The ShowCast for Influencers, Bloggers and Content Creators

Kikora Mason is a digital manager at a global PR agency and has established herself as an expert in the field of influencer marketing. Within her work across tech, multicultural and general market agencies, Kikora has developed a wealth of experience producing social strategies for some of the globe's top brands like Walmart, Klondike and McDonald’s. 

A self-described introvert in a very extroverted space, Kikora specializes in influencer relations and is passionate about being authentic and having a connection to the work she does every single day.

In this episode of "Happy Hour", Kikora Mason is dishing on valuable insights such as:

1. Determining your rate as a nano or micro influencer
2. Undervaluing yourself when it comes to determining rates 
3. A rule of thumb when trying to come up with your rate
4. The negotiation process and how you can advocate for the compensation you deserve
5. Other numbers aside from your following you should be playing up in the negotiation process
6. Compensation ideas for brands without a budget
7. If money always matters and the in's and out's of relationships
8. How you can turn a gifted pitch into a paid partnership
9. Signs you should be mindful of on being undervalued, etc.
10. Golden rules when it comes to negotiation 

and so, so, so much more! This interview is groundbreaking and answers all of your money questions with information you'll need to pull out your notebook for!

Follow along with Kikora on Instagram at https://www.instagram.com/kikostyles/

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About "Happy Hour"

We know you love hanging out with your content creator crush every week on the When Being Cliquish is Good ShowCast. And we love it too! But now, we’re bringing you “Happy Hour” in order to share even MORE knowledge with you from the people who are behind your favorite brands...

“Happy Hour” is the podcast-only segment of When Being Cliquish is Good that dives into the expert viewpoint of those working behind the scenes of popular brands. Sitting down with these influencer marketing industry experts helps you get straight-from-the-source strategies so that you can gain the skills you need to create lasting relationships with the brands, agencies, and the partners you hope to work with.

From best practices for pitching to social trends on their radar, in each episode, our host Alle Pierce grabs the mic, turns on the charm and gets the scoop that’ll help propel your content creation business. Find each of these weekly podcast episodes on all major podcast streaming platforms. 

Support the show (https://www.cliquish.co/showcast)

Tiffany Carroll is the Associate Director of Media and Partnerships at IZEA, where she's focused on creating long-lasting partnerships between brands, agencies and influencers for over six years. Tiffany’s passion and experience in influencer and content marketing has allowed her to create successful partnerships with brands such as Amazon, PepsiCo, Groupon, and Valspar.

When she’s not helping her clients ideate or execute influencer campaigns, you can find her creating and sharing her own content on Instagram Stories which typically include her dog, Stella, or her adventures in Chicago!

In this episode of "Happy Hour", Tiffany Carroll is dishing on valuable insights such as:

• How to engage 3rd party platforms to land partnerships
• Why you should utilize a platform over working with a brand 
• What you can do to get the MOST out of your third-party experience 
• The third-party platform selection process and key factors
• Ways you can go above and beyond when executing a campaign
• How to create a relationship with third-party platforms
• Should you take brand relationships off the platform

and so much more! This power-packed interview is filled to the brim with information you'll need to pull out your notebook for!

Follow along with Tiffany on Instagram at https://www.instagram.com/tiffany_carroll/

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About "Happy Hour"

We know you love hanging out with your content creator crush every week on the When Being Cliquish is Good ShowCast. And we love it too! But now, we’re bringing you “Happy Hour” in order to share even MORE knowledge with you from the people who are behind your favorite brands...

“Happy Hour” is the podcast-only segment of When Being Cliquish is Good that dives into the expert viewpoint of those working behind the scenes of popular brands. Sitting down with these influencer marketing industry experts helps you get straight-from-the-source strategies so that you can gain the skills you need to create lasting relationships with the brands, agencies, and the partners you hope to work with.

From best practices for pitching to social trends on their radar, in each episode, our host Alle Pierce grabs the mic, turns on the charm and gets the scoop that’ll help propel your content creation business. Find each of these weekly podcast episodes on all major podcast streaming platforms. 

Support the show (https://www.cliquish.co/showcast)

Samatha Lera and Katie Burds, Account Managers at Agency H5, spend a large percentage of their day-to-day hosting creative events for their brand clients. And on today's show, they're dishing on "How Event Invitations Can Land You Partnerships"!

Samantha Lera is a proud Texan and University of Tennessee alumna, who joined Agency H5 in 2017 with her a robust knowledge of the local media landscape and social media influencer relations. Truly a jill-of-all-trades, Samantha provides support in strategic media outreach, influencer programs, social media planning, and event execution. Samantha has most recently taken up residence as the agency’s culture queen and pop-up guru, leading the accounts for several experiential clients, including Happy Place, Jack’s Pumpkin Pop-Up and Frosty’s Christmas Bar. Samantha is also a former D1 athlete and enjoys checking out Chicago’s best breweries with her close group of friends.

Katie Burds joined the Agency H5 culinary and hospitality team in early 2017, ready to take on the Midwest’s restaurant and hotel scene with a passion for food and travel. Following four years in St. Andrews, Scotland for her undergraduate degree and a teaching stint in Dubai, Katie returned to Chicago to start her career in PR. Her love of sports and entertainment has helped in the execution of several successful client events, including celebrity waiter nights, red carpet premieres and athlete-hosted charity events. In her spare time, Katie enjoys rollerblading with her friends and family along the lakefront, hunting for the city’s toughest trivia spots and is always looking for the next place to stamp her passport.

In this episode of "Happy Hour", Katie and Samantha are dishing on valuable insights such as:

• How event invitations can land you partnerships
• How you can land event invitations
• How the event invitation list is created
• Why influencers should align with event goals
• Why they enjoy working with nano/micro vs macro influencers
• What influencers should deliver during an event (and how quickly)
•  The etiquette behind asking for additional guests
• Why attending events is important to a content strategy
• The biggest secret about attending events
• Leveraging event invitation to land brand deals

and so much more! This power-packed interview is filled to the brim with information you'll need to pull out your notebook for!

Follow along with Samantha on Instagram at https://www.instagram.com/samanthalera/

Follow along with Katie on Instagram at https://www.instagram.com/katieburds/

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About "Happy Hour"

We know you love hanging out with your content creator crush every week on the When Being Cliquish is Good ShowCast. And we love it too! But now, we’re bringing you “Happy Hour”, the podcast-only segment of When Being Cliquish is Good that dives into the expert viewpoint of those working behind the scenes of popular brands. Sitting down with these influencer marketing industry experts helps you get straight-from-the-source strategies so that you can gain the skills you need to create lasting relationships with the brands, agencies, and the partners you hope to work with.

From best practices for pitching to social trends on their radar, in each episode, our host Alle Pierce grabs the mic, turns on the charm and gets the scoop that’ll help propel your content creation business. Find each of these weekly podcast episodes on all major podcast streaming platforms. 

Support the show (https://www.cliquish.co/showcast)

Crystal Duncan serves as a Vice President of Influencer Marketing out of Edelman’s Chicago office and has spent over 13 years in the influencer world. Prior to her time at Edelman, she was the Executive Director of Client Services and Strategy at Social Media and Influencer Marketing agency, IZEA and has spent time at both performance marketing and media agencies. ​During her time in the industry, Crystal has worked with some of the country’s largest brands in both the consumer and business-to-business space on influencer and social-first programs.

In this episode of "Happy Hour", Crystal Duncan is dishing on valuable insights such as:

• Why nano and micro and influencers are here to stay
• The numbers and metrics that agencies actually care about
• What role nano and micro-influencers play in marketing
• What influencer marketing actually is at its core
• How reporting can give you a leg up with your clients
• A rule of thumb to proportion sponsored to organic content
• Evaluating a succinct voice on sponsored and organic content
• The breakdown of the roles and responsibilities of each category of influencer (celebrity, macro, micro, and nano)
• How to keep your agency clients coming back for a steady deal flow

and so much more! This power-packed interview is filled to the brim with information you'll need to pull out your notebook for!

Follow along with Crystal on Instagram at https://www.instagram.com/crystal__duncan/

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About "Happy Hour"

We know you love hanging out with your content creator crush every week on the When Being Cliquish is Good ShowCast. And we love it too! But now, we’re bringing you “Happy Hour” in order to share even MORE knowledge with you from the people who are behind your favorite brands...

“Happy Hour” is the podcast-only segment of When Being Cliquish is Good that dives into the expert viewpoint of those working behind the scenes of popular brands. Sitting down with these influencer marketing industry experts helps you get straight-from-the-source strategies so that you can gain the skills you need to create lasting relationships with the brands, agencies, and the partners you hope to work with.

From best practices for pitching to social trends on their radar, in each episode, our host Alle Pierce grabs the mic, turns on the charm and gets the scoop that’ll help propel your content creation business. Find each of these weekly podcast episodes on all major podcast streaming platforms. 

Support the show (https://www.cliquish.co/showcast)

Anneliese Peper is the Director of Social Media for Heron Agency, an award-winning lifestyle communications agency based in Chicago. With more than six years of leading social media for agencies and brands, Anneliese knows a thing or two about best practices when it comes to content creator outreach. This fun-loving fur-mom is diving into all the things to be mindful of when you send that next email or direct message. 

In this episode of "Happy Hour", Anneliese Peper is dishing on valuable insight such as:

• How to get on an agencies radar
• What to include in your initial message
• Outreach that does/does not resonate
• Influencer etiquette and best practices
• How to impress the agencies you're working with
• What a "list" is and how you get on it
• How to find contact information for a specific person
• Relevant titles to look for within an agency 

and so much more! This power-packed interview is filled to the brim with information you'll need to pull out your notebook for!

Follow along with Anneliese on Instagram at https://www.instagram.com/a.peper/

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About "Happy Hour"

We know you love hanging out with your content creator crush every week on the When Being Cliquish is Good ShowCast. And we love it too! But now, we’re bringing you “Happy Hour” in order to share even MORE knowledge with you from the people who are behind your favorite brands...

“Happy Hour” is the podcast-only segment of When Being Cliquish is Good that dives into the expert viewpoint of those working behind the scenes of popular brands. Sitting down with these influencer marketing industry experts helps you get straight-from-the-source strategies so that you can gain the skills you need to create lasting relationships with the brands, agencies, and the partners you hope to work with.

From best practices for pitching to social trends on their radar, in each episode, our host Alle Pierce grabs the mic, turns on the charm and gets the scoop that’ll help propel your content creation business. Find each of these weekly podcast episodes on all major podcast streaming platforms.

Nicole Emerick the VP, Director of Social Media and Influencer Marketing at FCB Chicago is one of the original "influencer marketing pioneer", who in the early years of the industry's development founded the influencer marketing arm of global advertising agency FCB Chicago. She's worked on influencer marketing campaigns with brands like Botox, Blue Bunny, and GE Café. Before joining FCB, Nicole grew and sold a career blog, partnering with many brands along the way. Nicole is also a wife and mother, a Peloton and personal leadership junkie and loves helping marketers through transitions.

In this episode of "Happy Hour", Nicole Emerick is dishing on valuable insight such as:

• Why and how to establishing brand purpose, 
• Why followers aren't a priority in her partnerships, 
• Unlikely brand partnerships, 
• The importance of co-creating campaigns alongside brands, 
• Why brands actually aren't scary, 
• Operationalizing your platforms, 
• The power of search, 
• Why you should think twice about building your business solely on sponsored posts, 
• How to improve the chances of being found by an agency, 
• Why you should think about your public relations, 

and so much more! This power-packed interview is filled to the brim with information you'll need to pull out your notebook for!

Follow along with Nicole on Instagram at https://www.instagram.com/_nicoleemerick/

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About "Happy Hour"

We know you love hanging out with your content creator crush every week on the When Being Cliquish is Good ShowCast. And we love it too! But now, we’re bringing you “Happy Hour” in order to share even MORE knowledge with you from the people who are behind your favorite brands...

“Happy Hour” is the podcast-only segment of When Being Cliquish is Good that dives into the expert viewpoint of those working behind the scenes of popular brands. Sitting down with these influencer marketing industry experts helps you get straight-from-the-source strategies so that you can gain the skills you need to create lasting relationships with the brands, agencies, and the partners you hope to work with.

From best practices for pitching to social trends on their radar, in each episode, our host Alle Pierce grabs the mic, turns on the charm and gets the scoop that’ll help propel your content creation business. Find each of these weekly podcast episodes on all major podcast streaming platforms. 

In this episode you’ll meet Helen Berkun @helen_berkun an influencer, fashion photographer, stylist, creative director, shoe collector and mama. With 20 years in the fashion industry, she has run the gamut from editorial and advertising photography to celebrity styling and commercial print. This multi-talented girl lives, eats, sleeps and breathes fashion.

Born in the former USSR, Helen’s aesthetic is eclectic, trend-driven and artistic—a quality that runs through her family of painters, photographers and designers. After receiving a Fine Arts degree with a photography emphasis from Columbia College Chicago, Helen quickly established herself as an editorial fashion photographer, where she developed a keen eye for composition, lighting and art direction. Her photography is recognized for her fun, beautiful and poppy images.

Helen’s contagious personality and sense of style has made her one of the most in-demand fashion “IT” girls about town. A sought after host for fashion events in Chicago, Helen has gathered the city’s most well-heeled with luxe brands like Teen VOGUE, Neiman Marcus, Uncommon James, Parker NY, Urban Decay, Guess, Coach, Kate Spade, Furla, Thompson Hotel and many more.

Helen is based in Chicago with her husband and her awesome three kiddos. Helen frequently travels the globe and does it all in #BerkunStyles. She is the Contributing Travel Writer for CHLOE Magazine."

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You can follow along on her journey here in Chicago @helen_berkun!

We're also answering this weeks question from @honestfoodie_blog! 

Tune in to catch the Q&A!

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In this episode you’ll meet @jogrange a passionate content creator and the owner of @oakstsocial! Johanna Grange discovered her passion for digital media and branding after graduating from the University of Iowa with a Broadcast Journalism degree in 2000. 14 years of marketing experience in the ad world and the digital space empowered her to nurture relationships in the spa + wellness, restaurant and lifestyle brand markets. She approaches each partnership with a consultative approach empowering her clients to be a part of the process. Johanna believes that relationships are fundamentally built on honest feedback and real chemistry. It's the close-knit network of clients turned friends that encouraged her to turn her freelance projects into a full blown social media boutique firm @oakstsocial alongside her partner.

Johanna resides in the NorthShore with her husband, two daughters and rescue puppy. When she's not working, which is never, she enjoys planning date nights at new restaurant concepts, indulging in California pinot noir and playing dress up with her daughters, writing blog content and entertaining at home. She may or may not know all the words to every Disney ballad ever created.

You can follow along on her journey in Chicago and beyond @jacimariesmith!

We're also answering this weeks question from @carsonmlove!

Tune in to catch the Q&A!

————

Join the Cliquish Membership Club:

www.cliquish.co
 

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Shop Rent The Runway:

http://bit.ly/CliquishRTR

Code: CLIQUISH 

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“When Being Cliquish Is Good” ShowCast is the half talk show, half podcast for female content creators.

Let’s face it, life’s already hard as hell. And trying doing it as a woman who wears many hats; entrepreneur, wife, mom, friend, can sometimes feel pretty daunting. And when you mix in the roller coaster ride that is building an online presence and community - yikes!

That’s why we aim to champion real conversations that foster community, friendship, and ultimately remind us that every woman should have her own clique. And by clique we don't mean the “you-cant-sit-with-us type”, but the kind that brings together like-minded women and builds up rather than tears down.

We want to give you a space to shape your mindset to be smarter in business, tougher on nonsense, kinder to yourself and the know-how to thrive on the interwebs of the wildly unknown. “When Being Cliquish Is Good” is more than a tagline at Cliquish®, it’s a mindset. The bottom line – a woman can thrive when she’s got herself a healthy, kickass community, and we’re bringing this message to you weekly. 

In every episode, our host Alle Pierce grabs a glass of wine, cozies up in the cutest AirBnb and interviews some of the most inspiring women content creators from coast to coast. Get into our live ShowCast episodes on IGTV or stream each episode on all podcast streaming platforms.

In this episode, you’ll meet Ashley Torres, influencer, podcast host and founder of the lifestyle brand Everyday Pursuits. Before she became an entrepreneur, Ashley was a former CPA and got her start in the digital world working for brands like Revolve and Nordstrom.

Through Everyday Pursuits and her podcast, As Your Friend, Ashley inspires women to live their most fulfilled life through fashion, travel, and open conversations. 

When she's not engaging with the #EDPfam or creating content for her growing digital platforms, Ashley is enjoying the beach in her hometown of Venice, CA with hubby in hand.
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You can follow along on her journey here in Chicago @everydaypursuits!

We're also answering this weeks question from @kerrylaifatt! 

Tune in to catch the Q&A!

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Join the Cliquish Membership Club:
www.cliquish.co

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Shop Rent The Runway:

http://bit.ly/CliquishRTR

Code: CLIQUISH

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In this episode you’ll meet content creator and entrepreneur Jaci Marie Smith @jacimariesmith!! As a talented photographer from an early age, Jaci Marie Smith has always had an eye for capturing the beauty around her. Today, she travels all over the world while her creative eye propels her work as a multi-platform social media content creator. Jaci Co-Hosts the five-star rated podcast What We Said, is the Co-Owner of two vacation rental cabins (@getawayframe), in addition to creating and running her well-known brand on both YouTube (Jaci Marie), and Instagram @jacimariesmith.

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You can follow along on her journey in LA and beyone @jacimariesmith!

We're also answering this weeks question from @Mariah.Murdock!

Tune in to catch the Q&A!

————

Join the Cliquish Membership Club:

www.cliquish.co
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Shop Rent The Runway:

http://bit.ly/CliquishRTR

Code: CLIQUISH