The Simpsons Sage Polaris joins us on the Join Up Dots podcast to share her secrets of copywriting success. As a soon to be Mum, Sage was inspired to create and run her own business to effectively take control of her time and future like so many future mothers have the urge and desire to do. Ten years later, she’s built a thriving copywriting business, with the underlying intention of supporting women who want to make money from home, giving them the confidence to go after their dreams. What is the secret behind her success? One of her secret weapons is her ‘Simpsons Policy.’ She’s adapted the Simpsons with DISC personality profiles, usually used for hiring and team-building, to a color-coded copy system that helps writers appeal to 4 buyer types on sales pages, Facebook ads, and any landing page. We’re constantly told that if you’re talking to everyone you’re reaching no one, and that appealing to multiple audiences on the same page is a jumbled mess. But she says when you apply this framework skilfully, you can dramatically improve your conversion rate by speaking directly to the different kinds of buyers, within an audience, that land on your page. So when did the Simpsons reveal themselves as future business partners? And where were the copywriting mistakes that she made in the past that held her back when she wanted to power forward? Well lets find out as we bring onto the show to start joining up dots with the one and only Sage Polaris