Welcome to Ep.44 of the Shopify Dropify where we talk to Simon Bruno, Marketing Manager of Perth’s own ecommerce storage and fulfillment company, Keepspace. Keepspace specialise in using data to make inventory management, storage and shipping friction-less for busy ecommerce business owners.

Visit Keepspace here

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This Shopify interview will be valuable for every ecommerce business person who is struggling to manage the storage, packaging and shipping of their orders. As ecomm businesses succeed and grow, getting help from Third Party Logistics (3PL) partners becomes a super smart decision that removes plenty of heavy lifting, and allows founders to focus on their business, marketing, and more growth.

Keepspace has built their service on the principle of treating every customer as if they are their own, and taking care of each individual order and product that they store, package and ship.

Simon has been with this fast growing Perth startup since 2018 and has played a central role in their marketing and growth. He works closely with Keepspace Founder and CEO Jessie Emia and understands the 3PL space inside and out.

The Keespace stories are about a digital startup, with a clear niche, that exists to help ecommerce businesses handle their orders, and keep customers happy. Lightening the load of storage, logistics, packaging and fulfillment is all about transition and trust. Keepspace is here to help ecomm companies move from small, to not so small, by taking very good care of products, and their smooth delivery to your end customers.

Big thanks from us to Simon from Keepspace, and their whole team, for sharing their time and 3PL insights on The Shopify Dropify.

If you're a Shopify business owner or work in digital and ecomm marketing, please guest on this podcast. Get in touch to make it happen.

Welcome to Ep. 43 where Ben and Scott talk through their best tips and tricks for finding and choosing a great Shopify site theme for your ecomm store.

Connect with The Cut here

For any online or physical retailer thinking about a new ecommerce website, this Shopify podcast will be valuable as Ben and Scott discuss the process, options and key factors to consider when choosing a Shopify theme.

Whether you’re re-theming an existing Shopify site, or starting up for the first time, understanding theme selection is important. It can directly affect the complexity of your set up, the effectiveness of your site, and your ability to use it for the long term.

Having worked with Shopify since 2010, and designed custom and theme-based sites for all sorts of businesses, Ben and Scott understand the process, the potential for confusion and some simple ways to avoid common pitfalls.

From navigating the Shopify theme store, to (not) judging on face value, and considering the best match for your own range of products and categories, this podcast is full of practical advice and current insights.

Thanks for joining us, please share our podcasts with your friends and we’ll be back soon with more conversations with Shopify merchants and experts to help you build your knowledge base and create ecomm growth.

If you're a Shopify business owner or work in digital and ecomm marketing, be a part of The Shopify Dropify. You can tell your business story and your insights and advice. Get in touch anytime and be our podcast guest.

Littledata is all about using data to solve the needs of modern online merchants. More and more, ecommerce businesses have the opportunity to set marketing communication automations, and the ability to base these on customer behaviour data has emerged as a huge growth area in ecomm. Much of this conversation revolves around marketing, and using data to make it more effective, and we all know that effective marketing means higher customer engagement, retention, and sales.

Visit Little Data

Find more ecomm content here

This Shopify interview will give great value to every Shopify and ecommerce business owner, because everyone in the ecomm sector can benefit more from the data they have, and the data they should be looking at. Data drives everything in ecomm, or at least has the potential to, and many companies, large and small, may be missing out. Littledata helps people connect and understand data, and then make better business decisions to help growth.

At Littledata, Ari and his team help ecomm businesses with custom reports, data troubleshooting and improving the depth of the data they capture. In short, anything you need when it comes to analytics for ecommerce.

Ari understands this space in detail and shares a ton of great stories from his experiences, from the most important data-related tips for start-ups, to what bigger businesses are looking at now, and where the Little Data team see things going in 2020 and beyond.

More and more, ecommerce businesses have the opportunity to set marketing communication automations, and the ability to base these on customer behaviour data has emerged as a huge growth area in ecomm. Much of this conversation revolves around marketing, and using data to make it more effective, and we all know that effective marketing means higher customer engagement, retention, and sales.

Our thanks to Ari, Co-Founder of Littledata, for talking through the power of customer data in ecommerce.

If you're a Shopify business owner or work in digital and ecomm marketing, come and tell your stories on this The Shopify Dropify. Get in touch anytime.

Welcome to Ep.41 where we speak with Tracey Davidson, busy mum and Founder of Adventure Snacks, a Shopify business that’s all about helping parents get creative and fun with kid’s school lunches. Since she started up, Tracey has grown the business and shifted direction and she shares her ecomm adventures with us.

Visit Adventure Snacks

Find more ecomm content here

This Shopify interview will be interesting if you're in business sectors related to mums and kids, school supplies and school food. Tracey has some awesome stories about taking the leap, juggling family and ecommerce, and being flexible and open to change.

In 2014 Adventure Snacks started with a focus on healthy food and recipes, and then shifted direction to focus on fun, sustainable and handy packaging options to help parents put together creating and engaging lunches for their kids.

Adventure Snacks is all about giving parents the tools they need to prepare and pack great lunches with less packaging. War on waste!

Tracey was inspired to start Adventure Snacks first by her own struggles to find healthy, fun and interesting school lunches and snacks for her own little ones. The original motivations were making school lunches, healthy, fun and interesting for kids, and sustainable and planet-friendly.

Now, the Adventure Snacks story is about a collection of the best school lunch boxes, storage and food prep options to make life easy and fun for mums and kids, and cut down on packaging and plastics.

Big thanks from us to Tracey Davidson, Founder of Adventure Snacks, for sharing her time and stories on The Shopify Dropify.

If you're a Shopify business owner or work in digital and ecomm marketing, come and share your own stories on our podcast. Get in touch anytime.

Welcome to Ep.40 where we talk to Emily Bathgate, Founder of The Purist Collection, a naturopathy and organic skin care business. It was a personal health event that motivated Emily to specialise in giving people help with their health, and a range of natural, organic skin care and home products that are pure and safe for everyone.

Visit The Purist Collection

Find more Shopify content here

This Shopify interview will be valuable if you're in the skincare, health and beauty sector and want to hear stories of personal motivation, and the creation of products that are designed to be completely healthy for human skin. Emily also talks about the challenges of starting up a business, and running a consultancy, as well as an ecommerce store.

As the name suggests, The Purist Collection is all about skin care products that are inspired by nature and natural therapies, and created from pure, safe organic ingredients. For people who are looking for chemical-free products that really care for your skin, and give a luxury experience too, The Purist Collection has therapeutic products for body, mind and soul.

Emily was inspired to start The Purist Collection when her mum fell ill. Inspired by a need to help her mum, and to protect her own future, Emily started investigating the ingredients in typical skin care. She realised that we cover ourselves with chemicals every day, and that many of those chemicals end up in our bodies. Emily decided to start developing safe, organic alternatives that actually work, thanks to her specialisation in health science and naturopathy.

The story of The Purist Collection is all about a personal motivation that drove investigation and knowledge that combined with Emily’s health vocation to create a range of beautiful and effective products for bodies and homes.

Big thanks from us to Emily, Founder of The Purist Collection, for sharing her business story on The Shopify Dropify.

If you're a Shopify business owner or work in digital and ecomm marketing come and guest on this podcast. Get in touch anytime.

With 2019, and the decade, coming to an end, Ben covers the year of 2019 for The Cut and Shopify, looking across the travel, events and projects with a focus on the amazing Shopify community of ecommerce people. For The Cut, the Shopify community is a big part of what sets this platform apart. The willingness of this community to help, share, collaborate and partner-up gives Shopify business people so much more, and makes belonging to the Shopify ecosystem rewarding and downright enjoyable for merchants, agencies, app developers and ecokmm experts.

Get in touch, we're here to help. Contact The Cut.

Connect with more Shopify content from The Cut here.

This podcast is for everyone in the Shopify ecosystem who wants to take a look back at 2019 and the year that was for The Cut and for Shopify around the world.

For the people who run ecommerce businesses on Shopify, and for the agencies, app developers and ecomm marketing specialists that make up the Shopify community, it is all about the people, the events, the knowledge and the culture of helping and sharing.

Join Ben as he looks back on 2019 and the events, the travel, the partnerships, the clients, and the projects that defined 2019 for Ben and Scott Sanders and their team of ecommerce experts.

To everyone in the Shopify community, and in ecommerce in general, our thanks and best wishes go out to all of you. We hope 2019 has been exciting and successful, and that 2020 and the new decade is full of new learning and growth.

We're looking forward to the new year, and to keeping on helping ecommerce business people understand the technology, plan their best solutions and implement strategies for growth.

Merry Christmas, happy holidays and all the very best for a great new year.

When you have Shopify questions or challenges, contact The Cut, we're here to help. Contact The Cut.

And remember - Shopify til you dropify!

Welcome to Ep.38 where Ben speaks with Sophie Doyle, founder of Alf The Label, a Shopify business specialising in designer leather bags, totes and accessories for busy mum's with discerning eyes for design and fashion. Sophie's story about Alf starts with an idea from a personal motivation and right now her business story is all about growth and scale.

Visit Alf here

Read more Shopify content here

This Shopify interview will be interesting and valuable for you if you're in the fashion sector and want to hear stories of authentic marketing, fast growth, and the value of content and establishing strong relationships with your customers.

Alf is all about stylish, leather nappy bags for mum's who want their practical bags to look amazing as well as having all sorts of clever storage features to make staying organised, easier.

Sophie was inspired to start Alf by her own need for a practical bag, that held everything, and looked beautiful doing it. So, she designed a bag for herself, had it made from leather in Bali and brought it home. Very soon, all her friends were asking about it, and wanting their own, and Alf the business was born.

Sophie has a marketing career behind her, from her 'other life', and is ahead of the game in terms of branding, communications, content and understanding her customers. She has plenty of great insights to share on all of these topics.

The story of Alf (the label) is all about a personal need turning into a product, and that product becoming popular. Alf has a great product, a nice niche and smart, authentic branding and marketing based on understanding the mums who are their community.

Big thanks from us to Sophie Doyle, founder of Alf The Label, for sharing her time and stories on The Cut's podcast.

If you're a Shopify business owner or work in digital and ecomm marketing come and guest on this podcast. Get in touch anytime.

This is Ep.37 and an interview with Felix from ecommerce push notification app, PushOwl. Felix Sullwold is Head of Partnerships and PushOwl is a platform that is all about getting ecommerce marketing and sales messages closer to customers. Felix explains 'push notifications' in detail, how they work and why they are so effective. If you're interested in converting more sales, listen up.

Visit PushOwl here

Read more Shopify content here

Like The Cut, PushOwl specialise in Shopify and the app was developed specifically for that platform. Push notifications are an interesting marketing space and all about closing the gap between the business and the customer.

Felix takes us through how PushOwl works, some case studies of big client success stories from them, and also marketing strategies for peak sales seasons, like, for example, oh, I dunno... Black Friday & Cyber Monday! Or BFCM as its now becoming known.

PushOwl helps Shopify businesses drive all sorts of marketing campaigns from Greetings, Discount Notifications and Abandoned Cart reminders, to  Flash Sales, Review Requests and Festive Updates.

Some of these strategies are familiar, and common in other channels. With 'push', the notifications appear on the customer's phone, so the messaging delivery is more direct, more immediate and more accessible. There is no opening a browser or email platform.

If push notifications sounds like the next marketing step that would be awesome for your business, contact PushOwl direct, or call us at The Cut.

Our thanks to Felix and all the great guys at PushOwl for linking up on our podcast.

If you want to be a guest on The Cut’s podcast, let us know, we're here to help.

Check in to Ep.36 for an interview all about fashion ecommerce with the co-founder of online dress hire and fashion styling brand, Styled By Bella. Ben speaks with Katerina Janceska about starting an ecomm passion project, achieving growth, the power of social media and working with your sister.

Visit Styled By Bella here

Read more Shopify content here

You'll enjoy this Shopify Merchant interview if you're interested in online fashion retailing. Styled By Bella is a team effort and passion project for two sisters, Katerina and Aleksandra Janceska. They offer designer fashion for hire, as well as styling and make-up services for special occasions.

From their beginnings as a local business, run from their homes, Styled By Bella now helps women across Australia to access the most beautiful outfits and look amazing for big events. The sisters have built a huge social following, and are making inroads into partnerships with TV shows and celebrities. 

Styled By Bella is a great story of a personal passion becoming a legitimate ecommerce business, based on a great idea, a clear niche, and a real commitment to understanding customers and helping them with what they really want.

Katerina and Aleksandra take the time to get to know the women who are their customers. They chat, answer questions and then help them with the right dresses, fashion accessories and styling, that makes each person look incredible and feel beautiful.

Our thanks to Katerina and Aleksandra for visiting us at The Cut, and sharing their ecomm stories.

If you want to be a guest on The Cut’s podcast, let us know, we're here to help.

Welcome to Ep.35 and our interview with General Manager of Andzen, Jason Anderson.  Andzen are Brisbane-based and specialise in customer engagement for ecommerce, Lifecycle Automation and Lifecycle Optimisation to help ecomm businesses increase customer engagement, increase sales conversions and grow.

Visit Andzen here

Read more Shopify content here

We met Jason at one of our recent Meetups, and there's a good chance they'll present a keynote for us in 2020. Andzen are a growing digital agency in Brisbane with a focus on helping ecommerce customers use email marketing and automations to engage and re-engage with their customers to increase conversions and build sales. 

Any ecommerce merchant who has a good-sized customer database and is still mailing out one or two emails per month, to their whole database, will get huge value from this interview. There is so much more that can be achieved with ecommerce-specific marketing so jump in and find out all about it.

Jason and his team at Andzen are Shopify Plus partners, and also work with Smile IO, Recharge and Klaviyo to build out customer engagement strategies that deliver ROI for Shopify ecommerce businesses. Take a look at their website and you'll find a long list of varied clients who all benefit from the Andzen approach.

Thank you to Jason for coming all the way across to Perth to check out our Meetup, and for giving your time and insights on this podcast. We look forward to having Andzen back in 2020.

Ecommerce business owners who want to achieve more with email marketing and automations will get lots of learning from this podcast and we hope you enjoy the interview.

If you want to be a guest on The Cut’s podcast, just ask, we love to talk to new merchants, agencies and app developers.