The Show Runner Marketing Podcast

We are excited to have Lindsay Allen back on the show. She not only fills us in on COVID's effects on Sports Marketing this past year, but she'll give us a behind-the-scenes look at the Kia Classic Tournament happening in San Diego, California.

Lindsay helps manage many LPGA tournaments each year, including the Founders Cup – Phoenix; CME Group Tour Championship – Naples, FL; UL International Crown, and the Solheim Cup, which is in the USA this year.

A Her duties Include developing advertising & marketing campaigns, creating unique sales opportunities, managing sponsor fulfillment programs, and a plethora of event activities before and during tournament week.

An alumnus of the University of Oregon, with a Business and Sports Marketing degree, she has over 10 years of tournament management experience and will share her thoughts on leadership and marketing in today's new normal.

Lindsay Allen, LPGA Tournament Director

Show up – Set the tone while intentionally creating a company culture that thrives. Unlock your Power to Influence, Lead and Create the Impact You Want with Anese Cavanaugh, the IEP Method® Intentional Energetic Presence Founder. This podcast is guaranteed to lift your spirits, ignite your energy, and help you redefine your purpose.

Anese teaches us how she, and the people she coaches, are leading with intention and taking responsibility for their energy and company culture.

Her IEP Method® will help you bring your best self to the table and unlock new levels of potential in leadership, work, and personal life enrichment, all without compromising integrity, relationships, or burning out.

She is warm, funny, and authentic and even shares some life hacks – like how your snooze alarm can help you be more productive! Her latest books, CONTAGIOUS YOU and CONTAGIOUS CULTURE: Show Up, Set the Tone, and Intentionally Create an Organization That Thrives, are personal favorites, dog-eared and well used.

Anese Cavanaugh, CPO, Author, Speaker, Leadership & Culture Advisor

Here's a preview of the lessons you will learn from this podcast:

[00:06:29] COVID-19 effects on your personal IEP (Intentional Energetic Presence) from mental health to your physical environment, and how to create better vibrational and connective energy.

[00:09:03] How good – good can feel and how to set up the energetic space you need to show up in business and life, and how to stay on track for continued success.

[11:48] How finding your position of power and choice in stressful situations will positively change your outcomes.

[00:14:00] What to do when the lack of clear expectations and clean agreements are derailing your efforts – resulting in the whack-a-mole syndrome.

[00:17:12] Your self-care practice could be the most surprising way to build up the energetic equity you need to address the chaos of real life.

[00:22:03] The three things you can do to create energy for positive and successful interactions with your peers, teams, and clients.

[00:26:04] How using the IEP methods will help to differentiate your company's brand and allow you to break out of the crowd and stand out. Plus, how to evaluate the health of your organization's culture during the pandemic and after.

[00:59:15] Marketing and connecting with your audience through social media is a never-ending journey; what you need to know about creating an authentic voice and targeted message.

Thank you for listening to the Showrunner Marketing Podcast, episode 37: Creating a culture that thrives with Anese Cavanaugh.

Here is a list to make it easy for you listen, review and subscribe to the podcast.

• Spotify
• iHeart Radio
• iTunes
• Google Play
• Stitcher

And if you enjoy listening to this podcast, please make it easier for others to find and network with Show Runners by leaving a comment.

Links mentioned in this episode:

• Subscribe to Anese Cavanaugh's Blog
• Ignore Everybody
• Win Without Pitching – Blair Enns
• Brené Brown
• Defining Your Company Brand

Advanced Marketing Strategies is a full service, results-driven advertising agency. We help brands find their voice, target their best customers, supercharge creative, and engage the people who matter the most. We collaborate with trusted brands and companies of all sizes. Connect with us today!

Maegan represents the next generation of inspirational leadership and the future of brand activation and customer experience. A natural storyteller, she delights us with narratives of her inspiring personal journey. She is a sower of seeds and a bright shining light, which is why I had a blast getting to know her and you will too. Maegan believes in building custom relationships at different times in our lives. And shares the lessons she learned from the special women that have lifted her in her life & career. That's why she believes in giving back, reaching forward, and pushing for "US". "Who Runs the World? GIRLS!"

An experienced brand relationship manager with an extensive background in both the sports and automotive industries, Maegan worked with the Atlanta Braves and the Atlanta Falcons, before pivoting to Porsche North America.

At Porsche, she has cultivated relationships with global partners within the US via brand event activation with the likes of Bose, Michelin, Microsoft, and Embraer Jets. She is also helping to expose Porsche to a diverse and younger audience by aligning the latest in marketing technology with a test, trial, and trust method.

Maegan Moguel, Strategic Partnership Manager at Porsche Cars North America

Here's a preview of the lessons you will learn from this podcast:

[06:00] – Maegan first shares her game-changing strategies for relationship building and using non-transactional communications to build trust in people and brands. Then she tells us how this kind of training helped her transition from a dream job in sports marketing and pivoted to a global automotive brand.

[10:22] – It is tricky reaching out to diverse demographics and trying to stay true to your core brand voice. That's why Maegan shares the tactics she uses to help her create unique experiences and build authentic brand connections.

[12:05] – We explore the cutting-edge techniques that were introduced at the Porsche Driven by Vision Booth at the Inbound Conference as Meagan recounts Porsche's fresh approach to customer engagement. For instance, how speaking to the new generation of entrepreneurs, social change-makers and future leaders requires a personal and unique approach.

[16:30] – Maegan brings her inspirational brand of leadership to the future of brand activation as she explains how collaborations with fashion brands like Dior, Nike, and Michael Jordan can help create authentic connections with new audiences.

[21:06] – How brands like Spotify and Pandora are using the language of music and the tools of science to deliver added value to unique and targeted personas with cultural differences.

[24:49] – Kathy and Maegan discuss how brands are gathering information, adding value, and customizing messaging. Then they explain how the exchange of information can lead to better storytelling and a positive relationship between big data and brand building.

[27:24] – Maegan has a cheerful brand of inspirational leadership. She shares examples of how she builds trust and authenticity through non-transactional moments that help produce strong and irreplaceable teams!

"My light doesn't dim by lighting another's light"

[32:13] – As the first in her family to graduate college, Meagan needed to embrace the mentoring process. She shares how it helped her succeed, understand, and build a personal and professional space at different times in her life.

"You never forget your first mentor!"

[38:22] – Some fun advice from Maegan and Beyoncé on how women leaders can use their voices and influence to put "US" first. "Who Runs the World? GIRLS!"

[40:00] – We share some important tips on how to KNOW YOUR VALUE and the one habit that will help you fit family, networking, and positivity into your everyday routine. Plus empowerment lessons from Bozoma St. John and Crystal Khalil's book "Hard Workers Work Hard, Networkers Move Up."

Thank you for listening!

Here is a list to make it easy for you listen, review and subscribe to the podcast.

• Spotify
• iHeart Radio
• iTunes
• Google Play
• Stitcher

And if you enjoy listening to this podcast, please make it easier for others to find and network with Show Runners by leaving a comment.

Links mentioned in this episode:

• • Porsche at INBOUND – Driven by Vision Booth Video Clip
  • Dior's limited-Edition Air Jordan's
  • AdWeek – Inside The Brand|CMO Moves Podcast
  • Bozoma St John the new CMO for Netflix
  • Lue Tice and his Pacific Institute
  • Women leadership Mindset Program
  • Are SMART devices listening to my conversations?
  • Leading and learning in times of uncertainty – The Pacific Institute
  • Beyoncé "Who runs the world? GIRLS!"
  • Maegan Moguel on LinkedIn
  • Kathy Cunningham on LinkedIn
  • Advanced Marketing Strategies on LinkedIn
  • Related Episode #33 – COVID-19: Shaping Marketing History with Allyson Witherspoon

Fresh off the launch of the exhilarating new TV spot featuring Brie Larson and the new Nissan Sentra, Allyson shares her breakthrough branding and leadership strategies. She is humble, insightful, and incredibly open about her rollercoaster journey moving from New York, Amsterdam, Japan, and back to Nashville. As a result, she is comfortable outside her comfort zone even when the stakes couldn't be any higher!

With a celebrated and fascinating career trajectory, Allyson has always been one to watch since she was named an Automotive News "40 Under 40" industry executive in 2014.

As a courageous and impactful leader in the automotive industry, Allyson feels a responsibility to be a role model and to help other women. She says, "You don't aspire to be something you don't see". Therefore, we are so lucky to have Allyson as an inspiration as she leads the marketing, communications, and customer journey for the Nissan Motor Corporation brand as well as its entire dealer network.

Buckle up, because this is a fast and furious interview packed with adventure!

Allyson Witherspoon, VP, Marketing at Nissan Motor Corporation

Here's a preview of the lessons you will learn from this podcast:

[05:08] – Allyson shares her strategy behind launching the new 2020 Nissan Sentra. Then she explains how using a "Twitter first View" helped build momentum and jumpstart a national product launch campaign.

[08:50] – We'll learn from the critical marketing challenges Allyson and her team are focusing on at Nissan. Including doing away with the old product "launch and leave" approach.

[12:03] – Kathy and Allyson discuss the future of the automotive customer journey. Including ways in which old marketing tactics are being replaced with personalized, thoughtful, and respectful conversations. Also how big data mining follows the digital trails consumers are leaving.

[20:58] – From her view in the C-Suite, she explains how Nissan is changing the culture and aspirations of the automotive industry. Allyson is able to contribute by driving sustainable, profitable business at scale. As a result of using a one-team mentality, she has helped eliminate corporate battles that get in the way of cross-functional support and faster product development.

[26:13] – Kathy & Allyson discuss brands outside the Automotive Industry. Plus, Allyson shares how Nissan is using marketing strategies to reach Gen Z and millennial-minded audiences.

[32:28] – Allyson shares her personal brand and courageous leadership philosophy. In addition, she shares the importance of taking on the messy stuff and tackling fear. She even gives tips on how to develop your private board of directors.

[36:29] – How Allyson's recent Female Frontier Award for Breaking Brand Barriers is pushing the Nissan brand to the next level. And we get a unique look at how "training at altitude" gets you in shape for the rigors of global leadership.

[45:00] – Allyson shares some of the knowledge she gained from being a senior-level executive in a man's world. Plus, how mentoring has helped her become a successful businesswoman. And a couple of Allyson's daily habits that help to contribute to her success.

Thank you for listening!

Plus, listen to a special episode with Allyson as she shares how Nissan transitioned during COVID-19 and is shaping marketing history.

Also, if you haven't done so already, listen and subscribe to the podcast here:

• Spotify
• iHeart Radio
• iTunes
• Google Play
• Stitcher

In addition, please be sure to leave a comment so others are able to find and network with us too.

Links mentioned in this episode:

• • Inside Timer (Meditation App)
  • Calm App
  • AdWeek – Inside The Brand|CMO Moves Podcast
  • The Gabby Reece Show Podcast
  • Female Frontier Award
  • Dale Carnegie (Think and grow rich)
  • Allyson Witherspoon on LinkedIn
  • Kathy Cunningham on LinkedIn
  • Advanced Marketing Strategies on LinkedIn
  • Episode #33 – COVID-19: Shaping Marketing History with Allyson Witherspoon
  • "Refuse To Compromise" Explained By Brie Larson | All-New Nissan Sentra (VIDEO)

Here is a special solo-cast edition of the Show Runner Marketing Podcast featuring Kathy Cunningham's live keynote speech at the Women in Automotive Convention. Kathy reveals the secrets to our recipe for BUILDING A LASTING BRAND.

If you're an owner, a manager, a leader, a product representative, or a member of a team that could use some direction on how to strengthen your entire marketing and sales efforts, this presentation will give you the simple tools you need to bring a fresh perspective to your organization and its brand position.

Learn our THREE STEP PROCESS for defining your meaningful points of difference and releasing the power of a strong brand positioning statement onto all of your marketing and sales efforts.

Kathy Cunningham, Founder & President of Advanced Marketing Strategies

In this Show Runner Marketing Podcast you will learn:

• Why 56% of millennials say, they'd rather clean their homes than do this…
• How to avoid spending your precious resources on the wrong tactics and the wrong messages
• How manufacturers, dealers, vendors, and suppliers can differentiate their products and services to stand out in THE NEW RETAIL
• Why your brand is like a cow
• Which brands set themselves apart and own an entire category and even an emotion
• How to take your company essence and strategize it down to the core concepts
• How to articulate your brand promise and get your whole team on the same page
• The difference between an attribute and a benefit and why it matters
• Finding your marketing sweet spot
• How to focus your efforts on the people and the products that yield the most ROI
• Why using stories can elicit powerful empathetic responses and increase loyalty and sales

Allyson and I sat down for an interview in mid-March to talk about marketing, leadership, and the launch of the new Nissan Sentra. Soon after, March 19th, the government shut down the economy.

Allyson graciously agreed to update our conversation with her thoughts from the C-suite. We talk about the setbacks, opportunities, and transitional marketing strategies in light of COVID-19.

She shares with us how Nissan has come together as a team using ingenuity and a scrappy can-do attitude to support the nation and its customers.

Anyone that loves marketing and understands that now is the time to jump in and make a difference, will want to hear these tips from one of the top CMOs in the country – who is making marketing history!

Allyson Witherspoon,VP, Marketing at Nissan Motor Corporation

In this Show Runner Marketing Podcast you will learn:

• Leadership and communication tips on how to keep transparency, fluidity, and a sense of control during a global pandemic.
• How skunkworks type projects gave way to radical innovation in a time of crisis.
• Kicking into crisis management mode and adapting marketing and messaging in real-time.
• What opportunities the automotive industry & other retail marketers should prepare for in the new normal.
• Solidifying the future of e-commerce with digital shopping tools and more!
• The exhausting pace of change. Why marketers will need to adapt and retool their strategies to prepare for a robust future.
• With consumers in the driver's seat, how to develop the types of consumer experience that will engage the new prospect post-COVID-19.
• The business side of a pandemic, planning for economic recovery.

THE LADIES PROFESSIONAL GOLF ASSOCIATION was one of the first sports to cancel live events in February due to the COVID-19 Pandemic. Roberta shares her insights into crisis management, marketers' best reactions, and relationships with sponsors and athletes during a time when professional sports has shut down.

Retired from Duke Energy, as the Senior Vice President and Chief Sustainability Officer, Roberta is a natural and authoritative communications expert; she led Duke Energies' integrated response on environmental matters both nationally and internationally.

She brings nearly 35 years of business leadership & excellence to the LPGA where she leads the communications team and guides the TV, new media, and creative service for this iconic sports brand.

Her warm storytelling and business acumen combine to deliver a powerful networking session you will not want to miss. Roberta says, "because this is a time with no playbook, this is a unique crisis among crises, it's a time for agility, creativity, strategy, and execution excellence." Quarantined in our respective homes, we both laughed about putting on pants with a zipper for this interview!

Roberta Bowman LPGA Chief Brand & Communications Officer

Lessons you will learn from this podcast:

• Why this is an incredible moment in the field of marketing and communications for those that love problem-solving, and how to find an opportunity where others see chaos.
• Sports builds its brands around accessibility and engagement with athletes, so how do you engage fans in a time of social distancing?
• How Steph Curry is using his platform as an athlete to build a bridge to information and understanding while providing an incredible service to his fans.
• "A crisis as a terrible thing to waste – how you use a crisis to add velocity to change."
• What to do when the vortex of a crisis is all-consuming and how to deal with the challenge to keep pace with the ever-changing situation.
• How Dove stayed perfectly on-brand by capturing the beauty and weakness of females on the front lines.
• Examples of resilience and creativity in the nonprofit sector.
• Why a crisis is a wonderful time to build your relationships with customers and create a sense of commitment and support for your brand.
• How the motivating power of storytelling generates awareness, interest, and new fans.
• How rebalancing our priorities in a crisis may help more sponsors rebalance their investment in female sports role models.
• Why being grateful for low-fat kettle potato chips and past mentors can boost your career

You don't want to miss a word Melissa shares with us about how she went from a bag girl to the senior vice president of an iconic brand. She walks us through the highlights and history of the grocery store business and reveals the marketing strategies of disrupters like Walmart, Trader Joes, and Costco.

This podcast is also filled with heartwarming tails of a career growing up with a mega brand that acts more like a family business and has a leader that believes in a compassionate and inclusive brand that serves the community. She shares a brave story of how she turned a male colleague from a challenger to a lifelong ally and trusted partner with finesse, research, and indisputable facts.

A University of Redlands Whitehead Leadership Society inductee, Melissa explains The Arc of Purposeful Leadership for self, teams, and organizations.

Melissa Griffin, VP (Retired) Stater Bros. Markets; and Business Strategist at MRG Consulting, Bringing a 200+ store supermarket chain background and 30 years of experience in consumer retail marketing…

Lessons you will learn from this podcast:

• How Costco's treasure hunt mentality turns a cheap chicken into a $700 television set
• Click and collect stores like Instacart how new dynamic disruptors can affect legacy brands
• Aldi's and Sprouts why you need to be in tune with your consumer to adapt to changes in retail marketing
• Using data mining to tap into niches and get a competitive edge
• How Instagram is targeting the way millennials shop and communicate
• The art of merchandising eye appeal for buy appeal
• How Trader Joe's is competing for a share of stomachs in a disruptive retail consumermarket
• How a flat hierarchy encourages and generates ideas from everyone
• What's killing the cooperation, innovation, and enthusiasm in your company
• Using your people as genius resources to grow your marketplace
• Acquiring Lucky's and Albertsons a lesson in leadership compassion & damn good business
• Giving and receiving criticism and how to encourage the ugly stuff for growth

With over 20 years of global marketing experience, Kristan is driving change and using new technologies that solve big problems in energy, water, and other industrial processes.

A rock star executive marketer and brand leader, her personal journey started with the Peace Corps & social services, and she tells us how an incredibly supportive boss helped to harness her passion into social marketing that can change behavior.

A client once said, "Kristan has the perfect balance of smarts, skill, savvy, and sense. She understands the science behind the product, the engineering, the materials and she also understands marketing."

Senior Director of Marketing Communications at NEXTracker, the #1 solar tracking company globally

Lessons you will learn from this podcast:

• The business of renewable energy sources, the art of nurturing an extremely long sales cycle, and the politics of marketing energy.
• How to pitch Influencers and champions to help to tell stories for large scale solar utilities.
• How companies like Facebook are using wind farms, solar farms, or rooftop applications to help cancel out emissions and soften their carbon footprints around the world.
• How layering software intelligence like machine learning, Artificial Intelligence, and IoT on top of hardware can maximize the production, reliability, and performance of renewables.
• Storytelling that connects Gretta Thunberg, climate change technology, software, and WIRED.
• B2b strategies, technology marketing and the challenges GLOBAL MARKETERS face given typical constraints like budgets, lean teams, and flexibility.
• The role of a trade organization, industry association, and government networking on the policies of renewable energy sources.

Eco-friendly, fashionable sports apparel and the business of filling an unmet need with a brand that's designed for women by women.

Vivacity means full of life, and that describes Vivian's journey, her thirst for learning and a tremendous drive to make a difference. She is living the American dream as the child of immigrants she took her deep knowledge in finance, health services and business development and founded Vivacity Sportswear. Her company's philosophy is "leave this world better than you found it."

Do you like fashion, who doesn't? Listen in as we discuss how Vivian started her own fashion line. She shares her experiences in building a business and the trials and tribulations of bringing together and leading a strong team of experts in design, product development, marketing and manufacturing that helped her succeed.

Vivian Sayward, Founder & CEO Vivacity Sportswear

Lessons you will learn from this podcast:

• Following the marketing trend of education and company responsibility.
• How to design comfortable, functional, fashionable sportswear for women's sizes and shapes so they don't feel like they're dressed like a small man.
• How listening in times of conflict and asking questions can help you find common ground.
• Why 2020 is a transitional year for sustainably, product sourcing and building a biodegradable manufacturing process that's more circular.
• The not so sexy financial and business side of the business of the design and manufacturing process.
• Working through the many challenges of building a business with partners.
• How thoughtful brands, and fabrics made from "pencil" wood pulp help offset "fast fashion" and the textile waste problem in the fashion industry.
• Why walking the talk is good for business and good for the community?
• What market research, being open to feedback, testing fabrics, playing with new silhouettes and listening to your target audience can add to the design process.
• Bringing together your enemies, the history of communication at its finest.