The Showrunner

Toby Lyles of TwentyFour Sound is the audio wizard behind the curtain here at Rainmaker.FM. With Jonny out this week, Jerod takes over the show and invites Toby to share some insights on how you can improve the quality of the audio you are delivering to your audience. This week's episode begins with Jerod sharing... Listen to episode

Sometimes inspiration overcomes planning. For this episode, we had planned to cover an entirely different topic, luckily the record button had been hit during our pre-call discussion, so we decided to roll with it. This conversation goes deep and was entirely unplanned, but it became a revelation for the two of us and we think... Listen to episode

Your fellow Showrunners, even those serving the very same niche(s) that you re serving, are not your enemies. 95 percent of the world has no idea what you re doing as a podcaster, so don t turn a cold shoulder to the few who do. We begin this week s episode with a discussion about the value of meeting... Listen to episode

We know we need to be constantly learning. It s the only way to get ahead, stay ahead, and sometimes just keep up. But can too much learning actually be a bad thing when it comes to the launch and growth of our shows? Yes. If we overcomplicate it. This week s new episode of The Showrunner... Listen to episode

And now for something slightly different. This episode was recorded backwards and worked surprisingly well (or did it?). This episode was inspired by a statement made by Roman Mars during his keynote presentation at Podcast Movement 2015. As you will hear, both Jerod and I have strong and opposing opinions about Roman's choice of words.... Listen to episode

Sponsorships are one of the most discussed topics in podcasting. For the most part, we all want to monetize our podcasts and get compensated for all the hard work we put into our shows. Well, there's good news and bad news … We begin this episode with a chat about Podcast Movement and Jerod decides... Listen to episode

While waiting for Sarah Koenig's closing keynote at Podcast Movement 2015, we recorded a full episode of The Showrunner from the exhibit hall floor. We figured we'd get it out to you as soon as possible. Reason 1: Because it was fun, the recording quality ended up being quite good, and we want to transfer... Listen to episode

As creatives, freelancers, entrepreneurs, and Showrunners, we have a tendency to get an idea, follow our gut, and jump straight into it without planning. As Showrunners, we agree that this can be sometimes be necessary, but not always the best plan. We begin this episode by with a quick discussion on the upcoming Podcast Movement... Listen to episode

The question of how much content to give away for free (and what to charge for it) always vexes online content creators. Fortunately, there is a rather simple rule of thumb to guide you. We begin this episode by following up on last week's listener question regarding which link is better to include in weekly... Listen to episode

You already know that guest blogging can be effective as a strategy for building a blog audience. But did you realize you can apply the same principles for growing your podcast audience? We explain in this week's new episode of The Showrunner. We begin with a brief discussion about one of great perks of running... Listen to episode