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Our interview with Sigurd Bank is gettin' real cozy. Sigurd—our Danish buddy who is the founder and creative director of mfpen—was kind enough to host us during Copenhagen Fashion Week and open up on pod about his struggles with copywriting, the lifespan of his signature baseball hats, creating products that make sense over just making money, worst dinner party neighbors, his thoughts on CPHFW, explaining Hygge to two ignorant Americans, vacation for him is taking a tour de nap, the father of the year's health and wellness journey, how mfpen's fireman jacket production delays made it hype, when listening to people outside the brand backfires, being your own harshest critic, the mental toll of being a LVMH Prize semifinalist, everything the brand has planned for their 10 year anniversary including some breaking collab news, working at a Mexican bar to buy bolts of fabric, not taking on any investment, burning corduroy with lasers, how factories sell brands new technology, and much more big brain banter on Sigurd Bank's interview with The Only Podcast That Matters™.