THE SMALL BUSINESS OWNER PODCAST with Rachel Klaver

If I could get my Christmas wish in early (very early!) it would be this: That you will get to Christmas Day with a good amount of profit in your account and you’ll be able to do more than wish you were napping all day over the stat days!

This is your time of the year for you to maximise your profit, put some extra away for some of the leaner months, and move a whole heap of stock. And to do that, we need a plan.

Of course when we say Christmas we know that this upcoming quarter has far more in store for us from Labour Day, to Black Friday and to the Yuletide bleary eyed shopping to get everything done and dusted for Summer holidays.

In today’s episode, we’re talking what options you have around promotional periods and themes for the season, why you need to consider which types of promotion goes with which event, and how to target the marketing to five different shopping types.

You are often training your customers to wait for sales, and this can eradicate your margins, prevent growth and cannibalize your own business. This has to stop!

“I know that for some businesses, they have trained me to be a bargain hunter, I only ever buy from the sales because they have sales all the time. Other businesses, I will think about what I'm buying and I'll buy high value prices I never would consider asking for the sales”

This quarter is huge - so I’m also inviting those who want to dig a bit deeper to come along to a webinar with me on October the 7th to make a plan, and get some extra help. The link is in the show notes. 

Today we’re covering

• Why profit is the measure over turnover


• What not to do during this period


• What products you should never discount


• What four types of promotional offers you should use


• How to pull in different buying personas


• What options you have as an independent retailer


• How to tie this together into a quarterly promotional plan

Important Links

Webinar: ECommerce Success - how to make 2021’s last quarter count

MAP IT Marketing Facebook Group

The Ultimate ECommerce Checklist

Other recommended Episodes

Growing to 150k followers in just a few months on Instagram

How Pepper and Me was built on community

What you must do before spending a cent on Facebook Ads

What you can do on your website today to improve your ECommerce sales

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

Have you ever wondered how to get over a hundred thousand followers in a year on Instagram?

I know I have! So I was thrilled that Lucas O’Keefe agreed to share exactly what he did to grow his account by over 150 thousand followers in a year, using engagement and community building methods.

"So my big takeaway it's been, you know, in a world where we need consistency, we need content, to just share our message and build that community. Start with one platform, One soapbox to stand on and make that a thing"

In March 2020, Lucas had a small instagram account for a social media agency “On the Clock Media” During the first wave of the Pandemic, Lucas made the call to focus on growing his Instagram profile, and changed his account to his name “Lucas O’Keefe”

At the time of booking Lucas on my podcast, he had grown to 100 thousand followers. By the time we recorded it, he’d reached 150 thousand, and only a few weeks later has gained over ten thousand more.

In this episode, Lucas shares (for the first time) the time and effort that he poured into growing his account, why he reckons personal brands should start with a single platform focus, and what all business owners can do to grow their accounts.

We also talk about the importance of being something “a little bit different” and how this helps your content to stand out. 

“Find that one thing or those two or three things that are going to get people talking about you.There are so many different ways to work to make it work for you, but you have to stand out"

For small business owners who are sitting in the space between building a business, and growing a personal brand, this episode can help you work through what elements you can take from his learning, and what you might need to adjust. 

Lucas also shares great insights around what’s working on Instagram at the moment (and what’s not) and why we need to use Instagram the way the algorithm wants us too.

One of my very favourite quotes from the podcast helped me up my game when it comes to commenting on other people’s posts. As Lucas said:

"Every time you comment, you are leaving a little tiny billboard that someone might see that brings them back to your page for content, right, and it can feel overwhelming because like I said, tiny, tiny billboard.”

Today we’re covering

• How much time it took Lucas every day to grow his audience


• What tactics be believes are key


• How reels can increase your reach


• What commenting on other people’s posts can do for you


• Why carousel posts are used on marketer’s accounts


• Whether you should stick to one platform at a time


• Whether a large account leads to business

Important Links

Lucas’ content calendar

Lucas O’Keefe on Instagram

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

Five years ago, Cherie Metcalfe started a business selling salts, laid out on a duvet cover at a local market. Her goal was simply to contribute to the family income, without having to return to the late night life of cooking in a hospitality business.

"I never had any money to put into the business. Every dollar I've put in started from money I earned from selling salts off a duvet cover at a market stall."

It’s been a fully packed five years, with Cherie building an engaged community online, with thousands tuning into her Instagram stories every day (where she cooks using her products), or pouring over her mouth-watering photo, showing how you can use her rubs, salts, sauces and butters.

From that humble beginning at the markets, Pepper and Me has grown into four businesses, operating from their own building, and operating with a team of twelve. Cherie has managed to build a business focused around her love of cooking, food and people. Along with Pepper and Me, she runs the Pepper and Me club, a recipe sharing membership site, KitCo which sells ovenware, and Cain and Abel Knives, her newest business venture. 

"Everything I do is part of a greater aim to connect people with food. I love people, and I love food. So that's what I do. "

Cherie has always invested time and energy into her organic marketing, building a community of people who love her, and her brand. In sharing about her life and her business, she’s been able to grow beyond the market stalls, selling directly and into stores. 

User-generated content has always been important to Cherie, and her desire to help pay people who developed recipes using her product led to the launch of the Pepper and Me club. 

As an avid user of her products, I can say they are seriously good. I haven’t cooked a bad meal with any of them. That definitely has contributed to the success of the business, as it’s easier to get people to buy again when the products are good! 

However, it’s Cherie’s time and effort into showing people what she does, sharing moments of the day providing content and connecting with her community that has truly built her business.

"I put the time and effort into showing people what I do, sharing moments of my day, I show up, I provide content and my community then connect and support me when I share our products."

In this podcast we talk about how the business has changed, what’s changed since the early days, how she now prioritises her marketing, and whether this was all part of a big, organised plan.  Cherie is real, inspiring and so motivating to anyone wanting to build a business out of a passion.

Today we’re covering

• How Pepper and Me started


• What drives Cherie


• Whether her growth was down to setting specific goals


• The lucky save she had when it came to pricing her products


• How Cherie built a community around her business


• Her advice for business owners wanting to do the same thing


• How the influencer changes has impacted her business


• Why she started a subscription recipe service

Important Links

Pepper and Me

Pepper and Me Club

Cain and Abel Knives

KitCo by Pepper and Me

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

Today I’m sharing with you what content I create from my podcast episodes every week. Learning to repurpose content is a huge step towards creating cohesive, on brand and on track content for your prospective clients to find and engage with, wherever they are.

Part of the magic of repurposed content is it all fits together like a massive jigsaw puzzle. It can help you create content more efficiently, and help people not just fall into your content web, but stay there. (I always say, be a spider, build a web)

I have to admit I’m super nervous about sharing this episode with you, because I know that what I’m currently doing to repurpose my content could be far more than you are currently doing. So before we jump in and talk about what’s included in this podcast, I want to remind you that we are all at different stages and levels when it comes to our business and to our marketing.

I have a list of six or seven other things I want to add to my content marketing machine such as infographics, nurture sequences and a few other little gems, and I’m not there yet, so it’s so important to know where you’re sitting in your content marketing journey and learn from there.

At the moment, my podcast is repurposed into a column, blog, long video, short videos, short content, and shared on a range of different platforms. I’m going to step through that process, and also share what help I get along the way, as well as how many hours a week we collectively use to make it all happen.

Then, I’m going to give you a starting place for you to start doing the same thing (you won’t need a podcast - you can use a blog or a webinar or a long talky video instead. 

I’m nervous, but I’m also excited to share this with you. If you want to ask questions from this episode join our facebook group and ask them in there.

You can also get links to everything you need on rachelklaver.com/podcast

During this episode I share the following:

• Why we need to build a web to help our content marketing work better


• Why I changed how I was doing my marketing


• How I use my podcast to recreate and repurpose content


• The tools I use to create content


• What help I’m getting to create content


• How long it takes to do our marketing every week


• How you can use these ideas in your business


• How to start repurposing your content from scratch

Important links:

Free flowchart of how to repurpose content

OTTER.AI

Get Subly (Subtitles)

Video Cutter (free)

Tailwind (scheduling pinterest pins)

Answer Socrates

Other episodes that may help you

Episode 5 - Narrow your arrow to find your niche

Episode 10 - Creating great content

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

"I am a recovered camera shyness person. Now I'm on the other side of it, I have made it my life goal to help as many other people overcome camera shyness as possible. " -Harrison

Fear of showing up on video has to be one of the biggest blocks my clients have when it comes to marketing. It doesn’t matter what they ACTUALLY look like, except for the odd weirdo who, like me LOVES video, most of them run in horror at the thought.

They feel too old, too fat, too ugly, with a weird voice and nothing to say. (All these feelings are baseless)  That camera pointing in their face is enough to bring on a full blown panic attack. To tell them they need to use it in marketing is a step too far.

That’s why I loved talking with Harrison, from IAMH Creative in the UK. He also used to be terrified about being in front of a camera, but has since reformed and now works with anyone worldwide who needs to have a mindshift. He teaches that “the camera is not judging you” and that when you learn that, you can begin to feel a lot more comfortable in front of it. 

He’s also aware that video is now an essential part of marketing, since we shifted behaviours during lockdown. "During Lockdown we were all seeking human interaction, and a pick-me-up and it created a shift towards video that is going to stay

Harrison and I bonded over our mutual love of Goats. We’ve forgiven each other for our differing opinions on pineapple on pizza. And (while we are going to switch back to what this podcast is all about in a moment - I think this podcast exemplifies everything I love about the power of the Internet. 

There is no way, pre instagram I’ve have ever come into contact with this 27 year old English bloke who finds 26 degrees way too hot, and used to be a rapper! He and I share the same values around people, business and helping people become more confident and I’m completely thankful I’ve got to meet him! You will love him! 

Harrison steps through a simple process to help you become more confident on camera, and helps us all find a way to be ourselves on screen. "It's only been in the last year I've fully embraced it's ok to be 100% me on camera, so I understand that's a challenge for a lot of people" 

I love his slogan “Just hit record” as he says it helps us not let overthinking get in the way of us just giving it a go. 

Harrison is not a loud, in your face video coach who’s going to artificially pump you up or force you into doing anything. I know you’ll love him as much as I do in this episode, as he shares how to get over your video fears.

Today we’re covering

• Why so many of us fear video


• Simple methods to get over video fear


• How we need to drop the idea we are born confident


• What tech we can us, and what we don’t need to worry about


• Whether video is necessary for your business

AND...

• Our stories about how we’ve both met Gok Wan

Links:

IAMHCreative Instagram (well worth following for tips and ideas)

Harrison’s Coaching Programme

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

"You want to pull out all those nifty little quotes and testimonials, then really tattoo them on your arse, you know, everywhere, where ever it will work for you” - Lizzie Davidson

If you are a service based business, you need to add Case Studies to your marketing strategy. These powerful marketing stories help people see themselves in your happy client’s shoes, and can imagine all the good things you could do for them too.

Today in episode 17 of MAP IT MARKETING  we’re talking to Lizzie Davidson who’s Linkedin posts are my daily go to for great information, excellent advice and the occasional professional disagreement

To be honest, I could have booked Lizzie to talk to you about almost any type of writing and content - she’s a highly skilled all rounder. However, months ago Lizzie did a week long series of posts about cases studies and the power of them

We often press the importance of case studies in marketing, to be used as social proof, and third party referral

For a long time Identify was really not doing anything of merit worth us doing a case study for a business. Thankfully these days are passed and we now try to collect a few every year

We personally outsource our case studies to an external writer as I find it very hard to talk us up, and get embarrassed when clients say nice things about us! However Lizzie does think it’s possible to do these inhouse 

“A case study is a duet between you and the client. It's your insights and takes and theirs. It's not just you telling a story." - Lizzie Davidson

"I am sometimes a quazi-therapist coming in. I'm asking them to revisit a project. And whatever they say, good or bad, it's a great gift" - Lizzie Davidson

“Ask yourself "How are we hoping to add value with this case study? What are the valuable lessons? What will be really relevant to our clients?" That is where you find your juicy hook. “

- Lizzie Davidson

Lizzie deftly walks you through what a case study is, why you need it and how to make sure it’s got all the important elements to build trust in the reader.

Lizzie is a B2B content marketing specialist with 20 years’ experience doing copy and business development for creative consultancies. She crafts magnetic website copy that fills your inbox with inquiries from your ideal clients. She and I both believe great content marketing will attract clients who dig your vibe, love your work, and pay you what you’re worth 

Lizzie shares an effective step by step recipe of what is needed in every cases study, and breaks down how to make the most of the marketing collateral.

During this episode we discuss the following:

• Why case studies are so powerful

• What all great case studies need to include

• Where you should use your case study once it’s completed

• Why Case Studies can lead to sales


• Whether you should get your case studies outsourced.

Links:

Lizzie’s Blog on Case Studies

Lizzie’s Linkedin

Rachel’s Linkedin

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

Today we’re talking social media captions! 

Years ago, when I was a primary teacher, I discovered that the thing I was worst at teaching was art. And I was great at teaching PE. It was weird, because I love art, and creativity and PE? Well that’s not something I’m naturally good at!

I was having to learn as I taught, often only about three of four steps in front of my learners. I realised that’s what made me so good at teaching beginners! I was learning as I went as well, and I wasn’t missing crucial steps beginners need.

I realised that’s why I often find teaching how to write content so tricky. I’ve been a writer of content for twenty years, and it’s like breathing for me. When a client used to ask “how do I write a caption?” I’d be like “I dunno, you just write! Go for it!” which really wasn’t very helpful at all!

I was challenged to spend time working out exactly what to do after working with a few clients who just couldn’t put a sentence together.

It’s HARD when you haven’t written much before. 

I now teach a structure that helps nearly every small business owners write more engaging captions, and I’d like to share it with you too. It’s one I use almost by default, although, like most people who become fluent at a thing, I’m likely to cut corners in it.

I’m so excited to share this with you today! And, if you go to rachelklaver.com/podcast and click on episode 16, you’ll be able to get a download of a worksheet you can use to plan out your first few on paper.

Today we’re covering

• Why captions are important


• My favourite topics for social media content


• How to find a bank of interesting industry-specific words


• The five step structure to writing a great post


• How and where to use this caption


• How to become more confident in using this format


• Plus you get my free caption writing worksheet 

FREE CAPTION WRITING WORKSHEET

Link to MAP IT Marketing Facebook Group

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

Today in episode 15 of MAP IT MARKETING  we’re talking stories, and the power of using them in your marketing And not just any story. But the most important story (for you)

"Your customer is bombarded with over 5000 commercial messages per day.  And so their poor brain is having to filter through all of this information just to understand what's going to be relevant to them" - Joel Woolley

"Saying you don't know who your ideal customer is to me is like getting a blunt butter knife and stabbing me slowly in the chest and watching me bleed out on the floor" - Rachel Klaver

"The empathy brings you both in at the same level. And so you know that I'm here to come alongside you and help you" - Joel Woolley

"So we've got to define here, what's at stake? What if you don't go with us? What could your life look like? equally? If you do go through with us, and you work with us? How is your life gonna look like?" - Joel Woolley

We are talking about how to write a compelling story about how your business can help your ideal client.

And it’s all based around a methodology called “Story Brand”

Story Brand was created by Donald Miller, of which I am quite the fan girl. I love the philosophy as it puts the client as the hero, and us as the guide to help them win over a challenge we’ve got all the special solutions for. 

We personally have used the storybrand method to write our own copy, that saw a huge increase in the right type of clients getting in contact and working with us

We use much of our story to help work out our marketing content which helps everything feel connected and telling the same story, no matter where you go. Since then we’ve both recommended the framework and used it with clients to help them have the same impact to their business

I’m thrilled to have Joel Wooley, NZ’s certified story brand expert with us today to help walk through why he believes this framework works and should be used by your business

He’s also going to share the seven step framework that every business can use to help create a compelling and converting brand story.

Joel Woolley is a StoryBrand Certified Guide and the founder of My Brand Story, an agency that helps brands stand out through effective brand messaging and websites.

During this episode we discuss the following:

• Why it’s important to talk directly to your future customer


• How the brand story process puts your target clients at the centre of your message


• Why you need to show them a map on the front page of your website


• How to improve the conversions from website visitors


• Why this type of message can be used through all your marketing

Links:

Get in touch with Joel

Use the storybrand template

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

Today we are talking...TIKTOK!

Tiktok is not just about lipsyncing to a song, or following memes, It can be a powerful marketing tool. Today we’re talking about how to use Tiktok as a product based business. (As a service based business I also learned a lot from this episode.)

I’m so pleased Tasha Miller from Jubly-Umph is joining us today to talk through how she uses Tiktok to grow her business.

“Once I started to make my own jewellery and putting my work out there, I discovered there were lots of people out there just like me and it created a little community” - Tasha Miller

I discovered Tasha’s business last year. They sell little reminders that you can wear every day: Reminders that you are smart and brave and strong, and reminders to celebrate or get a little sweary. So I had to get some for my teenage daughters.

First - they were a huge hit, and second, I found out how super cool Tash from Jubly-Umph was. I’m in awe of how she’s used social media, and more recently using Tiktok to sell her products. 

“I was out to dinner with a friend. Just before going I’d posted a Tiktok and it just went off in just a few hours. The orders started rolling in. In the end we got 400 thousand views and $10,000 dollars with of sales from that one post.” - Tasha Miller

I’ve recently got into Tiktok myself. (ok, maybe a little bit addicted) To be honest it was an act of rebellion against my daughters who had completely banned me from joining. Now, a few months on I’m finding my stride, and have discovered it’s helped me become more succinct in my video content, as well as finding new people to connect with. 

The day before we recorded this I got my first negative comment on my own Tiktok for having only 52 followers (I’m now sitting at the still small but bigger number of 400ish) so found this episode really great to learn from myself

Here’s some important information able our guest:

Tash started out by graduating uni with a journalism degree. While at uni, she supported herself by trading vintage clothing and jewellery on ebay, before starting a market stall (at rose street market in Fitzroy) to sell her own home-made jewellery and artwork, under the name Jubly-Umph, in 2009. A year later she moved the online business away from ebay to a dedicated website, which then grew enough to become her full-time profession. She has gone on to have 3 permanent part-time staff, to enable her to concentrate on marketing and growing the business. Her facebook, insta, tiktok and email marketing has been integral to the operation and growth of the business, with 2020 seeing Jubly-umph's biggest year of growth yet. 

During this episode we discuss the following:

• Why  it’s important to stick to who you are


• The importance of showing your face (even if you are an introvert


• The importance of market research and knowing your audience


• The difference between “giving it a go” and “giving it your attention”


• What impact Tiktok has had on Jubly-Umph


• How Tasha balances creating content with running her business


• How Tasha repurposes her content

Links:

https://www.tiktok.com/@jublyumph

https://www.instagram.com/jublyumph/

https://www.facebook.com/jublyumphart

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

Marketing overwhelm has the power to take us to meltdown. We either freeze, flee or fight and in the end the only thing we don’t do is keep on going on.

“Sometimes I need to remember this is not the time to learn that new thing because it’s not a current focus for the business”

“When marketing overwhelm is overtaking me it’s normally that either something is out of whack with my actual life or I’m not taking enough time for myself”

“Your marketing plan needs to be something that is manageable for you today, right now”

Business owners often struggle to maintain marketing for the following reasons

1. Being a business owner is a big job and if marketing is not something you know and understand, the pain of learning and keeping up with everything feels too tiring


2. There isn’t a plan that starts with where you are right now


3. It’s a long term game, and takes a while to see results. When you are working in other areas of the business that sees near instant results, it’s hard to maintain a habit without quick reward


4. It’s something we often do in our spare time because we’ve built a business around our clients


5. We are scared of making mistakes 

I’ve felt all of these myself as a business owner. I might be a marketing strategist for other businesses, but often my marketing was historically done outside business hours. 

I’m almost fifty and I sometimes struggle with the constant learning and change. 

Like most of us in modern life marketing has to fit with all the work that pays the bills, team needs, finding time to exercise, spending time with family and trying to keep the washing pile from not taking over my living room. 

I’ve had times when we really just needed a sale, and trusting the long term game was the scariest thing imaginable. 

I’ve persisted with marketing because I know it makes business growth easier long term. I’m a marketer because I’m a lazy salesperson. I don’t like cold calling. I don’t want to have to work hard to find each new client. I was people to come to us who are so converted it’s easy for us to start working together

I’ve pushed myself into learning because my clients need someone to help guide them through learning. I’ve faced overwhelm because I want to remember just how painful it is when it doesn’t feel that easy to find the time, know how to do it, or where to start.

Through that I’ve learned so many ways to measure what’s really going on, how to get past the overwhelm and get your marketing humming.

So this podcast is all about what I’ve learned. Let’s get that overwhelm under control 

During this episode we discuss the following:

• Why sometimes you need to stop following people to create your own content


• How to avoid shiny object syndrome in your marketing


• Why marketing overwhelm may not be about marketing at all


• Why scheduling time in for marketing is essential


• Why long term thinking can get you over the learning pain


• How long it takes to see results


• Why it's ok to take it slow 

Links:

My daily planner

Video of our content planner spreadsheet

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

Rachel Klaver - Tiktok

See omnystudio.com/listener for privacy information.