The Singer Saved by Sales

In this episode, Jordan Schreiner discusses the significance of networking for artists, emphasizing the need to build genuine relationships rather than superficial connections. He provides practical strategies for both online and in-person networking, highlights common mistakes to avoid, and encourages listeners to step out of their comfort zones to foster meaningful connections. The conversation aims to shift the mindset around networking from a daunting task to an essential skill for career advancement.

In this conversation, Jordan Schreiner discusses essential financial literacy concepts tailored for musicians. He shares his personal journey with money management, emphasizing the importance of budgeting for inconsistent income, building an emergency fund, preparing for taxes, and creating additional income streams. Jordan provides actionable steps and resources to help artists take control of their finances and improve their financial literacy.

In this episode, Jordan Schreiner discusses the importance of authentic marketing and personal branding for artists and entrepreneurs. He emphasizes the need for storytelling over self-promotion, sharing personal experiences, and creating valuable content that resonates with audiences. The conversation covers strategies for content creation, the significance of social media engagement, and the evolution of personal branding in the digital age.

Takeaways

• Marketing is about connecting with people, not just selling.
• Personal branding is crucial for visibility and trust.
• Authenticity in branding leads to better engagement.
• Storytelling should replace self-promotion in content.
• Sharing personal struggles can create relatability.
• Content should provide education, entertainment, or value.
• Consistency in posting is key to building an audience.
• Utilizing different content formats can enhance reach.
• Social media presence is essential for modern artists.
• Engagement with followers fosters community and trust.

In this episode, Jordan Schreiner emphasizes the importance of structure for artists, advocating for a practice he calls 'CEO time.' He explains how artists can benefit from planning their careers like a business, focusing on strategic actions rather than reactive responses. The episode covers practical strategies for implementing CEO time, including planning content and income, and encourages listeners to treat their planning sessions with the same importance as rehearsals. Jordan shares personal experiences and actionable tips to help artists manage their time effectively and reduce stress.

In this episode, Jordan Schreiner discusses the importance of adopting a CEO mindset for artists, emphasizing the need to treat their artistic careers like a business. He outlines five essential business functions that every artist should implement to thrive in their careers: CEO time, marketing, sales, client experience, and back office management. By strategically planning and executing these functions, artists can build sustainable careers that allow them to focus on their art while ensuring financial stability.

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In this episode, Jordan Schreiner discusses the importance of strategic financial planning for artists, particularly those without generational wealth. He emphasizes the need to be proactive in managing audition costs and building income streams to support an artistic career. The conversation covers practical steps for budgeting, creating savings accounts, and leveraging digital presence to enhance career opportunities. Schreiner encourages artists to shift from a reactive to a strategic mindset to navigate the challenges of the audition process and achieve success in their careers.

In this episode, Jordan Schreiner discusses how artists can effectively utilize their off-season to prepare for the upcoming audition season. He emphasizes the importance of updating materials, refreshing repertoire, recording early, financial planning, and building systems for efficiency. The conversation encourages self-assessment and intentional growth, reminding artists that the off-season is an opportunity for both rest and rebuilding.

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In this episode of the Singer Saved by Sales podcast, Jordan Schreiner discusses the often-avoided topic of money among artists. He provides practical tools and scripts for setting rates, asking for deposits, negotiating confidently, and following up on payments. The conversation emphasizes the importance of valuing one's artistry and time, reframing money as a tool rather than a taboo subject, and encourages artists to advocate for themselves financially to achieve greater success.

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takeaways

• Talking about money makes us freak out.
• We are not just hurting our own bank accounts.
• If you do not have confidence in your rates, no one else will.
• Deposits are a commitment and protect your time.
• Negotiations do not mean lowering your worth.
• Boundaries equal respect.
• Get it in writing, get it in a contract.
• Money is a tool, money is not taboo.
• Your art is valuable. Your time is valuable.
• Empower yourself to have these conversations.

In this episode, Jordan Schreiner discusses the essential digital skills artists need to thrive in the evolving creative economy. He emphasizes the importance of building a personal brand, creating an email list, mastering content creation, understanding affiliate marketing, and learning sales techniques. Each skill is explored in detail, providing actionable insights for artists to enhance their online presence and financial stability. 

00:00
The New Era for Artists

06:05
Building Your Personal Brand

09:18
The Importance of Email Lists

10:37
Content Creation in 2025

13:06
Understanding Affiliate Marketing

14:58
Mastering Sales Skills

In this episode, Jordan Schreiner discusses the importance of time management for artists, sharing insights from his 12-year journey in building an online voice business. He emphasizes the chaos phase that many artists experience and offers practical tips for improving productivity, such as theming days, using time blocks, and setting non-negotiables. The conversation highlights the need for better systems and boundaries to manage time effectively and reduce burnout.

• Time management is a skill that can be learned.
• Artists often experience a chaos phase in their careers.
• It's not about having more time, but better systems.
• Identifying where time is wasted is crucial for productivity.
• The 80-20 rule can help focus efforts on impactful actions.
• Theming your days can enhance productivity.
• Using time blocks is more effective than to-do lists.
• Setting non-negotiables helps maintain focus and structure.
• Buffer time is essential to reduce stress between tasks.
• Taking messy action is key to building a time management system.