Coffee with Carma | Episode 445

If book marketing feels like pushing a boulder uphill, you’re not alone. You’re not failing either. In this episode, I explore the 2,000-year-old myth of Sisyphus. It shows that exhaustion isn’t the real issue. Also, effort alone won’t solve the problem. I share three strategic questions every author should be asking. I argue that we should treat book marketing as an ongoing experiment, not a one-time performance you have to get perfect out of the gate. If you are ready to stop the loop, this one is for you.

Questions This Episode Answers:

* Why does my book marketing feel like it never gains traction no matter how much I do?

* How do I know when to keep pushing a book marketing strategy versus when to change it?

* What is AEO, and can it actually improve book sales?

* How often should I evaluate what’s working in my book marketing?

* What should I do before I try another book promotion idea?

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