The Showrunner

Hosting and running a podcast is (thankfully) a lot of fun. If it wasn't, most of us probably would have quit our shows a long time ago, because it is a lot of hard work. Aside from the personal satisfaction and minor ego boosts we get from hosting a podcast, there are two metrics that... Listen to episode

Have you ever felt like you're not qualified to host your podcast? Ever felt like you were way out of your depth with a certain topic or with a certain guest? Welcome to the club. Most of us have. In this episode of The Showrunner, Jonny and Jerod share their own experiences with facing a... Listen to episode

There is a time in every Showrunner's journey when we think about giving up, packing it in, and quitting. The common response is to keep pushing and stay focused. But not today. In this episode, Jerod and Jonny talk about when you should pack it in and quit your podcast. Quit your show, not quit... Listen to episode

We have a special guest on this week's episode: John Jantsch, the founder of Duct Tape Marketing and bestselling author of three books. John hosts the Duct Tape Marketing Podcast, and he preaches an angle about podcasting that not many are promoting. We discuss it on today s episode. John believes that leveraging a podcast is... Listen to episode

A Sponsorship is the most common method for achieving direct profitability from your podcast. Jerod just accepted the first sponsor for one of his shows after 4+ seasons without one. He and Jonny discuss a few lessons he learned along the way, and whether the "big announcement" email he sent his audience was a good... Listen to episode

After a mysterious few days during which several Showrunner listeners and course members were unable to submit new podcasts to iTunes … there is breaking news. Apple Podcasts Connect is here, and it's worth getting excited about. In this remarkably short episode of The Showrunner, Jerod and Jonny discuss: What Apple Podcasts Connect is, what... Listen to episode

Gary Vaynerchuk delivered the closing keynote on the opening day of Traffic and Conversion Summit 2016, and Jerod was there to see it. The next day, he and Jonny recorded an episode discussing the mindset-altering lessons Gary delivered. The episode opens with two important housekeeping notes: The Showrunner Podcasting Course is accepting new students until... Listen to episode

Starting a podcast is a lot of fun, has the potential to build you an audience of raving fans, and may earn you the right to become a Showrunner. All of this is excellent, but it may just be the tip of the iceberg. In this episode, Jerod and Jonny discuss the lessons Jonny learned... Listen to episode

Do you want people to know you and hear you? Or do you want people to trust you and listen to you? It's the choice between building authority and celebrity, and it's this week's topic on The Showrunner. First off, we have an important announcement: The Showrunner Podcasting Course is open again! But it's not... Listen to episode

Yes, it takes a lot of work to start a remarkable podcast. To create a podcast that builds an audience for you and your business, you need to determine your audience, choose a podcast format, create captivating artwork, and pre-record a month's worth of episodes. And you need to do all of this before you... Listen to episode