Step inside the world of luxury PR and personal branding with Billy Daniels, founder of Billy Etc, and a standout figure in Sydney’s elite fashion and beauty scene. In this episode, Billy reveals the real strategies behind building a luxury brand—from the details that make a business truly feel high-end, to the common mistakes that leave brands falling flat.

We dive into Billy’s journey from Perth to Sydney, his unexpected leap into reality TV, and the power of personal branding in today’s competitive market. You’ll hear wild behind-the-scenes stories, learn why “luxury” is more than just a buzzword, and get actionable advice for elevating your own brand—whether you’re a salon owner, entrepreneur, or just obsessed with the finer things.

Plus, discover the secrets of high-profile events like the Cartier High Jewelry Gala, and find out what it really takes to stand out in the world of PR. If you want to know what separates the brands that thrive from those that just survive, this episode is your must-listen guide.

takeaways

• Every touch point has to feel luxurious.
• Investing in PR can lead to increased income.
• Luxury branding requires authenticity and consistency.
• Reality TV can be a powerful tool for personal branding.

Chapters

00:00
Creating a Luxurious Client Experience

06:48
The Journey from Perth to Sydney: Building a Personal Brand

12:45
The Importance of PR and Marketing in Business

19:23
Luxury Positioning: Walking the Walk

25:34
Leveraging Reality TV for Brand Growth

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