Brayden kicks off Season Two of Can We Go Live, the hair and beauty industry’s late night confessional, where industry pros spill their secrets, share marketing wins, and talk about what’s really happening behind the chair.

This episode features Sherri from Timely, and it’s a masterclass for salon owners on protecting revenue, avoiding burnout, and embracing the future of bookings.

The No-Show & Cancellation Crisis

Sherri dives into one of the industry’s biggest headaches, the surge in cancellations since COVID. She breaks it down:

• The fix: deposits and online bookings.
• She shares a raw story about losing three new clients on a Friday and how that moment pushed her to implement cancellation fees, a move that felt scary but ultimately protected her business and created healthy boundaries.

Solo Operators & the Power of Online Booking

Sherri calls online booking the hardest but most powerful step for solo operators to take. Why? Fear of losing control.

But the stats speak for themselves:

• 37% of bookings happen outside business hours.
• 65% of online bookings come from new clients.
• Sherri urges salon owners to “switch it on” and reap the benefits.

Designing the Client Journey

Solo operators aren’t just hairdressers, they’re business owners. Sherri talks about using tools like approval features and digital consultation forms to set expectations and avoid surprises (like the client who turned up wanting blue hair!). These forms can even gauge interest in upsells or other services.

Burnout vs. Overwhelm

The conversation turns personal as Sherri and Brayden discuss the realities of burnout.

• Overwhelmed? Outsource tasks.
• Burnt out? Take a holiday.
• Sherri reminds owners it’s okay not to know everything, getting help is part of running a business sustainably.

Wellness Driven Clients

Finally, they explore post-COVID consumer shifts: clients want more than just hair. From natural looks to wellness inspired add ons (think saunas and self-care services), salons have an opportunity to tap into this growing movement.

Timestamps:

• Introduction (00:00 – 01:20)
• No-Show & Cancellation Crisis (02:11 – 05:52)
• Deposits & Healthy Boundaries (05:53 – 09:10)
• Solo Salon Operators & Online Bookings (09:59 – 13:33)
• Consultation Forms & Client Journey (14:47 – 17:20)
• Tools, Tech & Checklists (17:20 – 18:38)
• Burnout vs. Overwhelm (18:38 – 21:08)
• Marketing & Automations (21:48 – 25:17)
• Post-COVID Consumer Trends (26:22 – 30:41)

Can We Go Live is powered by Your Salon Support.

New episodes drop weekly on YouTube, Spotify, and Apple Podcasts.

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👉 Get your free demo at yssloyalty.com — and see what everyone’s raving about.

Season Two kicks off with a bang! 🎉

Host Brayden Lee reunites with his "sister from another mister" Jewel Vincent (Modern Day Social) for their one year anniversary and let's just say, many martinis have been consumed since their first meeting.

Fresh off scaling her team and niching down hard into hair and beauty, Jewel spills the tea on why she ditched the vanity metrics obsession, how she's building a business that actually matters, and the loyalty program strategies that are keeping salons booked solid.

Between celebrity silhouette games, behind the scenes chaos, and some seriously candid business advice, this episode proves that the best partnerships happen when you stop trying so hard and just let the magic unfold.

Warning: Contains unfiltered friendship energy and way too many inside jokes. You've been warned 😅

CHAPTERS

1. Welcome (00:00:00)
   • Brayden kicks off Season Two with his marketing bestie Jewel Vincent - and reveals this was actually their first meeting ever (spoiler: they're basically inseparable now).
2. From Solo Hustle to Team Empire (00:01:24)
   • Jewel spills on scaling Modern Day Social from one-woman-show to a team operation, plus why niching into hair & beauty was the smartest business move she ever made.
3. The Growing Pains Every Salon Owner Knows (00:05:02)
   • Real talk about transitioning from doing everything yourself to actually leading a team - and why systems aren't just buzzwords, they're survival tools.
4. What's Actually Working in Hair Industry Content Right Now (00:06:00)
   • The trends that matter, what clients really want to see, and why chasing vanity metrics is the fastest way to burn out your marketing budget.
5. Content That Actually Books Appointments (00:09:04)
   • Breaking down content funnels that work for salons - how to create posts that nurture clients instead of just collecting likes.
6. The 3-Layer Content Strategy That Fills Your Books (00:10:22)
   • Jewel reveals her top, middle, and bottom funnel breakdown with real examples that salon owners can steal immediately.
7. Behind the Magic: How Viral Content Gets Made (00:12:00)
   • Ever wondered how those perfectly polished posts happen? Jewel walks through her editing process and shares client wins.
8. Why Educational Content Beats Sales Posts Every Time (00:13:19)
   • The content mix that builds trust, positions you as the expert, and keeps clients coming back (hint: it's not what you think).
9. Ad Break: The Loyalty Program That's Changing Everything (00:14:45)
   • Brayden shares a client success story that'll make you rethink how you retain customers - plus how to get your own custom program.
10. Lightbox Appreciation & Good Vibes (00:16:54)
    • A moment to appreciate good lighting and even better friendship energy.
11. Celebrity Hair Guessing Game (00:17:36)
    • The segment that proves Brayden and Jewel should never be left unsupervised - celebrity silhouettes meet hair industry chaos.
12. Your Chance to Win $30K in Business Prizes (00:23:22)
    • The competition announcement that could literally transform your salon - here's how to enter and what you could win.

Tools and Segments

• ManyChat: 09:04
• Mailchimp: 14:44
• They Said It, We Reddit: 02:07
• Loyalty Program for Salons: 14:55
• YSS Loyalty: 00:15:58

Can We Go Live is powered by Your Salon Support.

New episodes drop weekly on YouTube, Spotify, and Apple Podcasts.

Want a loyalty program like the ones we talk about?

👉 Get your free demo at yssloyalty.com — and see what everyone’s raving about.