What are the conversations you have had in the last 24 hours? Maybe with your partner? with your kids? parents? friends? Anyone else? And should I also ask with anything else?

#purpose #shopper #shoppermarketing #FMCG #retail #consumergoods #leadership #innovation #conversations #conversationsandpurpose #ankurshivbhandari #thepositivecharge

In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus. 

#shopper #shopperfocused #theshopperinshorts #shoppermarketing #shoppers #Asbicon #AnkurShivBhandari #TradeMarketing #ShopperStudies #VideoSeries #ConsumerGoodsOrganisation #shopperfocusedpromotions #promotionalmechanics #promotionaleffectiveness #importanceofpromotions #shopperbehavior

In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first.

#shoppercentricity #shoppermarketing #theshopperinshorts #shopper #customercentric #shopperstudies #ankurshivbhandari #asbicon #consumergoods #shoppercentric

In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both.

#shopper   #shopper marketing   #shopper studies   #trade marketing   #shopper research   #instant shopper   #planned shopper   #asbicon   #ankur shiv bhandari   #the shopper in shorts   #video series   #shopper video series

In this episode of " The Shopper in Shorts" series, Ankur tries to highlight why a Shopper and Consumer need to be identified and treated differently even if it is the same person.   

#shopper #consumergoods #trademarketing #categorymanagement #shoppermarketing #fmcg #quorn #quornfoods #asbicon #ankurshivbhandari #theshopperinshorts

In this episode of "The Shopper in Shorts" series, Ankur talks about the importance of understanding "The Shopper" concept for Sales teams.

#shopper #salesteams #salestraining #fmcg

An effort towards demystifying the concept of "The Shopper" & "Shopper Marketing" by our Founder & CEO Ankur Shiv Bhandari.

#shopper #shoppermarketing #shoppers #categorymanagement #trademarketing #fmcg #retail #retailmarketing #ankurshivbhandari