Michael Rogers talks with SBAM board member Park Kersman, President and CEO of Lorin Industries in Muskegon, to find out what his 75-year-old company learned from a recent major marketing reboot.

The Small Business Weekly Podcast Episode 171 030619 (15:18)

“The Small Business Association of Michigan’s Entrepreneurial Insights” every week presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. The program is hosted and produced by the Small Business Association of Michigan's Vice President Communications Michael Rogers

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The Small Business Weekly Podcast Episode 171 030619 (15:18)

The Small Business Weekly Podcast Episode 171 030619 (15:18)

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