We spoke with Murray Voth, President of RPM Training, about shop referrals and marketing strategies in the digital age. Part two of our conversation covers:

[00:00:45] - Leveraging available marketing resources

[00:05:55] - Shop marketing and community involvement

[00:09:40] - How to track your shop referrals

[00:11:50] - The importance of customer care

[00:13:30] - Removing friction from your customer experience

[00:16:50] - The human fundamentals of digital marketing

[00:25:42] - Action plan for your marketing strategy

AutoLeap provides a cloud-based auto repair software that helps automotive shop owners better understand, manage and grow their business—from scheduling appointments to managing technicians and generating invoices. The best auto repair shops choose AutoLeap as it helps them save time and make more money.

Learn about AutoLeap: https://tinyurl.com/2984akhp

Schedule a free demo: https://tinyurl.com/27a8tf8y

Download free marketing eBook: https://tinyurl.com/372mwrvp

Learn about RPM Training: https://rpmtraining.net/

We spoke with Murray Voth, President of RPM Training, about shop referrals and marketing strategies in the digital age. This episode covers:

[00:03:00] - Marketing history in the context of auto repair

[00:04:58] - The psychology of human purchasing behavior

[00:05:48] - Social media and word-of-mouth marketing

[00:09:14] - Success with shop referrals in the digital age

[00:14:43] - How your shop experience affects referrals

[00:17:23] - Digital marketing best practices

AutoLeap provides a cloud-based auto repair software that helps automotive shop owners better understand, manage and grow their business—from scheduling appointments to managing technicians and generating invoices. The best auto repair shops choose AutoLeap as it helps them save time and make more money.

Learn about AutoLeap: https://tinyurl.com/3uy5thmy

Schedule a free demo: https://tinyurl.com/4xtxpk4p

Download free marketing eBook: https://tinyurl.com/4f4fjxdr

Learn about RPM Training: https://rpmtraining.net/

We spoke with Greg Marchand, Chief Operating Officer of ShopPros, about effective strategies to create a winning shop culture. Part two of our conversation covers:

[00:01:02] - Dealing with communication breakdowns

[00:08:00] - Team-building exercises for your shop

[00:12:55] - How to recognize your employees

[00:16:51] - Final insights for shaping shop culture

AutoLeap provides a cloud-based auto repair software that helps automotive shop owners better understand, manage and grow their business—from scheduling appointments to managing technicians and generating invoices. The best auto repair shops choose AutoLeap as it helps them save time and make more money.

Learn about AutoLeap: https://tinyurl.com/2s3pyczc

Schedule a free demo: https://tinyurl.com/yfbexj7y

Explore ShopPros: https://shoppros.com/

We spoke with Greg Marchand, Chief Operating Officer of ShopPros, about effective strategies to create a winning shop culture. This episode covers:

[00:03:04] - What is shop culture?

[00:05:15] - How shop culture affects your business

[00:11:05] - Identifying weaknesses in your shop culture

[00:15:50] - Useful tips to improve your shop culture

AutoLeap provides a cloud-based auto repair software that helps automotive shop owners better understand, manage and grow their business—from scheduling appointments to managing technicians and generating invoices. The best auto repair shops choose AutoLeap as it helps them save time and make more money.

Learn about AutoLeap: https://tinyurl.com/bd8fa2d4

Schedule a free demo: https://tinyurl.com/2vb8jbcp

Explore ShopPros: https://shoppros.com/

We spoke with Nate Garcia, owner of Proformance Complete Auto Care in Lakewood, WA, about his mobile mechanic experience. The second part of our conversation covers:

[00:00:54] - More tips to organize for customer visits

[00:04:00] - Equipment and parts needed for ROs

[00:07:09] - Role of shop management software

[00:11:29] - Marketing strategies and insights

[00:15:50] - Closing advice for mobile mechanics

AutoLeap provides a cloud-based auto repair software that helps automotive shop owners better understand, manage and grow their business—from scheduling appointments to managing technicians and generating invoices. The best auto repair shops choose AutoLeap as it helps them save time and make more money.

Learn about AutoLeap: https://tinyurl.com/5dnexkmc

Schedule a free demo: https://tinyurl.com/zk3uu8jn

We spoke with Nate Garcia, owner of Proformance Complete Auto Care in Lakewood, WA, about his mobile mechanic experience. This podcast episode covers:

[00:02:35] - Starting a mobile mechanic business

[00:05:18] - Overcoming obstacles and building experience

[00:07:28] - Earning trust with customers on location

[00:10:29] - Pricing strategy for mobile mechanics

[00:14:51] - Approach to travel and scheduling

AutoLeap provides a cloud-based auto repair software that helps automotive shop owners better understand, manage and grow their business—from scheduling appointments to managing technicians and generating invoices. The best auto repair shops choose AutoLeap as it helps them save time and make more money.

Learn about AutoLeap: https://tinyurl.com/2pehhent

Schedule a free demo: https://tinyurl.com/msb8psp7

We spoke with Alan Beech, President of Beech Consulting, about shop strategies to prepare for EVs. This podcast episode covers:

• [00:00:55] - Technician training opportunities for EVs
• [00:03:23] - Shop owner insights to prepare for emerging tech
• [00:05:38] - EV lessons from Alan's BMW experience
• [00:09:06] - The upside of EVs for prepared shops
• [00:10:48] - Strategic planning for electric vehicles

AutoLeap provides a cloud-based auto repair software that helps automotive shop owners better understand, manage and grow their business—from scheduling appointments to managing technicians and generating invoices. The best auto repair shops choose AutoLeap as it helps them save time and make more money.

Learn about AutoLeap: https://tinyurl.com/2z298txb

Schedule a free demo: https://tinyurl.com/yvrswtd4

We spoke with Alan Beech, President of Beech Consulting, about the future of EVs in auto repair. This podcast episode covers:

• [00:02:18] - Lessons learned in the auto repair business
• [00:05:35] - Key EV challenges for the industry
• [00:06:49] - A potential EV edge for aftermarket shops
• [00:10:39] - Adopting a learner's mindset for EVs
• [00:12:02] - Evolving technician skill sets for EVs

AutoLeap provides a cloud-based auto repair software that helps automotive shop owners better understand, manage and grow their business—from scheduling appointments to managing technicians and generating invoices. The best auto repair shops choose AutoLeap as it helps them save time and make more money.

Learn about AutoLeap: https://tinyurl.com/37wp3vs7

Schedule a free demo: https://tinyurl.com/s5pnynsv

In this special solo podcast, we discuss strategies to complete a compliant shop handbook. The episode covers:

• [00:00:43] - What is a shop handbook?
• [00:01:28] - Advantages of a quality shop handbook
• [00:02:17] - Pitfalls of a poor quality (or no) shop handbook
• [00:03:20] - Steps to build a compliant shop handbook

AutoLeap provides a cloud-based auto repair software that helps automotive shop owners better understand, manage and grow their business—from scheduling appointments to managing technicians and generating invoices. The best auto repair shops choose AutoLeap as it helps them save time and make more money.

Download the free eBook: https://tinyurl.com/4xerv2p9

Learn about AutoLeap: https://tinyurl.com/hbfakwvh

Schedule a free demo: https://tinyurl.com/2m3hu7rr

We spoke with Connor Fesenmaier, owner of Vancity Auto Consultants and service manager at Tirecraft Port Coquitlam, about his shop management experience. This podcast episode covers:

• [00:01:18] - Progression to a role in auto repair
• [00:03:43] - The importance of developing specialized skills
• [00:05:53] - Common challenges with customer interactions
• [00:08:09] - Building positive rapport with customers
• [00:09:08] - Strategies to set the service expectation
• [00:12:35] - Steering conversations to a positive space
• [00:15:34] - Communication red flags to avoid
• [00:17:27] - Advice for service managers

AutoLeap provides a cloud-based auto repair software that helps automotive shop owners better understand, manage and grow their business—from scheduling appointments to managing technicians and generating invoices. The best auto repair shops choose AutoLeap as it helps them save time and make more money.

Learn about AutoLeap: https://tinyurl.com/2eyhvvv6

Schedule a free demo: https://tinyurl.com/y9hvdruu