The Side Plan

Welcome to the Chaospreneur podcast series!

If you are an entrepreneur you are probably living in chaos right now, and things are not going to improve anytime soon.

But you know what, the world needs people like you!

I am sharing this bonus series of my podcast The Side Plan, my day to day learnings on how to keep building your business in times of chaos.

I am calling it Chaospreneur.

Simple, brutally honest advice from an online entrepreneur in the trenches.

I hope that you enjoy it and find it useful.

For more episode go to francanete.com

If you are creating content these days and building your online community around your business I don’t need to tell you how hard it is, right?

You are probably facing a few challenges right now:

• You don’t find the RIGHT target audience with which your content resonates.
• Some content gets some traction and other content doesn’t and, it doesn’t make any sense.
• Your content has some visits when you hit publish and share it on social media but after a few days, it gets lost on the internet.
• You have no time to create content consistently.

This is all normal if you are developing your content marketing strategy, because having some traction and see results takes time. Simple as that.

Luckily, I am interviewing this week on the podcast Arthur Gopak.

You can leave your review on iTunes here, a 5 ★★★★★ review will mean the world for me ;)

To see the episode show notes and much more go to: francanete.com/10

Ok, I’ve been there a lot of times.

You have created a new piece of content, you did your research, added lots of resources and actionable tips.

But when you hit publish, looks like nobody is interested in your content. Why? This is your topic and you are writing for your audience.

Let me tell you that behind that lays an uncomfortable truth. This is the fact that your audience is not interested in what you are talking about.

But let me be even more specific, because they actually don’t care about you, or me, they simply care about their problems.

And let’s be honest, that’s quite fair. They don’t owe you anything yet.

So in this episode, I am sharing with you the main reason why your audience is not paying attention to your content, and how you can fix this situation.

I’ll give you a clue using the words of my admired Joe Pulizzi:

“You are not the target of your content”

Did you enjoy the episode?

Please, don't forget to leave your ⭐️⭐️⭐️⭐️⭐️ review: francanete.com/itunes

Podcast show notes available here: francanete.com/podcast 

Even if you are aware of it or not, your brand leaves an experience to your customers.

The way your clients interact with you, talk about you, engage with you and value your business and services is based on the brand experience that they got.

Good news is that Dino H Carter, brand expert is here today to share his experience with you and help you create a remarkable brand experience that engages your current clients and attract new ones.

Dino is the founder and owner of D Branding, a consultancy firm based in California. He is an experienced brand expert and has helped clients from many industries.

He confessed to me that what he likes more about his job is to help business owners to get excited again with their businesses!

And today you will get all that advice here.

We talked about the beauty of using storytelling and content marketing to build a business with UNIQUE values that stand out from your competitors.

And How many businesses make the mistake of not having a ‘customer-centric” brand strategy and how you can solve this problem.

You will find this and much more in today’s episode interview so get ready your notepad to write down the great tips and strategies that Dino is sharing with us today.

And remember that if you enjoy the show you can leave your 5-star review on iTunes and share the episode with your friends, colleagues anyone who needs to improve their brand experience and build a remarkable business.

Did you enjoy the episode?

Please, don't forget to leave your ⭐️⭐️⭐️⭐️⭐️ review: francanete.com/itunes

Podcast show notes available here: francanete.com/podcast 

If you are growing your business using content marketing I am sure that you face this weird dilemma.

I know, weird name, but at least you are here reading what is this all about.

The thing is that when you are creating content and growing your business, you are investing a lot of time and resources in content creation and there is not much time left for other things.

Especially for us, small business owners and entrepreneurs.

You need time to create great content and attract new clients, but at the same time, you need that time to attend your current clients, right?

That’s the "Contentrepreneur" dilemma.

Well, in this week’s episode I show you how to repurpose your content to magnify the impact that you do with every piece of content.

Did you enjoy the episode?
Please, don't forget to leave your ⭐️⭐️⭐️⭐️⭐️ review: francanete.com/itunes

Podcast show notes available here: francanete.com/podcast

I want to share with you one of my biggest fears when I started creating content and sharing with my audience my knowledge and expertise.

I felt like a nobody. Totally ignore and undervalued by my clients.

That was a painful truth that I needed to deal with and I am sure you have suffered in one way or another as well.

It sucks, right?

I did this podcast episode to share with you some tips and tactics that I learned these years and how you can apply this to start building a meaningful business based on NON-REPLICABLE core values.

This is YOU and your STORY. That makes you unique and makes you connect with your true audience. That's the way you build a long-term business.

I'll tell you something, you can use many tools and techniques to put your products and services and content in front of your potential customers.  SEO, PPC, Facebook Ads, Instagram Ads, you mane it.

All that is cool. Great techniques that will help you grow your business.

Just one problem...

There are thousands of people doing the same.

So then what? What makes you different? What makes your clients choose YOU and STAY with you so you can build a lifetime client portfolio?

Of course, you need something else. You need to offer UNIQUE value but you need to build a real relationship with them first, even before they become your customers.

That journey starts by telling your unique story and connecting with your 1,000 true fans.

I tell you what I've learned about all this in today's episode.

If you have enjoyed this episode you can leave your 5 Star Review Here. Thanks!

Podcast show notes available here: francanete.com/podcast

In this episode, you are going to learn how to design a marketing strategy roadmap to deliver to your audience the content they need at the moment that they need it.

Because not everybody is at the same stage, right?

Imagine that you are helping your audience to learn some new skill, and let’s say the mastering that skill goes from 0 to 10:

• Zero - you’ve never done it before
• 5 - you have some practice but still a lot to do
• 10 - you a master in the field

I am sure that you agree with me if I say that they need different material to progress from they are right now

If you deliver basic materials to someone in “stage-5” they will feel bored and say something like: “Puff, I already know all this…

And if you deliver advanced material to someone who just has started, they will feel overwhelmed.

See? Even if they want to achieve the same goal —master skill “X”— they need different content to feeling excited and get progress.

This is what I am going to share with you in this podcast episode.

How to adapt your content marketing strategy roadmap to deliver different content to the different segments of your audience.

If you do so, you’ll provoke in your audience’s mind an amazing feeling that you are talking just for them, like if you were whispering into their ears exactly what they need to hear.

If you have enjoyed this episode you can leave your 5 Star Review Here. Thanks!

Podcast show notes available here: francanete.com/podcast

Welcome to The Content Way!

If you are creating content, and I'm sure that you are. You are probably asking yourself questions like:

Why should I keep creating content if nobody is reading it?

Or, Is my content generating any sales at all?

That's absolutely normal and the reason why your content is not giving you any immediate results is because of content marketing IS NOT instantaneous.

It takes time.

But other than that I am sure that there are a few things that you are missing in your content foundation and in this week's episode I'll be sharing with you the most important.

Some of them almost make me quit on my "content adventure"

If you have enjoyed this episode you can leave your 5 Star Review Here. Thanks!

Podcast show notes available here: francanete.com/podcast

Welcome to The Content Way!

I was always overwhelmed about the idea of becoming an expert until this simple switch will make me see myself as an expert in so many areas and I became an expert INSTANTLY.

If you have enjoyed this episode you can leave your 5 Star Review Here. Thanks!

Podcast show notes available here: francanete.com/podcast

Welcome to The Content Way!

We live in a great moment in history to be an entrepreneur, every day more independent professionals are changing the way we do business. But there are is a HUGE question: How are you going to stand out of the crowd?

This is and much more in today's episode!

If you have enjoyed this episode you can leave your 5 Star Review Here. Thanks!

Podcast show notes available here: francanete.com/podcast