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The Skill Point Podcast - Levelling-up Recruitment Marketing episodes
- Bonus Level 4 - Recapping 6 Months of Recruitment Marketing Lessons - Haydn Morgans
Welcome to the final episode of The Skill Point Podcast’s first season!
It’s been over six months of value-packed interviews with some leading voices from the recruitment marketing industry, and we’ve learned a lot.
This Bonus Level is a handy recap of some of the biggest lessons, core topics and best moments from the last 19 episodes, complete with clips from our all-star guests.
Tune in to revisit the highlights of the season and get a little bonus content from Haydn himself 👾
The Skill Point Podcast is brought to you by Search Stack, a digital marketing agency that’s transforming how recruiters create content.
Check out some of Search Stack’s work here: Search Stack
33 min - How to Perfect Your LinkedIn Ad Campaigns with Justin Rowe
Welcome to another episode of The Skill Point Podcast!
Episode 19 saw your host, Haydn Morgans, sit down with the Founder of Impactable, which is a b2b marketing and ads agency.
Justin joined us to talk about all things ads - specifically using LinkedIn paid ads to boost your recruitment company content and build trust with your audience.
Listen in to earn your next Skill Point (and boost your ad game by 106%) 👾
The Skill Point Podcast is brought to you by Search Stack, a digital marketing agency that’s transforming how recruiters create content.
Check out some of Search Stack’s work here: Search Stack
The Skill Point Podcast is brought to you by Search Stack, a digital marketing agency that’s transforming how recruiters create content.
Check out some of Search Stack’s work here: Search Stack
56 min - How to Use Podcasts for Recruitment Marketing with Robert Hanna
Welcome to Episode 18 of The Skill Point Podcast!
On this episode, your host Haydn Morgans was joined by Robert Hanna, who is a legal community builder and the host of the Legally Speaking Podcast & Founder at KC Partners.
Robert’s background is in legal recruitment, and he has fascinating insights into the world of recruitment marketing and content creation.
The pair dug into Robert’s strengths as a podcaster, covering his expert advice on podcasting and creating evergreen content, as well as touching on the NFTs and Web3 work that is currently inspiring him.
Tune in for another great episode, and to earn your next Skill Point! 👾
Enjoying the podcast? Want to start your own? Download our Ultimate Guide to Starting a Recruitment Podcast eBook here.
The Skill Point Podcast is brought to you by Search Stack, a digital marketing agency that’s transforming how recruiters create content.
Check out some of Search Stack’s work here: Search Stack
51 min - Insights for Marketing Managers with Jade Brar-Haase
Welcome to Episode 17 of The Skill Point Podcast!
On this episode, your host, Haydn Morgans, was joined by Jade Brar-Haase, the Marketing Director at Murray McIntosh & Associates, to talk all things marketing management.
In this episode the pair covered topics from building a successful recruitment website to navigating the transition from one marketing role to another.
Jade also shared her insights from the dissertation that she’s writing on the value of marketing after the pandemic.
Listen in to earn your next Skill Point! 👾
Enjoying the podcast? Want to start your own? Download our Ultimate Guide to Starting a Recruitment Podcast eBook here.
The Skill Point Podcast is brought to you by Search Stack, a digital marketing agency that’s transforming how recruiters create content.
Check out some of Search Stack’s work here: Search Stack
1 hr 4 min - Getting Creative in Recruitment Marketing with Jess Cook
Welcome back to The Skill Point Podcast!
In this episode, Haydn sat down with Jess Cook, the Head of Content at LASSO and Co-host of That's Marketing, Baby, to talk about creativity in marketing.
Jess’s background is in copywriting and creative direction for b2c brands, where she worked until 2019. From there she moved into content marketing and has been making waves in the industry ever since.
They shared how small teams can compete with big players, how to make your work stand out in an AI saturated space and why creativity is so important in marketing.
Listen in to earn your next Skill Point! 👾
Enjoying the podcast? Want to start your own? Download our Ultimate Guide to Starting a Recruitment Podcast eBook here.
The Skill Point Podcast is brought to you by Search Stack, a digital marketing agency that’s transforming how recruiters create content.
Check out some of Search Stack’s work here: Search Stack
57 min - Measuring the ROI of Recruitment Marketing with Matt Comber
Welcome to another episode of The Skill Point Podcast!
This week, your host, Haydn Morgans, was joined by Matt Comber, the CEO at SourceFlow.
The pair dove into topics like mental health, marketing ROI and recruitment websites. They shared their tricks of the trade for making the most out of your processes, from data analytics to designing a website.
The pair also opened up about their own mental health struggles, leading on to how leaders can support their staff in the workplace. This topic is particularly relevant during May, which is Mental Health Awareness Month.
Tune in to earn your next Skill Point! 👾
Enjoying the podcast? Want to start your own? Download our Ultimate Guide to Starting a Recruitment Podcast eBook here.
The Skill Point Podcast is brought to you by Search Stack, a digital marketing agency that’s transforming how recruiters create content.
Check out some of Search Stack’s work here: Search Stack
1 hr 14 min - Creating Marketing Strategies for Recruitment Companies with Claire Stapley
Welcome to another episode of The Skill Point Podcast!
In this episode your host Haydn Morgans was joined by recruitment copywriter and strategic marketing consultant Claire Stapley.
Claire is a freelancer who has been working in the recruitment industry for over a decade, developing her specialist knowledge across a number of disciplines.
Haydn and Claire dove into the importance of human copywriters in the Chat GPT age, covering everything from a unique tone of voice to the nuances of good writing, as well as discussing the importance of a marketing mindset for recruitment companies.
Listen in to earn your next Skill Point! 👾
Enjoying the podcast? Want to start your own? Download our Ultimate Guide to Starting a Recruitment Podcast eBook here.
The Skill Point Podcast is brought to you by Search Stack, a digital marketing agency that’s transforming how recruiters create content.
Check out some of Search Stack’s work here: Search Stack
1 hr 2 min - Social Selling for Recruiters with Jamie Rose
Welcome back to the Skill Point Podcast!
This week, Haydn was joined by Jamie Rose, a Social Selling Coach who specialises in the recruitment sector.
Jamie left his recruitment business in December 2022 to focus on building personal brands and levelling-up recruiters prospects through social sales. As an active presence on LinkedIn, his insights into professional branding are invaluable.
In this episode Haydn and Jamie break down high performing, purposeful and value driven personal branding, and explain how you can use your platform to sell socially.
Tune in to earn your next Skill Point! 👾
Enjoying the podcast? Want to start your own? Download our Ultimate Guide to Starting a Recruitment Podcast eBook here.
The Skill Point Podcast is brought to you by Search Stack, a digital marketing agency that’s transforming how recruiters create content.
Check out some of Search Stack’s work here: Search Stack
1 hr 12 min - BONUS LEVEL 3 - How to Host a Purposeful Recruitment Podcast - Haydn Morgans
Haydn’s back with another Bonus Level of The Skill Point Podcast!
This time he’s taking us on a deep dive of starting your own recruitment podcast.
Haydn shares everything he’s learned from hosting his own podcast and working with Search Stack’s clients to produce and promote their shows too.
This Bonus Level covers everything from the business case for podcasts to the powerful content marketing you can create from them.
Tune in to earn your next Skill Point 👾
Enjoying the podcast? Want to start your own? Download our Ultimate Guide to Starting a Recruitment Podcast eBook here.
The Skill Point Podcast is brought to you by Search Stack, a digital marketing agency that’s transforming how recruiters create content.
Check out some of Search Stack’s work here: Search Stack
26 min - Marketing Recruitment Through Events with Elle Nash
Human connections are one of the cornerstones of the recruitment industry.
Networking and events are some of the best ways for recruiters to expand their talent pools, so learning to leverage them is a fantastic way to market your recruitment solutions.
In this episode we spoke to Elle Nash, the Senior Marketing Executive at Camino Partners Ltd about how to create effective events.
We covered the best way to get content from your events, nurture relationships with attendees and promote your business.
Tune in to earn your next skill point 👾
Enjoying the podcast? Want to start your own? Download our Ultimate Guide to Starting a Recruitment Podcast eBook here.
The Skill Point Podcast is brought to you by Search Stack, a digital marketing agency that’s transforming how recruiters create content.
Check out some of Search Stack’s work here: Search Stack
54 min
About The Skill Point Podcast - Levelling-up Recruitment Marketing
From the publisher's feed
The Podcast on a mission to level-up the recruitment marketing industry, by digging deep into the success, failures, tactics, and insights from leading experts in and outside of the industry.