Are you impatient and want to know if things work like... NOW? (Definitely not me... not ever... 👀) Today we're exploring exactly how I'm testing the effectiveness of your messaging... but faster, with using low cost ads. We'll look at two ad options: boosting a post and thruplay campaigns in Ads Manager.

I'll walk you through the process of each, how to choose your goals, how to interpret the data and evaluate the efficacy both qualitatively and quantitatively. And there's a lil bonus at the end with a more advanced strategy about how you can build a warm audience through running cold ads (scratching your head?... all will be revealed!).

Quick overview of what we cover:

• How to implement a messaging testing strategy by allocating $20 for each test to quickly determine if your messaging resonates
• A beginner-friendly method of running ads that most ad gurus will tell you to RUN from... but works really well
• The key performance metrics / KPIs to track around profile visits, followers, and video engagement to measure messaging effectiveness
• Why you can re-imagine ads as your trusty lab partner helping you conduct an experiment to make your business better
• The threshold you need to hit before making any judgements about how the ad is performing
• How you can use these strategies to help mitigate risk when running larger campaigns

RESOURCES: 

• Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Book a call to work with Soulpreneur to grow your business
• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

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This episode was first published at soulpreneur.co/066. 

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

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