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In a world where you've got just 8 seconds to make your message stick—what do you say and how do you say it? 

This episode breaks down The Micro-Script Rules by Bill Schley, a game-changing read for any small business owner or personal brand builder. 

🔍 What’s Covered in This Episode:

• The 4½ micro-script rules every marketer needs to know
• Why your brand message is probably too long—and how to fix it
• The secret behind slogans that outlive political campaigns
• How to craft messaging your audience will want to repeat
• Rookie mistakes entrepreneurs make when sharing their story
• What makes a micro-script work

Get your copy! 

The Micro-Script Rules - 2nd Edition: How to tell your story (and differentiate your brand) in a sentence ...or less by Bill Schley 

📚Past  Book Review Episodes :

• Positioning, The Battle For Your Mind by Al Ries, Jack Trout, et. al https://www.buzzsprout.com/1139753/episodes/11277323
• Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant by W. Chan Chim and Renée Mauborgne https://www.buzzsprout.com/1139753/episodes/10592058 
•  Building A Story Brand By Donald Miller https://www.buzzsprout.com/1139753/episodes/9450173 

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Thank you for listening in! See you next week.