Justin Baeder is Director of The Principal Center, where he helps school leaders build capacity for instructional leadership in their organizations. His online program “The Instructional Leadership Challenge” has helped more than 10,000 school leaders in more than 50 countries make a habit of getting into classrooms and providing evidence-rich feedback for professional learning. He is the author of Now We're Talking! 21 Days to High-Performance Instructional Leadership (Solution Tree), and speaks regularly at district, state, and national professional development events.