Brilliantly Wrong: Marketing, Mastery, and Startup Growth

The Simplicity Paradox | Experimentation Metrics | Turning Things Off

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In this solo episode of Brilliantly Wrong, host Alex Stonehouse dives into three critical topics shaping the future of startup marketing:

  • Getting Comfortable Turning Things Off – Why scaling back outdated or ineffective strategies is a sign of leadership, not failure, and how to focus on what truly matters for your team and business.
  • Mastering Experimentation Metrics – The importance of tracking and learning from your experiments to foster innovation and make informed decisions as a marketing leader.
  • The Simplicity Paradox – How B2B SaaS startups can balance backend complexity with the simplicity customers crave, and why emphasizing ease of use can drive higher value.
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    Brilliantly Wrong: Marketing, Mastery, and Startup GrowthBy Alex Stonehouse