Sign up to save your podcasts
Or
Share The Silicon Valley Fallacy: What You Need to Know
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Silicon Valley Fallacy: What You Need to Know
This story was originally published on HackerNoon at: https://hackernoon.com/the-silicon-valley-fallacy-what-you-need-to-know.
The myth that a great product sells itself is a costly delusion. Undervaluing sales and marketing is how good products fail.
Check more stories related to business at: https://hackernoon.com/c/business.
You can also check exclusive content about #sales-and-marketing, #founder-advice, #gtm, #silicon-valley-fallacy, #sales-strategy, #leadership, #management-and-leadership, #team-management, and more.
This story was written by: @mtrifiro. Learn more about this writer by checking @mtrifiro's about page,
and for more stories, please visit hackernoon.com.
Technical founders often believe a great product will sell itself, but this is a dangerous fallacy. They undervalue sales and marketing, which are crucial for success. The "product" should be seen as the entire customer journey, and the sales/marketing team should be integrated with engineering from the start, not hired as an afterthought. Companies that build strong sales and marketing muscles are the ones that last.
View all episodes
By HackerNoonThis story was originally published on HackerNoon at: https://hackernoon.com/the-silicon-valley-fallacy-what-you-need-to-know.
The myth that a great product sells itself is a costly delusion. Undervaluing sales and marketing is how good products fail.
Check more stories related to business at: https://hackernoon.com/c/business.
You can also check exclusive content about #sales-and-marketing, #founder-advice, #gtm, #silicon-valley-fallacy, #sales-strategy, #leadership, #management-and-leadership, #team-management, and more.
This story was written by: @mtrifiro. Learn more about this writer by checking @mtrifiro's about page,
and for more stories, please visit hackernoon.com.
Technical founders often believe a great product will sell itself, but this is a dangerous fallacy. They undervalue sales and marketing, which are crucial for success. The "product" should be seen as the entire customer journey, and the sales/marketing team should be integrated with engineering from the start, not hired as an afterthought. Companies that build strong sales and marketing muscles are the ones that last.