The Small Business Lounge With Tracy Heatley

The Small Business Lounge With Tracy Heatley

By Tracy HeatleyBusinessMarketing
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The Small Business Lounge With Tracy Heatley episodes

  • How To Monitor Your Marketing Activities

    Three game changer steps that could save you a fortune on ineffective marketing, or make you more money for your business using these winning formulas.

    Knowing why and how to monitor your marketing activities is crucial. It could be the difference between marketing success and spending precious time wondering what's working, and what's not.

    Here are some actionable ways that you can implement some simple measures to monitor your marketing activities, so that you know exactly what works best for your business.

    13 min
  • Managing Change To Impact Marketing

    This episode is about managing change to have a positive impact on small business marketing. Tracy talks about the fundamentals of managing change and takes you through key steps that you can take to prepare for marketing success.

    12 min
  • The Magic Of Mistakes

    Business owners often long to have the perfect business, magnificent marketing and properous profits. No one likes to make mistakes. Plus, we often link them to failure. This episode turns this on its head to focus on the magic of mistakes, and how to rid fear when it comes to small business marketing. Actionable tips that you can implement now, with an honest review of how you can reframe your focus to achieve a positive outcome.

    10 min
  • Large Business Versus Small Business Marketing

    There are distinct differences between large business and small business marketing. There is, however, a place for both. This episode highlights core differences and pinpoints the key advantages that business owners can embrace when it comes to small business marketing. As always, you'll get some cracking tips that are fundamental to your marketing success.

    13 min
  • Recession Proof Marketing
    "There's a recession coming", they say! Here's some actionable, easy and cost effective ways to implement recession proof marketing for your small business. Marketing doesn't have to cost the earth and here's how.
    13 min
  • How To Develop Your Marketing Mindset
    Mindset matters in all aspects of business but especially marketing. This episode guides you through why having a marketing mindset is important. Plus, it's packed full of easy-to-use techniques to develop your marketing mindset, so that you get better results. It's a game changer!
    13 min
  • Service Providers Know Your Worth

    This episode is specifically for small business owners who have a service based business. It's packed full of actionable tips and advice to know your value when it comes to marketing your services, and how to avoid the 'worthless trap' that many service providers fall into.

    19 min
  • Differences Between Sales And Marketing - How One Can't Exist Without The Other
    The age old dilemas of sales and marketing. Which comes first? What's most important? How can they both work together? This episode outlines the difference between the two and how both must exist in harmony for a small business to be successful. Hints, tips and actionalable suggestions on how to have both working together in your business, so that you maximise every opportunity and offer your customers what they require.
    10 min
  • Small Business Marketing Mix Part Three

    This is the third and final part of the marketing mix trilogy episodes. This episode is all about packing, physical evidence and positioning. It's packed full of guidance on how to finalise your small business marketing mix. Useful and actionable tips will be offered, so that you can apply the suggestions to your small business. This is best used in conjuction with episods 25 and 26.

    9 min
  • Marketing Mix Part Two

    Your Markeitng Mix part two of three episodes. This episode is all about the place and promotion elements of the marketing mix. Included is marketing strategy guidance on how to develop your own marketing mix for your small business. Diverse approahes are offered, so that you can choose what's right for you and your business. Actionable tips that are easy to use are included.

    Find out more about the author Chartered Marketer, Tracy Heatley, and her Better Marketing services at www.tracyheatley.com

    12 min

About The Small Business Lounge With Tracy Heatley

From the publisher's feed

Introducing a podcast dedicated to empowering small business owners worldwide with business and marketing know-how. Join Tracy Heatley, a renowned business author, award winning broadcaster,…