TV Executive, Theater Producer, and now The Show Must Go On Sale special guest Bob Greenblatt helped bring shows like “The Drowsy Chaperone,” “9 to 5,’ and the new revival of ”Ragtime” to the Broadway stage. Now, he sits down to talk with Tom Greenwald about bringing IP and stars to the stage, what word of mouth means, and how to market a “Smash.”

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Before there was SpotCo, Drew Hodges had Spot Design. Over the course of more than three decades, Drew has been at the center of theater staples like Rent, Chicago, and Hamilton. Now, he and SpotCo co-founder Tom Greenwald sit down to talk reinventing Broadway artwork, the power of word of mouth, Drews big wish for Broadway marketing.

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Professional “Theater Kid” Jeffrey Seller has produced some of the biggest hits on Broadway from “In The Heights,” “Rent,” “Hamilton,” “Avenue Q,” and more. Now he sit’s down with host Tom Greenwald to talk keeping a show hot, Tony campaigns, and finding the art that speak for a show.

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The New York Times heralds her as “the most powerful producer working in theater.” Vogue dubbed her one of the 25 most influential women working today in 2025. SpotCo knows her as the woman who gave notes on the creative of this podcast before she signed off. Sonia Friedman (Merrily We Roll Along, The Ferryman, Dead Outlaw) sits down with host Tom Greenwald to talk the highs and lows of selling theater, magic moments that can’t be replicated, and the best moments from their decades of collaboration.

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More than two decades ago, Tom Greenwald Co-Founded SpotCo, one of the leading Broadway advertising and marketing agencies, and kicked off a decades long career in theater marketing. Today, he’s taking you behind the curtain in the “The Show Must Go On Sale.” Featuring past collaborators, producers, marketers, and friends, hear first hand what it takes to sell a show. In a world where word of mouth is king and queen, marketing is the court jester. Prepare to be entertained.

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