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The Single Biggest Myth in Digital: Content is Expensive (Thinks Out Loud Episode 275) – Headlines and Show Notes

Every day, folks from our team hear marketers at companies large and small talk about how much their content marketing efforts cost. And, they’re not wrong. They often are spending too much money on content. But they’re also buying into the single biggest myth in digital. It’s not that content is expensive. It’s that — for any number of reasons — their content doesn’t do what it’s supposed to. Maybe they don’t measure it effectively. Maybe it doesn’t drive clicks or links or shares. Maybe it doesn’t convert. But content is not expensive. Content that no one sees is expensive. Content that doesn't convert is expensive. But content that does its job is the best investment you can make in your business.

In this episode of Thinks Out Loud, we blow up the single biggest myth in digital marketing: content is expensive. Company founder andThinks Out Loud host Tim Peter looks at why content is expensive for some companies — and how you can make it be not only a solid investment, but the best investment around.

Curious to learn more? Here are the show notes for you:

Relevant Links – The Single Biggest Myth in Digital: Content is Expensive (Thinks Out Loud Episode 275)

* Content is King, Customer Experience is Queen

* What is More Important Than Marketing?

* Content is Still the King

* For Travel Marketers, Content is Still King

* How Hotel Marketers (and Everyone Else, Too) Can Engage Your Secret Sales Force

* Mike Moran on Content Marketing, Site Search, and AI: The Thinks Out Loud Interview

* The Rebirth of Trusted Gatekeepers (Thinks Out Loud Episode 307)

* Is Content Still King or Have the Gatekeepers Won? (Thinks Out Loud Episode 328)

* Is Content a Strategic Product for Your Business? (Thinks Out Loud Episode 319)

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