From natural resource to business priority. In this special Earth Day episode of The Smart Life podcast, we explore a shift that is starting to reshape how businesses think about water.
Water is becoming a core part of infrastructure, with real impact on operations, risk and long term growth.
We are joined by Gert-Jan Maasdam, Partner at Blue North Partners, a leader in scaling high-impact water technology, and Paul Reig, Founder and CEO of Bluerisk, who specialises in translating complex water data into clear, actionable strategy for the world’s biggest organisations.
Together, we discuss why water is moving up the business agenda, how place based projects are changing local water systems, and what leaders need to do now to stay ahead.
From a large scale rainwater project in Madrid to innovative urban solutions in Rotterdam, this episode brings real examples of how businesses can take action.
If you are thinking about sustainability, infrastructure, or future planning, this conversation will give you a clearer view of what comes next!