The Smart Connector

In this episode, Jane and property investor Daniel discuss the importance of complementary skill sets, and why having a values match is so critical to powerful outcomes in business. Daniel also discusses the challenge of building and managing a team remotely as well as the law of reciprocity - why helping other people makes them help you in return. 

With over 13 years architectural experience, Daniel moved into property investing with a burning purpose - to change the housing sector for the better. 

Daniel and his business partner Jeremy set up KOVE properties in 2020 for this reason - and to create hands free opportunities for property investment in the North East of England. KOVE properties have gone on to complete over 70 property transactions for both themselves and their clients, and recently also set up their lettings agency.

How important have you found building relationships in your business or property journey?

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass

In this powerful and insightful discussion Jane and Bill discuss the concept of the Dominant Selling Idea as well as the power of micro scripts, which are marketing messages that tell a story and evoke powerful emotion. These are short phrases that people repeat to others and that stick. Micro scripts are used everywhere, but especially in brand marketing and the political arena. They also discuss Bill's time at the legendary Ted Bates agency, and his exciting new initiative, the Brand Titans master course.

Bill Schley is an award-winning brand expert who began his career as a copywriter at the legendary New York ad agency, Ted Bates, which the series Mad Men was based on. Bill is author of the bestselling book, The Micro-Script Rules: How to tell your story and differentiate your brand in a sentence or less, amongst several others. 

Do you have a brand that evokes emotion? If no, would you like to learn how?

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass

In this compelling interview, Jane and Adam discuss social media advertising, how to create the perfect lead magnet to bring potential clients into your world, and the advantages of paid for versus ‘organic’ traffic. 

Over the last six years, Adam has invested thousands of hours into learning everything about Facebook Ads - and packaging his knowledge into a easily digestible, tested and proven system for running ads which generate lucrative leads and drives profit.

For businesses, using Facebook ads are often the best way to reach out to your target customer, but not every Facebook ad is successful. In fact, most are not. That's because contrary to popular belief, creating EFFECTIVE and most importantly, PROFITABLE campaigns requires significant wisdom and experience.

When Adam first started using Facebook for his business nearly 5 years ago, he found the learning curve incredibly steep. In fact it took him at least 6 months and cost him £20k of his own money in wasted ad spend before he knew he needed to figure it out properly. 

Adam spent the next 5 years learning from some of the best tutors in the world when it comes to marketing and Facebook Ads and has spent more than £100k on his own education. 

Jane brings Adam’s knowledge to you, so that you don’t make the same mistakes he made and can have the opportunity to master Facebook Ads and Sales funnels yourself. 

Are you currently running Facebook Ads? And if not, would you like to start?

Jane and David cover a range of fascinating topics in this interview, including why digital marketing and automation is so critical to entrepreneurial growth today, and the attitudinal and mindset difference between what David calls business hobbyists and those who are 100% committed to their success. They also discuss how and in what way you should repurpose content. 

David is a Digital Marketing Specialist with over 20 years' experience working for marketing and advertising agencies where he guided enterprise-level brands toward increased profitability. He was also a Certified Small Business Mentor for approximately 10 years through the U.S. Small Business Administration and other nonprofit organisations where he advised hundreds of small business owners, nonprofit administrations and senior staff, and startups in how to grow their business quicker and easier.

Additionally, David was trained in political campaign marketing by a consortium of The White House Project, the Colorado Department of Education, and the Center for Progressive Leadership - and later went on to advise several political campaigns. He has written for AOL/Time-Warner, spoken to a standing-room only audience at Microsoft, taught social media marketing at Johnson & Wales University, taught workshops for the WordPress Foundation and is the author of "The Road to Digital Marketing Profits" and "The Illustrated Guide to Digital Marketing." 

Do you expertly repurpose your content? If not, would you like to learn how?

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass

In this exciting interview, Jane and Julie discuss the various types of investors, and what characteristics they seek in the businesses they choose. They also reveal how to choose the right type of investor for a business who wants to scale with help from an external revenue source.

Julie is CEO of Spark! Consulting, a boutique business consultancy specialising in finance raising. She is also a No1. Best-selling author, a Non-Executive Director, Mentor and Speaker. Julie’s background is working with large financial corporates such as KPMG and HSBC, and regulators like the Financial Services Compensation Scheme.

Julie works with clients focused on growth, innovation and transformation, from early stage startups to global corporates. She developed The Investor Ready Roadmap, a 6-step methodology to ensure confidence and credibility when raising investment – this methodology forms the basis of her No.1 best-selling book, Investor Ready.

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass

In this episode, Jane shares vulnerably about the many challenges she's encountered, from her breast cancer diagnosis and treatment, to her relationship and business ups and downs. How, during her cancer treatment, she made the decision to find a different way to deal with life, and how that freshly empowered perspective resulted in unexpected and dramatic improvements to her happiness. She also discusses how identity is based on habits, and how we can all put down worry and pick up peace by changing ours.

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass

Sandy is an expert in people issues! She is a speaker, trainer and author who teaches effective communication and conflict resolution skills. She regularly mediates conflicts between teams, employees and businesses with a tried and tested approach. 

She has achieved successful outcomes for previous clients including The Royal Mail, well known banks and other financial institutions, universities, schools, hospitals, and charities.

She belongs to a number professional organisations and, due to her versatile and psychotherapeutic approach Sandy is able to connect with people from all ages, cultures and backgrounds and at every level of management staff.

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass

In this fast moving and fascinating discussion, Sanjeev Kumar, Natalie Torin and myself discuss how the impact of Covid-19 and Brexit have hit SME’s hard, and we look at what they can do about it.

Natalie is co-founder of the Bevvie.app, which is a private members club in your pocket, and Redeem - a mobile app providing networking on-demand and rewards. She’s a business development and tech consultant and influencer in the family office industry, managing investor relations and facilitating partnerships and publicity for technology and healthcare projects. She works with family offices as well as tech companies in the UK, US and the Middle East and her passion is supporting women's entrepreneurship and diversity in tech. 

Sanjeev is award winning serial entrepreneur and CEO of the Delamore and Owl Group, which is a privately held group of tech and media global companies with operations in over 30 countries.  He is also a published author, blogger and the executive director of Harley Street Healthcare group PLC.

This interview touches on some of the pain that so many entrepreneurs have felt over the last year since Covid hit, and offers some support and encouragement for a better way forward.

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass

In this fascinating episode Hayley and Jane discuss how book publishing can elevate your authority and drive sales and leads to your business, positioning you for success.

London based Hayley Paige is the founder of award-winning Notebook Publishing and its imprints. She is also a book coach through Hayley Paige International, teaching entrepreneurs/professionals her unique systems and methods to writing and publishing for the purposes of lead-generation and increased authority.

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass

Jane interviews human behaviour expert, author and speaker, Dr John Demartini for this EPIC 100th episode special of the Smart Connector Podcast! In this fascinating episode, Jane and Dr John discuss why people do or do not follow their authentic values, and how that impacts their success in business and life. 

Dr John Demartini is a leading human behaviourist, business consultant and author of over 40 books, including Jane’s personal favourite - The Values Factor. He is founder of the Demartini institute which uses research supported methodologies to facilitate human change and development. In this capacity, he’s created multiple programmes including his flagship Breakthrough Experience, which aligns people with their 7 key areas of life - financial, social, physical, mental, spiritual, vocational and familial. 

His education curriculum ranges from corporate empowerment programs, financial empowerment, self-development programs, relationship solutions, and social transformation programs. His teachings addresses the human factor and range out to a multitude of powerful tools that have proven the test of time. He has studied over 30,000 books across all the defined academic disciplines and has synthesised the wisdom of the ages which he shares on stage in over 100 countries.

Dr John also appeared in the acclaimed film on the law of attraction, The Secret. As well as living and travelling on a floating ship he calls home, which continually cruises to some of the exciting destinations on earth!

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass