world of Artificial Intelligence.

Together, they explore how AI has transformed businesses, the innovative ways it’s being used in marketing and automotive industries, and the rapid pace at which it continues to grow. From automation to data-driven decision-making, they dive into the real-world impact of AI and what the future holds for businesses embracing this technology.

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Episode Title: Partnership with Autoglym and Bumper

In this episode, host Jason welcomes special guests Jack Allman from Bumper and Anna Houldsworth from Autoglym to explore the value of strategic partnerships in the automotive industry. They discuss how these collaborations enhance customer experiences, streamline services, and bring added benefits to both businesses and their clients.

From innovative payment solutions to premium car care, they dive into the unique value Bumper and Autoglym bring to Norton Way and the wider automotive market. Tune in for an insightful conversation on how strong partnerships drive success and innovation in the industry!

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Episode Title: Best Practice with Vehicle Health Checks & Vehicle Vision

In this episode, Jason, Scott, and Jen dive into the best practices for Vehicle Health Checks and Vehicle Vision, highlighting how these processes enhance the customer experience. They discuss the importance of transparency, trust, and proactive service in maintaining strong customer relationships.

With personal examples shared, they explore how these tools not only benefit customers but also improve efficiency and communication within the business. Whether you’re in sales, service, or simply curious about how Norton Way ensures top-tier customer care, this episode is packed with valuable insights.

Tune in to learn how Vehicle Health Checks and Vehicle Vision contribute to a seamless and customer-focused experience!

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In this episode, Jason, Jen, and special guest Morgan Phillips, Business Development Manager at Car Care Plan, dive into what Car Care Plan is and how it provides valuable support to customers. They discuss its key benefits, how it enhances the customer experience, and the strong partnership between Car Care Plan and Norton Way Group.

Beyond business, the conversation takes a fun turn as they share their predictions for the Six Nations Championship, adding a lighthearted twist to the discussion. Whether you're interested in vehicle protection plans or just love a good rugby debate, this episode has something for everyone!

Tune in for expert insights, great conversation, and a few bold sports predictions!

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In this episode, Jason, Scott, and Jen dive into the importance of the Sale Core Process and how it serves as a foundation for success at Norton Way. They discuss how having a clear and structured process ensures every customer receives a consistent, high-quality experience while also helping the sales team operate more effectively.

From first impressions to finalizing a deal, they explore the key steps that make the process work and why it’s essential for long-term growth. Whether you're in sales or simply interested in the strategies behind great customer interactions, this episode is packed with valuable insights.

Tune in to learn how the Sale Core Process helps Norton Way stay ahead!

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In this episode, host Jason Cranswick sits down with Ben Athow, Head of Marketing and Digital Transformation at Norton Way Group, to dive into the company’s marketing strategy. They discuss the key objectives behind the strategy, the impact it has had on the business, and how it continues to evolve in a fast-changing digital landscape.

Ben also sheds light on the roles within the marketing team, the collaborative efforts that drive success, and how Norton Way stays ahead of the competition. From digital innovation to brand positioning, this episode offers valuable insights into the power of strategic marketing in the automotive industry.

Tune in for an engaging conversation on marketing, transformation, and the team making it all happen!

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