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Today we are talking about signs that define Toronto! Featured today is Kurt Kraler, a registered Architect (OAA) and project manager at ERA Architects and co-creator of the book “The Signs That Define Toronto”.

In this episode you’ll better understand how and why signs can tell us so much about the changing culture of a city, including iconic signs like Honest Ed’s, Tip Top Tailors and Zanzibar (and why the latter is particularly unique). You’ll learn how signs can shape community identities, Queer signage in Toronto, and why signs in Toronto changed after 1911. 

You’ll hear Kurt’s big a-ha moment in the final stages of finishing his book, the importance of shifting policy around historical sign preservation, and a San Fransisco advocacy group’s approach to restoring and preserving neon signage within their city.

Brave Creative Human: Embrace Failure, Reframe Imposter Syndrome, and Be Unapologetically You is available in paperback and as an ebook!

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