The Property Agent Secrets Podcast with Yasser Khan

The Shocking Reason Why Realtors' Looks Don't Matter?!


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Do Looks (Really) Matter?

Every agent posts their pictures on listings, videos and home pictures.

Is it because every agent thinks you need a pretty face to succeed in real estate?

But has anyone tried to truly ask themselves, is that necessary?

I came across online forums the other day.

And the general consensus was, and still is, that pretty ladies get more inquiries. So looks do matter...

But what about agents who are not naturally well endowed? What about ugly agents?

Are they telling themselves that because they're not good looking enough, clients won't be attracted to them!

That's B.S.!

The very first time I closed a seller, he didn't care about any of my personal insecurities.

I always struggled with my:

  • broken nose
  • malformed teeth
  • hearing issues
  • He didn't care about any of these issues.

    So I was relieved my seller engaged me versus a very attractive competitor!

    So why are realtors confusing attracting clients to their looks?

    I think there are a number of reasons for that;

    1. Realtors are copying what every other agent is doing. It's monkey see, monkey do.
    2. They have never stepped back to analyse what works and what doesn't. It's a case of the blind leading the blind.
    3. They don't know what their clients want. They make guesses. And sometimes they hit. Often times, they miss. Looks is about missing.
    4. Marketing Lesson 101

      Using my methods, you won't even need to advertise or show your face.

      ...more
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      The Property Agent Secrets Podcast with Yasser KhanBy Yasser Khan

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