She discusses the evolution of retail in the digital age, key milestones, and the importance of blending media with broader marketing strategies. Alexis delves into the impact of COVID-19 on online commerce, challenges faced by brands in the DTC model, and the role of technology and AI in enhancing shopping experiences and marketing efficiency.  

Tune in to gain valuable insights into how brands can stay relevant and effectively merge online and offline marketing efforts.
 

Timestamps:

00:00 Introduction

01:14 Alexis Azzie's Career Journey

03:49 Retail Evolution in the Digital Age

06:26 The Rise of E-commerce and Local Insights

08:06 Tools and Strategies for Digital Shelf Life

09:04 Challenges and Opportunities in Online Commerce

10:19 Personalization and Customer Experience

11:55 The Role of AI and SEO in Retail

15:32 Sephora's Personalization Strategy

18:27 The Impact of Social Commerce and Dropshipping

23:23 The Shift from 'Spray and Pray' to Data-Driven Marketing

24:41 Balancing Brand and Performance Marketing

28:04 Measuring Footfall and Offline Attribution

37:48 Leveraging AI for Marketing Efficiency

41:30 Simplifying Technology for Clients

42:56 Conclusion

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