The Smart Speakers Podcast 28 -
Our goal is to bring you resources, tools and case studies to help you navigate the ever-changing world of voice, smart speakers and podcasting for business.

The ultimate guide to being a great podcast interviewer - Everyone wants to podcast. Everyone wants to be a guest on a podcast. Here's how to do it well.
https://medium.com/swlh/the-ultimate-guide-to-being-a-great-podcast-interviewer-ebe8663e9698

Music licensing: Four things you need to know - these should be helpful for anyone looking to properly license music for their audio projects.
https://rainnews.com/podcast-music-licensing-4-things-you-need-to-know/

The Smart Speakers Podcast 27 -
Our goal is to bring you resources, tools and case studies to help you navigate the ever-changing world of voice, smart speakers and podcasting for business.

Audio's golden age is just beginning -
https://whatsnewinpublishing.com/no-the-podcast-gold-rush-isnt-over-podcastings-golden-age-is-just-beginning/

The art and science of podcast descriptions - how they look in different browsers, their average length, and what you ought to include.
https://blog.pacific-content.com/the-art-and-science-of-podcast-show-descriptions-44d5ed81df24

The Smart Speakers Podcast 26 -
Our goal is to bring you resources, tools and case studies to help you navigate the ever-changing world of voice, smart speakers and podcasting for business.

This week:
More and more podcasts are going daily (or even multiple times), especially from news publishers - in this top twenty downloads (for February) there are broadcasters' news bulletins at place 1, 7, 8 and 9. As we have said for several months, radio and tv stations should be getting bulletins such as afternoon news roundups, up as podcasts and Flash Briefings, asap.
http://analytics.podtrac.com/blog/top-20-podcasts-april-2019-j2k9y-y9byp-6t4j8-sljnp-cwfk2-29xtd-mfsca-s635x

The key to connecting with audiences via audio is a memorable sonic brand - “we need to understand how brands can realise the opportunities offered by audio. A clear, consistent sonic identity is central to making audio work for you. Sonic DNA is the audio equivalent of a visual logo, capturing attention, reinforcing identity and triggering emotional connection to brands”. https://phoenixsun.co.za/83371/2020-year-sonic-artificial-intelligence-radio/

The Smart Speakers Podcast 25 -
Our goal is to bring you resources, tools and case studies to help you navigate the ever-changing world of voice, smart speakers and podcasting for business.

The type of audio people will pay for, and the type that they won't - If people will pay for MP3s of people whispering them to sleep, why won’t they pay for podcasts? This articles offers an explanation.
https://www.niemanlab.org/2020/02/if-people-will-pay-for-mp3s-of-people-whispering-them-to-sleep-why-wont-they-pay-for-podcasts/

The podcast categories with the fewest shows in them - "If you’re trying to decide between two different podcast categories, and both seem like a good fit content-wise… choose the less-crowded one." This should give you a good guide for a topic for any Flash Briefing you are looking at starting. It’s worth noting a new entrant on this list: News: Daily News. Again, an influence from Briefings, and as we have said before, if you're in publishing, let alone broadcasting, and you are not producing a daily national or local news round up, you're gonna miss the boat!
https://blog.pacific-content.com/the-most-crowded-categories-in-apple-podcasts-february-2020-edition-e087d6455e6a

The Smart Speakers Podcast 24 -
Our goal is to bring you resources, tools and case studies to help you navigate the ever-changing world of voice, smart speakers and podcasting for business.

Why local governments are getting into the audio and podcast business - and the possibilities it could open up for you.
https://www.wglt.org/post/why-local-governments-are-getting-podcast-business#stream/0
Why your museum needs audio marketing - plus tips for history organisations and cultural non-profits.
https://www.amazon.com/Museum-Needs-Podcast-Step-Step-ebook/dp/B07HL9TNCP/ref=sr_1_1?ie=UTF8&qid=1537889200&sr=8-1&keywords=your+museum+needs+a+podcast

Why women are starting their own podcasting networks - “The more women that are in these positions, the more young women can learn that these are things they can do.”
https://www.latimes.com/entertainment-arts/story/2020-02-11/women-podcast-networks-earios-lemonada-exactly-right

A weekly 'podcast recommendation' newsletter for women - "to improve your well-being, inspire your work habits & ignite thought-provoking conversations" a weekly list of recommended podcast curated by Alicia from Just Listened, cherry-picking episodes highlighting a variety of topics from sleep myths to normalising pain. All pulled together in one place and delivered each week to your inbox!
https://www.getrevue.co/profile/justlistenedtothispodcast

The Smart Speakers Podcast 23 -
Our goal is to bring you resources, tools and case studies to help you navigate the ever-changing world of voice, smart speakers and podcasting for business.

6 ways independent audio producers can compete with big media in 2020 –
Paul Michaelenko says podcasting has entered a time of confusion and there’s a widening gap between the top 1% and the other 99% of podcasters and has six tips to help you succeed.
https://www.linkedin.com/pulse/6-ways-independent-podcasters-can-compete-big-media-2020-michaelenko/

Don’t bother with show notes -
at least not for SEO. That’s what SEO expert Brendan Hufford says.
https://mailchi.mp/photomba/show-notes-are-dead

The Smart Speakers Podcast 22 -

Our goal is to bring you resources, tools and case studies to help you navigate the ever-changing world of voice, smart speakers and podcasting for business.

This week:
How to stake your claim in a crowded audio field -
"The trick is to find something about which you're passionate, and produce something people will want to hear."
https://www.allaccess.com/the-letter/archive/31092/picking-your-spot

How long should my episode titles be? –
Meet the man who analysed 23 million podcast episodes to find out the best length for screens and SEO, for humans and robots.
https://blog.pacific-content.com/how-long-should-my-podcast-episode-titles-be-95136ffff82b

The Smart Speakers Podcast 21 - Why we should be integrating podcasting into our marketing

Our goal is to bring you resources, tools and case studies to help you navigate the ever-changing world of voice, smart speakers and podcasting for business.

This week:
Wondered how many Brits listen to podcasts each week? - This official report gives that stat and also breaks listening down by age (22% of all 25-34 year-olds listen to podcasts) and tons more data.
https://www.rajar.co.uk/docs/news/MIDAS_Winter_2019.pdf

How can Alexa help your small business succeed? - From practical to creative, how your smart speaker could work for you beyond your Flash Briefing
https://gmail.us3.list-manage.com/track/click?u=515d397ea1ed1af680c99acb5&id=b73aea1e43&e=7cb4c0d4c4

Seven Steps To Audio Success - Creating audio for yourself, a startup or a company is an effective way to accelerate your brand and growth. Starting and building an audience has never been easier. So how do you do it? This quick 7-step guide will help you start, promote and grow it.
https://medium.com/swlh/how-to-create-promote-and-grow-your-podcast-653e8bd44ffc

Why should we be integrating podcasting into our marketing?
https://gmail.us3.list-manage.com/track/click?u=515d397ea1ed1af680c99acb5&id=c832eb0e08&e=7cb4c0d4c4

The Smart Speakers Podcast Episode 020
The state of audio, podcasts, Briefings, TTS etc in 2020.

Our goal is to bring you resources, tools and case studies to help you navigate the ever-changing world of voice, smart speakers and podcasting for business.

In this episode:
Pro-broadcasters are going after the Flash Briefing market
http://www.digitalnewsreport.org/publications/2020/journalism-media-and-technology-trends-and-predictions-2020/

Research from Edison suggests that women listen to more podcasts, and listen longer, than men do. It might be worth considering this when producing your Flash Briefing content.
https://gmail.us3.list-manage.com/track/click?u=515d397ea1ed1af680c99acb5&id=7a0872199a&e=7cb4c0d4c4

The BBC makes smartspeaker audio more interactive
https://www.journalism.co.uk/news/bbc-voice-news-service-aims-to-give-interactive-bulletins-a-human-touch/s2/a749943/

How do you choose a name for your Flash Briefing or podcast?
https://gmail.us3.list-manage.com/track/click?u=515d397ea1ed1af680c99acb5&id=829317cfa4&e=7cb4c0d4c4

The Smart Speakers Podcast Episode 019
Join us for the latest episode of the Smart Speakers Podcast.

Our goal is to bring you resources, tools and case studies to help you navigate the ever-changing world of voice, smart speakers and podcasting for business.

In this episode:
Here's some exciting news! Apple Podcasts now on Alexa
https://techcrunch.com/2019/12/13/apple-and-spotifys-podcasts-come-to-echo-devices-in-the-u-s/

The UK gets up to 220 new audio recording studios on high streets
https://bankinnovation.net/allposts/biz-lines/retail/yoga-classes-and-podcasting-studios-behind-virgin-moneys-community-strategy/

The best time of day to publish this new podcast format
https://www.fastcompany.com/90440269/ride-home-media-tech-election-news-podcasts-celeb-news

Unhappy with the way you record your guest for a Flash Briefing or podcast?
https://cleanfeed.net/

Create your own audio notes as you listen
https://sparksapp.io/index.html

New year, new legal risk for Flash Briefers and podcasters
https://www.imagerights.com/