Marketing. Writing. Life. This season of The Sistercast will focus on Marketing. In this episode, Zoe and Amanda discuss Christmas marketing. Black Friday is the new Boxing Day in Canada. Should you market during this crowded time of year? Connect with Zoe York on Twitter: @ZoeYorkWrites

Marketing. Writing. Life. This season of The Sistercast will focus on Marketing. In this episode, Zoe and Amanda discuss email marketing. How often you should send emails, the content and a subject line that will skyrocket your open rate. Connect with Zoe York on Twitter: @ZoeYorkWrites

Marketing. Writing. Life. This season of The Sistercast will focus on Marketing. In this episode, Zoe and Amanda discuss the phenomenon that is the Pumpkin Spice Latte. And, with enough marketing, can ANY product take off? Connect with Zoe York on Twitter: @ZoeYorkWrites

Marketing. Writing. Life. This season of The Sistercast will focus on Marketing. In this episode, Zoe and Amanda get caught up and discuss this tweet from Zoe. Writing tip: Your process doesn't have to change. You just need to get to the point that you are more confident about your process. — Zoe York / Ainsley … Continue reading "Season 3/Episode 3: Your writing process doesn’t have to change…"

Marketing. Writing. Life. This season of The Sistercast will focus on Marketing. In this episode, Zoe and Amanda discuss the saying “You waste 50% of your marketing budget… you just don’t know what 50%”. Plus, Zoe shares the news that she is releasing a NON-Fiction book. Connect with Zoe York on Twitter: @ZoeYorkWrites

Marketing. Writing. Life This season of The Sistercast will focus on Marketing. In this episode, Zoe discuses the how the process of training to run  a (half) marathon is similar to the training that goes into writing. The only way to challenge yourself is to shift gears. Oh… and yes Zoe did run a half marathon … Continue reading "Season 3/Episode 1: Writing a novel is like running a marathon and requires training too"

This is part 4 of a 4 part series adapted from workshops Zoe has previously presented at romance writing conferences. She is excited to share the “breakout sessions” content with anyone that wants to learn more about branding for the romance writer. Episode 4: What Should You Write Next?   Connect with Zoe York on … Continue reading "[Ep.4] Breakout Sessions with Zoe York – Branding for the Romance Author"

This is part 3 of a 4 part series adapted from workshops Zoe has previously presented at romance writing conferences. She is excited to share the “breakout sessions” content with anyone that wants to learn more about branding for the romance writer. Episode 3: Marketing tricks for your marketing toolbox   Connect with Zoe York … Continue reading "[Ep.3] Breakout Sessions with Zoe York – Branding for the Romance Author"

This is part 2 of a 4 part series adapted from workshops Zoe has previously presented at romance writing conferences. She is excited to share the “breakout sessions” content with anyone that wants to learn more about branding for the romance writer. Episode 2: Backlist Grab a note book + a cup of tea! Let’s … Continue reading "[Ep.2] Breakout Sessions with Zoe York – Branding for the Romance Author"

This is part 1 of a 4 part series adapted from workshops Zoe has previously presented at romance writing conferences. She is excited to share the “breakout sessions” content with anyone that wants to learn more about branding for the romance writer. Episode 1: Your Content Is Your Brand. Grab a note book + a … Continue reading "[Ep.1] Breakout Sessions with Zoe York – Branding for the Romance Author"